The Female Economy
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The Female Economy

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The Female Economy The Female Economy Presentation Transcript

  • The Female Economy
  • Introduction
    • Women now drive the World Economy
    • Globally, they control about $20 trillion in annual consumer spending.
    • Their $13 trillion in total yearly earnings could reach $18 trillion in few years ahead.
  • The Female Economy Study & Survey
    • In 2008 the Boston Consulting Group fielded a comprehensive study of how women felt about their work and their lives, and how they were being served by businesses.
    • More than 12,000 women, from more than 40 geographies and a variety of income levels and walks of life, responded to our survey.
  • The Female Economy Study & Survey – Main Topics
    • Education and finances,
    • Homes and possessions,
    • Jobs and careers,
    • Activities and interests,
    • Relationships, hopes and fears,
    • Shopping behavior and spending patterns.
  • The Female Economy Study & Survey – Outcomes
    • Women feel vastly underserved.
    • They still appear to be undervalued in the marketplace and underestimated in the workplace.
    • They have too many demands on their time and constantly juggle conflicting priorities (work, home, and family).
    • Few companies have responded to their need for time-saving solutions or for products and services designed specifically for them.
  • The Female Economy Main Problems
    • It’s still tough for women:
      • To find a pair of pants,
      • To buy a healthful meal,
      • To get financial advice without feeling patronized,
      • To make the time to stay in shape.
  • The Female Economy Main Problems - Examples
    • Although women control spending in most categories of consumer goods, too many businesses behave as if they had no say over purchasing decisions.
    • Companies continue to offer them poorly conceived products and services.
    • Look at the automotive industry. Cars are designed for speed - not utility, which is what really matters to women.
  • The Female Economy Influence & Power
    • Meanwhile, women are increasingly gaining influence in the work.
    • As we write, the number of working women in the United States is about to surpass the number of working men.
    • Three-quarters of the people who have lost jobs in the current recession are men.
    • To be fair, women are still paid less, on average, than men, and are more likely to work part-time - factors that have helped insulate them somewhat from the crisis.
  • The Female Economy Conclusion
    • Nevertheless, we believe that as this recession abates, women not only will represent one of the largest market opportunities in our lifetimes but also will be an important force in spurring a recovery and generating new prosperity.
  • Lico Reis Consultoria & Línguas P rof. Roberto Lico Reis www.licoreis.com [email_address] E-books: www.migre.me/oQ5 Linkedin: www.migre.me/1d9r Twitter: Licoreis