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Conferencia Elizabeth Sanders Conferencia Elizabeth Sanders Presentation Transcript

  • COLLECTIVE CREATIVITY AND INNOVATION Liz SandersNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • OverviewWhere are we now?Exploring experience in the front endParticipatory prototypingTypes of value in co-creationCo-creation in the design processWhere are we going?NOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Where are we now?NOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Where are we now? Fuzzy front end Gap Traditional design development processNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Where are we now? Fuzzy front end Gap Traditional design development processNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Exploring experience in the front endThree principles for co-creation• All people are creative.• All people have dreams.• People will fill in and project their dreams and fears onto ambiguous stimuli.NOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front end Make 2-D collages using visual and verbal triggers on backgrounds with timelines, circles, etc. 2-D mappings using visual and verbal components on patterned backgrounds 3-D mock-ups using foam, clay, Legos or Velcro- modeling Low-tech prototypes Provotypes and design artifacts from the future 3-D space models (small scale) such as the doll house toolkitNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front end Gus Colvin, The University of Dundee, Dundee, ScotlandNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front end Tell Stories and storyboarding through writing, drawing, blogs, wikis, photos, video, etc. Diaries and daily logs through writing, drawing, blogs, photos, video, etc. Self observation through photos, video, blogs, writing, drawing, etc. Documentaries and movie-making Experience timelines or maps Paper spaces to collect, organize, categorize, reframe, chart and/or make decisions about ideas or concepts. Cards to organize, categorize and prioritize ideas Voting dots to prioritize ideas.NOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endPostSecret confessionsAn anonymous postcard activity inwhich people draw, write or otherwiserecord a secret about the topic at hand.This works especially well with topics of asensitive nature that participants mightnot otherwise be willing to admit.NOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front end Enact Props and black boxes 3-D space models (full scale) Scenario-making in the space models or through sandplay Participatory envisioning and enactment by setting users in future situations Improvisation Acting out, skits and play acting Role playing with actors, pretenders, puppets, dolls, etc. Bodystorming and informative performanceNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endThe picture is from Herlev on a cold day full of enthusiasm from participating citizens, a retail shop, the caretaker, the municipality, and designersfrom 1508, 3PART and DKDS. See the video of the enacted future scenario at www.1.affaldshistorier.dk!NOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endWesterlund, B. (2009) Design Space Exploration: Co-operative Creation of Proposals for Desired Interactions with Future Artefacts.Ph.D. Thesis, Human-Computer Interaction, Stockholm: KTH.NOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Participatory prototyping in the front endNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • NOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Emily Strouse, Cory Daughton, Mohini Dutt, Bob Cervas and Shay Merritte | Design 797 | The Ohio State University 4 June, 2010NOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Three types of value in co-creationToday we can see• co-creation within communities• co-creation inside companies and organizations• co-creation between companies and their business partners• co-creation between companies and the people they serveNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Three types of value in co-creationProduction Business Customers Marketplace results Short-termConsumption Commercial Consumers Business advancementMaximization of Economicshareholder wealth Products that sellPositive experiences Experience-driven End-users Products and services Long-term that people need andPersonalization Service orientation Empowered want From life stage to consumers lifetimeCustomizationImproved quality of Human-centered Partners Transformation Very long-termlife Ecological Participants Ownership Over manySustainability generations Owners HappinessNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Three types of value in co-creationProduction Business Customers Marketplace results Short-termConsumption Commercial Consumers Business advancementMaximization of Economicshareholder wealth Products that sellPositive experiences Experience-driven End-users Products and services Long-term that people need andPersonalization Service orientation Empowered want From life stage to consumers lifetimeCustomizationImproved quality of Human-centered Partners Transformation Very long-termlife Ecological Participants Ownership Over manySustainability generations Owners HappinessNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Three types of value in co-creationProduction Business Customers Marketplace results Short-termConsumption Commercial Consumers Business advancementMaximization of Economicshareholder wealth Products that sellPositive experiences Experience-driven End-users Products and services Long-term that people need andPersonalization Service orientation Empowered want From life stage to consumers lifetimeCustomizationImproved quality of Human-centered Partners Transformation Very long-termlife Ecological Participants Ownership Over manySustainability generations Owners HappinessNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Three types of value in co-creationProduction Business Customers Marketplace results Short-termConsumption Commercial Consumers Business advancementMaximization of Economicshareholder wealth Products that sellPositive experiences Experience-driven End-users Products and services Long-term that people need andPersonalization Service orientation Empowered want From life stage to consumers lifetimeCustomizationImproved quality of Human-centered Partners Transformation Very long-termlife Ecological Participants Ownership Over manySustainability generations Owners HappinessNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Three types of value in co-creationProduction Business Customers Marketplace results Short-termConsumption Commercial Consumers Business advancementMaximization of Economicshareholder wealth Products that sellPositive experiences Experience-driven End-users Products and services Long-term that people need andPersonalization Service orientation Empowered want From life stage to consumers lifetimeCustomizationImproved quality of Human-centered Partners Transformation Very long-termlife Ecological Participants Ownership Over manySustainability generations Owners HappinessNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Co-creation in the design processPRE-DESIGN DISCOVER DESIGN MARKET+SELL AFTER SALES NOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • The co-creation of value in the design processNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • The co-creation of value in the design processNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • The co-creation of value in the design processNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • The co-creation of value in the design processNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • The co-creation of value in the design processNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • The co-creation of value in the design processNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • The co-creation of value in the design processNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • OverviewWhere are we now?Exploring experience in the front endParticipatory prototypingTypes of value in co-creationCo-creation in the design processWhere are we going?NOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Where are we going?DESIGN LED INNOVATION?NOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • Where are we going?CO-DESIGN LED INNOVATIONNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS
  • THANK YOUNOVEMBER 3, 2010 INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY CAMPUS QUERÉTARO MAKETOOLS