Marknadsföring i den digitala eran
             2008-04-10
Annika Lidne

‣Tidigare VD för ett antal
bolag inom reklam, internet,
publishing  IR
‣ Jobbar idag som konsult
inom affärs...
affärer




teknik         kommunikation
Från massmedia till
   mikromedia

16-17 April 2008,
Berns, Stockholm
smart samarbete

www.dashnotes.se
Vad händer i
mediavärlden?
Prognos:
Internet enskilt
största medium
2008.
Trendbrott 2007
Trendbrott 2007


‣ Dagspress        -1,8%

‣ Expressen        -7,2%

‣ Aftonbladet      -6%

‣ Sveriges Radio   -2,5%

‣ ...
Wjos Kundevent Print Opt
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Wjos Kundevent Print Opt

  1. 1. Marknadsföring i den digitala eran 2008-04-10
  2. 2. Annika Lidne ‣Tidigare VD för ett antal bolag inom reklam, internet, publishing IR ‣ Jobbar idag som konsult inom affärsutveckling, internet sociala medier
  3. 3. affärer teknik kommunikation
  4. 4. Från massmedia till mikromedia 16-17 April 2008, Berns, Stockholm
  5. 5. smart samarbete www.dashnotes.se
  6. 6. Vad händer i mediavärlden?
  7. 7. Prognos: Internet enskilt största medium 2008.
  8. 8. Trendbrott 2007
  9. 9. Trendbrott 2007 ‣ Dagspress -1,8% ‣ Expressen -7,2% ‣ Aftonbladet -6% ‣ Sveriges Radio -2,5% ‣ Damernas Värld -10% ‣ Slitz -20%
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