Behaviours in digital networking


                                   Stockholm School
                                   ...
“Social media is a democratization of the content and
              understanding of the role people play in the process o...
http://www.youtube.com/watch?v=qiP79vYsfbo


Wednesday, March 4, 2009
Values guide our decisions, and our future.




     www.disruptivemedia.se

Wednesday, March 4, 2009
Digital immigrants

                                       ‣ Not born in this world
                                      ...
”Mum?
                              Which were your
                               favourite sites
                       ...
Digital natives
                              ‣ This is everyday stuff
                              ‣ Technology doesn’t ...
digital immigrants                           digital natives
                                               VS.



       ...
VALUES
                      Analogue values   Digital values

                                         transparency
     ...
Digital immigrants
                                            Analogue values

                  ‣ Negative towards digit...
analogue values


                           ‣ Negative towards digital

                           progress

            ...
Digital immigrants
                                            Digital values
                ‣ Postive towards digital pr...
analogue values


                           ‣ Negative towards digital

                           progress

            ...
Digital natives
                                             Analogue values

                  ‣ Uninterested in digital ...
analogue values

                                                             ‣ Uninterested in digital life - have
      ...
Digital natives
                                               Digital values

                  ‣ Positive towards a digi...
analogue values

                                                             ‣ Uninterested in digital life - have
      ...
A tribal future




        www.disruptivemedia.se

Wednesday, March 4, 2009
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How do you define yourself?




        www.disruptivemedia.se

Wednesday, March 4, 2009
Interests?     Parents’ occupation?
             Gender?
                                           Nationality?

        ...
Today you can be
                                 whatever you want
                                 whoever you want




...
There’s
                                    no rules
                                 no boundaries
                      ...
You are a blank slate
                                                  Today,
                                 you are co...
Or, you define yourself by the friends you have.
        www.disruptivemedia.se

Wednesday, March 4, 2009
www.disruptivemedia.se

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www.disruptivemedia.se

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http://www.youtube.com/watch?v=HiGWV-irAyM



Wednesday, March 4, 2009
www.disruptivemedia.se

Wednesday, March 4, 2009
http://www.youtube.com/watch?v=l1Pmo4TdmdE


Wednesday, March 4, 2009
www.disruptivemedia.se

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www.disruptivemedia.se

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www.disruptivemedia.se

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BLOG        PRESENCE/STATUS




            IMAGES            VIDEO         PRESENTATIONS


     www.disruptivemedia.se

W...
www.disruptivemedia.se

Wednesday, March 4, 2009
News/status        Conversation




     www.disruptivemedia.se

Wednesday, March 4, 2009
www.disruptivemedia.se

Wednesday, March 4, 2009
Facebook
                           Friendwheel
Wednesday, March 4, 2009
www.disruptivemedia.se

Wednesday, March 4, 2009
Your tribes furthers your thinking and knowledge.

                           Your tribes form your network.

            ...
Annika Lidne
                                     CEO / senior advisor



                            twitter/bloggy/jaiku...
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Stockholm School of ecenomics

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Stockholm School of ecenomics

