SEO for Blogs - WordCamp Malaysia 2010

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http://www.liewcf.com/ -- these are the "SEO for Blogs" presentation slides by Liew Cheon Fong (@liewcf) at WordCamp Malaysia 2010.

http://www.liewcf.com/ -- these are the "SEO for Blogs" presentation slides by Liew Cheon Fong (@liewcf) at WordCamp Malaysia 2010.

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Transcript

  • 1. SEO for Blogs Liew Cheon Fong http://liewcf.com @liewcf
  • 2. Overview SEO? Keyword Research Make your pages look good in SERP SEO for <BODY> WordPress SEO plugins
  • 3. SEO? Search Engine Optimization Getting good ranking in SERP Getting incoming traffic
  • 4. Keyword Research
  • 5. Google Adwords Keyword Tools http://j.mp/aAxC37
  • 6. Wordtracker GTrends http://j.mp/dA2eCv
  • 7. Wordtracker GTrends http://j.mp/dA2eCv
  • 8. http://www.google.com/insights/search http://www.google.com/trends http://www.google.com/analytics
  • 9. Make your pages look good in SERP
  • 10. <TITLE>...</TITLE> keywords brief unique, accurate
  • 11. META Description keywords, summarize page’s content unique for every page call-to-action <META name=”description” content=”...”>
  • 12. Permalink structure keywords! keep-it-short remove irrelevant words (is, are, at, by, etc)
  • 13. Pretty Permalink WP Default = Ugly. http://yourblog.com/?p=1234 category + post_title http://yourblog.com/malaysia/best-food-kl/ WordPress tag: /%category%/%post_id%/ post_title + post_id http://yourblog.com/best-food-kl-1234/ WordPress tag: /%postname%-%post_id%/
  • 14. SEO for <BODY>
  • 15. <H1>heading</H1> Emphasize MOST important keywords Sync with <TITLE>
  • 16. <H2>...</H2> <H3>...</H3> sub-headings / outlines <H4>...</H4> optimize secondary terms <H5>...</H5>
  • 17. 1st paragraph “The first paragraph should includes primary keywords and summarize the content of the page in one short paragraph.”
  • 18. Body content keywords...keywords... bold or italic important keywords interlink related pages using key phrases Don’t Overdo!
  • 19. <img src=”liewcf-hug-crocodile.jpg” alt=”liew cheon fong hugging giant crocodile” title=”liew cheon fong hugging giant crocodile” width=”640” height=”420” />
  • 20. NoIndex <meta name=”robots” content=”noindex” /> Tell search engines DO NOT index pages of: Categories, Tags, Archives.
  • 21. WordPress SEO Plugins All in One SEO Pack - http://j.mp/dAUFzD Google XML Sitemaps - http://j.mp/dA3sZ8
  • 22. Contact info Liew Cheon Fong Blog: http://liewcf.com Email: lcf@liewcf.com Twitter: @liewcf