Your SlideShare is downloading. ×
0
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

[GAMENEXT] 일본 모바일 시장과 주요 성공 요인(Metaps)

1,240

Published on

[2013 GAME-NEXT : ALL STARS] …

[2013 GAME-NEXT : ALL STARS]
일본 모바일 시장과 주요 성공 요인
: Head of Metaps APAC, Choy Wai Cheong

Published in: Technology
0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,240
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
9
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Need-to-knows and Key Success Factors to Android Business (Google Play) 안녕하세요 Choy Wai Cheong Director & COO of Metaps Pte. Ltd. January 30 th 2013© 2013 Metaps Inc. All Rights Reserved. © 2013 Metaps Inc.
  • 2. Self Introduction Choy Wai Cheong Head of Metaps APAC Lived in Japan for 15 years. Has more than 8 years of experience in taking charge of expanding businesses into more than 10 countries in Asia Pacific. Joined Metaps in early 2012 and is spearheading its Singapore subsidiary as Director and COO. Focusing on building strategic alliances and leading Metaps to grow businesses in APAC and globally.© 2013 Metaps Inc. All Rights Reserved.
  • 3. Who is metaps? Attract Engagement Monetization Users All solved by implementing the metaps SDK© 2013 Metaps Inc. All Rights Reserved.
  • 4. Some overview of the ... CURRENT STATUS OF KOREA AND JAPAN MOBILE MARKET...© 2013 Metaps Inc. All Rights Reserved.
  • 5. Mobile Carriers & Penetration Similar mobile carrier market and make-up JP has ~2.4x more mobile subs; KR has ~1.6x more smartphone penetration rate Korean Carriers Japanese Carriers Mobile Smartphone Mobile Smartphone Subs Subs Subs Subs SKT 26.9 M 15.7 M Docomo 60.8 M N/A (50%) (47%) KT 16.5 M 10.1 M au 36.6 M N/A (31%) (29%) LG U+ 10.1 M 6.3 M Softbank 31.0 M N/A (19%) (24%) Total 53.5 M 32.0 M Total 128.4 M ~48 M** Penetration = 60% Penetration = ~37% **Estimates based on extrapolations by Impress R&D Korea population using Japan population using Smartphones = ~30M Est. Smartphones = ~46M Est. Source: Korea Communications Commission, Statistics for Nov 2012© 2013 Metaps Inc. All Rights Reserved. Telecommunications Carriers Association, Japan for Dec 2012
  • 6. Google Play Market Share Japan and Korea are now superpowers rivaling USA JP overtakes US (Oct 2012) & now KR overtakes US for revenue market size! Revenue & Download Share Oct 2012 USA Other Japan 21% 27% 29% 1. Japan Revenue Download Korea Share Share 2. Korea▲ Other 11% 62% Japan Korea 3. USA▼ 6% USA 18% 26% Revenue Ranking Dec 2012 When comparing Revenue vs. Download, the data hints that... ARPD/ARPU for JP is very high, and KR is above par** **Assuming download-user retention rates are similar© 2013 Metaps Inc. Source: App Annie Index: November 2012; App Annie Intelligence December 2012
  • 7. So what about... KOREA’S ANDROID APP MARKETS?© 2013 Metaps Inc. All Rights Reserved.
  • 8. Korea Has T Store Open since September 2009: 19M Registered Users 2.6M DAU 400K Registered Contents 10.8B Downloads KRW 235B in Turnover (USD 222M) 34K Registered Developers T Store was THE Android app store of choice Koreans preferring their homegrown market more than Google Play© 2013 Metaps Inc. All Rights Reserved. Source: SK Planet, 2012/12 and 2013/01 Press Releases USD = 1,060 KRW
  • 9. But Korea Also Has KakaoTalk 70M+ users worldwide. 95%+ of KR smartphones. Cross-platform on not only Android (iOS and other smartphone OS as well) Google Play Korea 95% of Korean smartphone users: becomes the gateway: for messaging, VoIP, & now GAMES! “for Kakao” games Social Game Community T_T Currently 65 titles on Android KakaoTalk’s success to leverage its dominant social platform has... Brought back relevance to Google Play vs. T Store© 2013 Metaps Inc. All Rights Reserved. Source: KakaoTalk blog, December 2012
  • 10. Google Play for Kakao Since Kakao (currently) relies on Google Play Store for its app distribution... The effect of Kakao can be seen through its rankings Top Grossing Top New Free “for Kakao” games hold prominent ranks 8 out of 15 Top Grossing; 10 out of 15 Top New Free (Dec 2012)© 2013 Metaps Inc. All Rights Reserved. Source: Google Play Store (Korea), December 2012
