SEO for Blogs - WordCamp Malaysia 2010

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http://www.liewcf.com/ -- these are the "SEO for Blogs" presentation slides by Liew Cheon Fong (@liewcf) at WordCamp Malaysia 2010.

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  • SEO for Blogs - WordCamp Malaysia 2010

    1. 1. SEO for Blogs Liew Cheon Fong http://liewcf.com @liewcf
    2. 2. Overview SEO? Keyword Research Make your pages look good in SERP SEO for <BODY> WordPress SEO plugins
    3. 3. SEO? Search Engine Optimization Getting good ranking in SERP Getting incoming traffic
    4. 4. Keyword Research
    5. 5. Google Adwords Keyword Tools http://j.mp/aAxC37
    6. 6. Wordtracker GTrends http://j.mp/dA2eCv
    7. 7. Wordtracker GTrends http://j.mp/dA2eCv
    8. 8. http://www.google.com/insights/search http://www.google.com/trends http://www.google.com/analytics
    9. 9. Make your pages look good in SERP
    10. 10. <TITLE>...</TITLE> keywords brief unique, accurate
    11. 11. META Description keywords, summarize page’s content unique for every page call-to-action <META name=”description” content=”...”>
    12. 12. Permalink structure keywords! keep-it-short remove irrelevant words (is, are, at, by, etc)
    13. 13. Pretty Permalink WP Default = Ugly. http://yourblog.com/?p=1234 category + post_title http://yourblog.com/malaysia/best-food-kl/ WordPress tag: /%category%/%post_id%/ post_title + post_id http://yourblog.com/best-food-kl-1234/ WordPress tag: /%postname%-%post_id%/
    14. 14. SEO for <BODY>
    15. 15. <H1>heading</H1> Emphasize MOST important keywords Sync with <TITLE>
    16. 16. <H2>...</H2> <H3>...</H3> sub-headings / outlines <H4>...</H4> optimize secondary terms <H5>...</H5>
    17. 17. 1st paragraph “The first paragraph should includes primary keywords and summarize the content of the page in one short paragraph.”
    18. 18. Body content keywords...keywords... bold or italic important keywords interlink related pages using key phrases Don’t Overdo!
    19. 19. <img src=”liewcf-hug-crocodile.jpg” alt=”liew cheon fong hugging giant crocodile” title=”liew cheon fong hugging giant crocodile” width=”640” height=”420” />
    20. 20. NoIndex <meta name=”robots” content=”noindex” /> Tell search engines DO NOT index pages of: Categories, Tags, Archives.
    21. 21. WordPress SEO Plugins All in One SEO Pack - http://j.mp/dAUFzD Google XML Sitemaps - http://j.mp/dA3sZ8
    22. 22. Contact info Liew Cheon Fong Blog: http://liewcf.com Email: lcf@liewcf.com Twitter: @liewcf

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