  1. 1. Behaviours in digital networking Stockholm School of Economics 2009-03-03 Annika Lidne www.disruptivemedia.se Wednesday, March 4, 2009
  2. 2. “Social media is a democratization of the content and understanding of the role people play in the process of not only consuming and spreading information , but also in how we share and create content for others to participate in. It is a radical change from a mass communication model to a many-to-many model that have its root in the conversation between author and audience.” Wikipedia www.disruptivemedia.se Wednesday, March 4, 2009
  3. 3. http://www.youtube.com/watch?v=qiP79vYsfbo Wednesday, March 4, 2009
  4. 4. Values guide our decisions, and our future. www.disruptivemedia.se Wednesday, March 4, 2009
  5. 5. Digital immigrants ‣ Not born in this world ‣ Fascinated with the new ‣ Might learn the language ‣ Might learn the culture ‣ Remembers “the old country” ‣ Nomadic ‣ Explorers ‣ Thirsts for experiences Källa: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
  6. 6. ”Mum? Which were your favourite sites when you were a kid?” www.disruptivemedia.se Wednesday, March 4, 2009
  7. 7. Digital natives ‣ This is everyday stuff ‣ Technology doesn’t fascinate ‣ Focused on usefulness ‣ It’s always been this way ‣ Language & culture are natural ‣ Natives ‣ Critical ‣ Expects the best Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
  8. 8. digital immigrants digital natives VS. non-assimilated assimilated The choice to assimilate in a No choice is necessary. digital world is guided by the Everything is self-evident. incitament: what’s the use? Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
  9. 9. VALUES Analogue values Digital values transparency control collective individual tribe based on lowest common opinions and determinator values Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
  10. 10. Digital immigrants Analogue values ‣ Negative towards digital progress ‣ Seeks lowest common determinator in the local ‣ Digital - a necessary evil Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
  11. 11. analogue values ‣ Negative towards digital progress ‣ Seeks lowest common determinator in the local ‣ Digital - a necessary evil digital digital immigrants natives digital values Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
  12. 12. Digital immigrants Digital values ‣ Postive towards digital progress ‣ It’s “new”! ‣ Seeks likeminded regardless of location = tribes ‣ Are facinated with new technology and loves to try new things Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
  13. 13. analogue values ‣ Negative towards digital progress ‣ Seeks lowest common determinator in the local ‣ Digital - a necessary evil digital digital immigrants natives ‣ Postive towards digital progress ‣ It’s “new”! ‣ Seeks likeminded people regardless of location = tribes ‣ Are fascinated with new technology digital values Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
  14. 14. Digital natives Analogue values ‣ Uninterested in digital life - have other interests. ‣ Use social media some times but just as likely “analogue” ‣ Will use digital media when it’s useful. Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
  15. 15. analogue values ‣ Uninterested in digital life - have ‣ Negative towards digital other interests. progress ‣ Use social media some times ‣ Seeks lowest common but just as likely “analogue” determinator in the local ‣ Will use digital media when it’s ‣ Digital - a necessary evil useful. digital digital immigrants natives ‣ Postive towards digital progress ‣ It’s “new”! ‣ Seeks likeminded people regardless of location = tribes ‣ Are fascinated with new technology digital values Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
  16. 16. Digital natives Digital values ‣ Positive towards a digital life ‣ Experienced & moderately curious of new channels ‣ Life is relations - independent of channel Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
  17. 17. analogue values ‣ Uninterested in digital life - have ‣ Negative towards digital other interests. progress ‣ Use social media some times ‣ Seeks lowest common but just as likely “analogue” determinator in the local ‣ Will use digital media when it’s ‣ Digital - a necessary evil useful. digital digital immigrants natives ‣ Postive towards digital ‣ Positive towards a digital progress life ‣ It’s “new”! ‣ Experienced & moderately curious of new ‣ Seeks likeminded people channels regardless of location = tribes ‣ Life is relations - independent of channel ‣ Are fascinated with new technology digital values Source: Niclas Strandh / Researcher.se www.disruptivemedia.se Wednesday, March 4, 2009
  18. 18. A tribal future www.disruptivemedia.se Wednesday, March 4, 2009
  19. 19. www.disruptivemedia.se Wednesday, March 4, 2009
  20. 20. Wednesday, March 4, 2009
  21. 21. www.disruptivemedia.se Wednesday, March 4, 2009
  22. 22. www.disruptivemedia.se Wednesday, March 4, 2009
  23. 23. www.disruptivemedia.se Wednesday, March 4, 2009
  24. 24. www.disruptivemedia.se Wednesday, March 4, 2009
  25. 25. www.disruptivemedia.se Wednesday, March 4, 2009
  26. 26. www.disruptivemedia.se Wednesday, March 4, 2009
  27. 27. www.disruptivemedia.se Wednesday, March 4, 2009
  28. 28. www.disruptivemedia.se Wednesday, March 4, 2009
  29. 29. How do you define yourself? www.disruptivemedia.se Wednesday, March 4, 2009
  30. 30. Interests? Parents’ occupation? Gender? Nationality? Hobbies? Taste in music? Class? Hometown? Education? Birthplace? Race? Sexual orientation? What I’m good at? Profession? www.disruptivemedia.se Wednesday, March 4, 2009
  31. 31. Today you can be whatever you want whoever you want www.disruptivemedia.se Wednesday, March 4, 2009
  32. 32. There’s no rules no boundaries no restrictions no taboos www.disruptivemedia.se Wednesday, March 4, 2009
  33. 33. You are a blank slate Today, you are completely and utterly responsible for defining yourself www.disruptivemedia.se Wednesday, March 4, 2009
  34. 34. Or, you define yourself by the friends you have. www.disruptivemedia.se Wednesday, March 4, 2009
  35. 35. www.disruptivemedia.se Wednesday, March 4, 2009
  36. 36. www.disruptivemedia.se Wednesday, March 4, 2009
  37. 37. http://www.youtube.com/watch?v=HiGWV-irAyM Wednesday, March 4, 2009
  38. 38. www.disruptivemedia.se Wednesday, March 4, 2009
  39. 39. http://www.youtube.com/watch?v=l1Pmo4TdmdE Wednesday, March 4, 2009
  40. 40. www.disruptivemedia.se Wednesday, March 4, 2009
  41. 41. www.disruptivemedia.se Wednesday, March 4, 2009
  42. 42. www.disruptivemedia.se Wednesday, March 4, 2009
  43. 43. www.disruptivemedia.se Wednesday, March 4, 2009
  44. 44. www.disruptivemedia.se Wednesday, March 4, 2009
  45. 45. www.disruptivemedia.se Wednesday, March 4, 2009
  46. 46. www.disruptivemedia.se Wednesday, March 4, 2009
  47. 47. www.disruptivemedia.se Wednesday, March 4, 2009
  48. 48. BLOG PRESENCE/STATUS IMAGES VIDEO PRESENTATIONS www.disruptivemedia.se Wednesday, March 4, 2009
  49. 49. www.disruptivemedia.se Wednesday, March 4, 2009
  50. 50. News/status Conversation www.disruptivemedia.se Wednesday, March 4, 2009
  51. 51. www.disruptivemedia.se Wednesday, March 4, 2009
  52. 52. Facebook Friendwheel Wednesday, March 4, 2009
  53. 53. www.disruptivemedia.se Wednesday, March 4, 2009
  54. 54. Your tribes furthers your thinking and knowledge. Your tribes form your network. Your network is your most valuable asset. www.disruptivemedia.se Wednesday, March 4, 2009
  55. 55. Annika Lidne CEO / senior advisor twitter/bloggy/jaiku: annika facebook/linkedin: Annika Lidne skype: annikalidne email: annika@disruptivemedia.se mobile: 070 435 05 45 www: www.disruptivemedia.se slides: www.slideshare.net/AnnikaLidne www.disruptivemedia.se Wednesday, March 4, 2009
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