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[GAMENEXT] Overview of  PlayHaven tools
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[GAMENEXT] Overview of PlayHaven tools

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[2013 GAME-NEXT : ALL STARS] …

[2013 GAME-NEXT : ALL STARS]
Overview of mobile gaming industry and PlayHaven tools
: Brian Doxtator, vice president of business operations, PlayHaven


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  • 1. Who are we?• Tools to help game developers gather insight on their customers, automate marketing responses, and deliver better ways to engage them• Trying to answer a few questions that developers have asked – How do I manage my users more intelligently? ( retain them longer, keep them engaged longer ) – How do I make more money? ( Do I serve an ad? Do I give them rewards? Sale?) – If you make money more intelligently, you don’t have to sacrifice the user experience. ( Do I serve an ad to everyone? Do I give everyone a reward? )• Focus on creating high quality tools for our publishers so that you can manage all of these things.• Really pay attention to what is PAINFUL for our developers and make it easier.• Help transform your knowledge into valuable action 1
  • 2. User Life Curve Retention Focus on IAP’s Re-engagement Cross-Promotion Monetize with AdsEngagement Value Time 2
  • 3. PLAYHAVEN Retention Focus on IAP’s Re-engagement Cross-Promotion Monetize with AdsEngagement Value Time 3
  • 4. RewardsIncrease engagement and retention by using our rewards tool to offer incentives,gifts or promotions! Trigger promotions on specific dates 4
  • 5. Virtual Good PromotionIncrease IAP revenues through targeted Virtual Good Promotions.Some developers have seen over 20% increases in in-app purchases! 5
  • 6. Interstitial AdsPromote other apps and games as an interstitial anywhere within your game.You have full control over which apps and games will ever show up. Never promote an app you don’t want Promote 3rd Party games or apps to generate revenue. 6
  • 7. All Users Behave Differently Retention Focus on IAP’s Re-engagement Cross-Promotion Monetize with AdsEngagement Value Time 7
  • 8. PlayHaven User Segmentation1. Location2. Language3. Hardware (iOS only)4. Amount Spent5. Connection Type6. Total Sessions $$$$7. OS Version8. Game Version9. Time Spent in Game 8
  • 9. PlayHaven User Segmentation1. Location2. Language3. Hardware (iOS only)4. Amount Spent5. Connection Type6. Total Sessions $7. OS Version8. Game Version9. Time Spent in Game 9
  • 10. Demo 10
  • 11. Closing• PlayHaven was built by you, the developers.• You told us what you needed. You told us what was frustrating to build. You told us what you wanted to manage the business of you game more efficiently.• We’re trying to let game developers focus on the more important things. – Keep making great content, keep making great games. 11

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