  • 11. Korea is a Gaming Nation KakaoTalk games have saturated the casual game segment... But there is a proportionate gap in supply of mid-core Saturated Casual With Kakao Mid Opportunity is Core ? HERE Hard ...and HERE as well ? Core (but less demand) Games are a national pastime. As Android gaming matures, Korean gamers will likely... Exhaust casual content and seek more core games© 2013 Metaps Inc. All Rights Reserved.
  • 12. So what are some of the need-to-knows about... JAPAN’S ANDROID APP MARKETS?© 2013 Metaps Inc. All Rights Reserved.
  • 13. Japan: #1 in Google Play Revenues Japan monthly revenues on Google Play have exploded 10X since January 2012© 2013 Metaps Inc. All Rights Reserved.
  • 14. Google Play Market Share Download Share by Country Revenue Share by Country Google Play October 2012 Google Play October 2012 Japan US South Korea India 21% UK 23% 29% Other 11% 4% 57% 6% 18% 26% 6% When comparing Revenue vs. Download, the data hints that... ARPU for Japan is very high© 2013 Metaps Inc. All Rights Reserved. SOURCE: App Annie Index™ November 2012
  • 15. Market Size of Android applications Sharp increase in the billing of social games on both OS GooglePlay iOS AppStore Top Grossing 1st ~ 5 th US$1.2M ~ US$4.8M US$1.2M ~ US$6.0M Top Grossing 6 th ~ 10 th US$600K ~ US$1.2M US$720K ~ US$1.2M Top Grossing 11th ~ 20 th US$360K ~ US$600K US$360K ~ US$720K Top Grossing 20 th ~ 30 th US$240K ~ US$360K US$240K ~ US$360K© 2013 Metaps Inc. All Rights Reserved.
  • 16. Japan Top Grossing:Trend ① PAID 95% are FREEmium apps!© 2013 Metaps Inc. All Rights Reserved.
  • 17. Google Play in Japan is Hot With the proliferation of Android device owners in JP developers are starting to see revenue from Google Play increase in tandem.© 2013 Metaps Inc. All Rights Reserved. Source: App Annie Blog: October 2012
  • 18. Japan Top Grossing:Trend ② LINE-related apps taking over 20% of the Top Grossing© 2013 Metaps Inc. All Rights Reserved.
  • 19. Japan Has LINE In a similar way to KakaoTalk in Korea... LINE dominates in Japan for messaging and VoIP Commenced service June 2011: (19 months) 100M Registered Users Globally 41M in Japan ~12M in Taiwan and in Thailand 231 Countries in service LINE still does not have as much traction with games vs. “for Kakao” in KR but... A similar paradigm shift is starting to occur© 2013 Metaps Inc. All Rights Reserved. Source: LINE Official Blog, January 2013
  • 20. Japan Top Grossing:Trend ③ Social Card Games take up 60% of Top Grossing spot© 2013 Metaps Inc. All Rights Reserved.
  • 21. What’s happening daily in Japan market? Every day, two new application titles are being released… Competition gets stiffer, BUT This shows there’s a BIG potential for revenue generating© 2013 Metaps Inc. All Rights Reserved.
  • 22. And next… KEY SUCCESS FACTORS TO JAPAN’S MARKET GROWTH© 2013 Metaps Inc. All Rights Reserved.
  • 23. Key to Japan’s Google Play growth ・Universal External Factor > Improvement in the billing and settlement for Android > The evolution of Android devices > Users getting more and more used to Android ・Japan Internal Factor > The establishment of a Marketing Strategy > High level of contents management > Users being used to mobile billing and F2P (with In-App Purchase)© 2013 Metaps Inc. All Rights Reserved.
  • 24. Marketing Strategy on Google Play Apps will only appear on the “Top New Free” ranking category within 30 days after the launch. To bring successful result, it is important to acquire “new pure users” in the first 30 days. 30 Attract new users by organic Listed for only 30 days after DL and continue to attract apps has launched days from “Top Free/Trending Apps” and “Top Grossing” Top New Free(30days) Top New Free(non listed) Top Free/Trending Apps Top Free/Trending Apps Top Grossing Top Grossing© 2013 Metaps Inc. All Rights Reserved.
  • 25. Case studies A (Attract Users) Transition of revenue for Social Game A Whenever there’s a big event, the revenue shoots up by a few 10 folds ▲Period of BIG events ▲ ▲© 2013 Metaps Inc. All Rights Reserved.
