SEO for Blogs - WordCamp Malaysia 2010

SEO for Blogs Liew Cheon Fong http://liewcf.com @liewcf

Overview SEO? Keyword Research Make your pages look good in SERP SEO for <BODY> WordPress SEO plugins

SEO? Search Engine Optimization Getting good ranking in SERP Getting incoming trafﬁc

Keyword Research

Google Adwords Keyword Tools http://j.mp/aAxC37

Wordtracker GTrends http://j.mp/dA2eCv

http://www.google.com/insights/search http://www.google.com/trends http://www.google.com/analytics

Make your pages look good in SERP

<TITLE>...</TITLE> keywords brief unique, accurate

META Description keywords, summarize page’s content unique for every page call-to-action <META name=”description” content=”...”>

Permalink structure keywords! keep-it-short remove irrelevant words (is, are, at, by, etc)

Pretty Permalink WP Default = Ugly. http://yourblog.com/?p=1234 category + post_title http://yourblog.com/malaysia/best-food-kl/ WordPress tag: /%category%/%post_id%/ post_title + post_id http://yourblog.com/best-food-kl-1234/ WordPress tag: /%postname%-%post_id%/

SEO for <BODY>

<H1>heading</H1> Emphasize MOST important keywords Sync with <TITLE>

<H2>...</H2> <H3>...</H3> sub-headings / outlines <H4>...</H4> optimize secondary terms <H5>...</H5>

1st paragraph “The ﬁrst paragraph should includes primary keywords and summarize the content of the page in one short paragraph.”

Body content keywords...keywords... bold or italic important keywords interlink related pages using key phrases Don’t Overdo!

NoIndex <meta name=”robots” content=”noindex” /> Tell search engines DO NOT index pages of: Categories, Tags, Archives.

WordPress SEO Plugins All in One SEO Pack - http://j.mp/dAUFzD Google XML Sitemaps - http://j.mp/dA3sZ8

Contact info Liew Cheon Fong Blog: http://liewcf.com Email: lcf@liewcf.com Twitter: @liewcf

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SEO for Blogs - WordCamp Malaysia 2010

by Cheon Fong Liew on May 24, 2010

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SEO for Blogs - WordCamp Malaysia 2010 — Presentation Transcript