  • 26. Case studies B (Attract Users) Due to cost-effectiveness, client continued both Incentivised CPI and CPC (banner ads) services after the first 30 days Sales spike during event periods CPI Ads(Incentivised) Continued acquiring users due to cost-effectiveness CPC Banner Ad Continued advertising while monitoring CPI Event Event + Event Added ‘Gacha’ Event Added ‘Gacha’ Added ‘Gacha’ Revenue App Review Item Tie-up© 2013 Metaps Inc. All Rights Reserved.
  • 27. The Winning Cycle in Google Play Aim to generate a positive feedback cycle ...leverage social engagement and organic traffic via Google Play Word of Mouth CRITICAL! + Social Effects Top New listing: 30 Days Ranking Organic Active Social & Promo Traffic Users Engagement Strategy Increase Increase Contributes to an Increase in Ranking Metaps can help you get on the correct trajectory! ...by offering comprehensive advice for the optimal course and launch momentum© 2013 Metaps Inc. All Rights Reserved.
  • 28. And lastly... WHO IS METAPS?© 2013 Metaps Inc. All Rights Reserved.
  • 29. Corporate Overview Metaps Inc. Established: 2007/09 Capital: JPY 447.52 Mil CEO: Katsuaki Sato Visit us at: http://www.metaps.com/ Our Offices Around the Globe: Europe Metaps Inc. (Tokyo) ** Future Forecast Shinjuku Avenue 5F, 2-5-12 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan Tokyo Metaps Pte. Ltd. (Singapore) 100 Cecil Street, The Globe #05-01, Hong Kong Silicon Valley Singapore 069532 Singapore Metaps Hong Kong (Hong Kong) Suite 1008 Prosperity Millennia Plaza, 663 Kings Road, Quarry Bay, Hong Kong Metaps International (USA) 645 Harrison Street #200 San Francisco, CA, USA 94107© 2013 Metaps Inc. All Rights Reserved.
  • 30. What we do... Metaps provides a simple to use SDK, supporting Android developers for... User Acquisition, Engagement and Monetization Attract Engagement Monetization Users All solved by implementing the metaps SDK© 2013 Metaps Inc. All Rights Reserved.
  • 31. Ad Downloads & Sales Growth Metaps is experiencing explosive growth: Downloads reached 262% (CAGR) and sales achieved 194% (CAGR) 1,600,000 160,000 1,400,000 # of DLs 140,000 Sales 1,200,000 120,000 1,000,000 100,000 800,000 80,000 600,000 60,000 400,000 40,000 200,000 20,000 0 - Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec© 2013 Metaps Inc. All Rights Reserved. CAGR = Compound Annual Growth Rate
  • 32. Case Example: A Partner’s Success Story After a partner integrated the Metaps SDK to two apps in Jun/Jul 2012, by EoY... They grew to generate ~$300K /month in ad revenue 300 Thousands (USD) App A 250 App B 200 150 100 50 0 Jun Jul Aug Sep Oct Nov Dec© 2013 Metaps Inc. All Rights Reserved. (Company Name Confidential)
  • 33. Thank you! 감사합니다 Contact the metaps team at sales@metaps.com© 2013 Metaps Inc. All Rights Reserved.
  • 34. Blogs and slideshares being shared … [S]A Quick Look at Android Games (in Korea vs. Japan) http://www.slideshare.net/Metaps/kr-jp-android-game-market-20120124-final-rendered [S] How I achieved $15,000 Daily Sales on Google Play http://www.slideshare.net/katsuakisato/how-i-achieved-15-k-usd-daily-sales-on-google-play-android-app-monetization#btnNext [S]【Google play攻略】成功事例から読み解くandroidアプリの広告戦略 http://www.slideshare.net/yusuke_yamada/google-playandroid-16151324 [B]【韓国GooglePlay攻略】 韓国でAndroidアプリを出す際に見ておきたいポイントまとめ http://blogs.itmedia.co.jp/android/2013/01/post-3979.html [B]ソーシャルゲームをGoogle Playに直置きで出す際に知っておきたいこと http://blogs.itmedia.co.jp/android/2012/11/googleplay-ff42.html [B]ベンチャー企業がグローバル展開する難しさ:1年間やってみた雑感 http://blogs.itmedia.co.jp/android/2012/10/post-553d.html [B]世界各国のGooglePlayでランキング上位を獲得するために必要なダウンロード数 http://blogs.itmedia.co.jp/android/2012/10/googleplay-8610.html [S]【世界GooglePlay攻略】各国ランキング上位に入るために必要な獲得数は? http://www.slideshare.net/yusuke_yamada/121009google-play [B]【GooglePlay攻略】 Androidで月商1億円を狙う為には? 2ヶ月目以降の施策について http://blogs.itmedia.co.jp/android/2012/09/googleplay-andr-9f9a.html [S]Google Play 勝ち組の集客戦略 http://www.slideshare.net/yusuke_yamada/120919googleplayandroid1 [S]広告費半分でもGoogle Playで勝つ方法 http://www.slideshare.net/yusuke_yamada/120903google-play [B]Androidアプリで日商100万円達成した時にやったこと http://blogs.itmedia.co.jp/android/2012/07/android100-55a1.html© 2013 Metaps Inc. All Rights Reserved.

×