The Alliance Revolution The New Shape of Business Rivalry
Introduction <ul><li>More than we ever anticipated, alliances among firms are changing the way business is conducted. </li></ul>
Introduction <ul><li>The reasons are clear, companies must improve their outcomes and performance in an ever more complex and rapidly changing businesses. </li></ul>
Important <ul><li>And one of the best alternatives to succeed in this new world is to establish alliances and other kind of contribution systems to overcome the main market barriers. </li></ul>
Alliance - Definition <ul><li>A close association of nations or other groups, formed to advance common interests or causes. </li></ul><ul><li>A formal agreement establishing such an association, especially an international treaty of friendship. </li></ul>
Alliance - Benefits <ul><li>It creates new units of competition. </li></ul><ul><li>The flexible capabilities of these alliances can give advantages over main competitors. </li></ul><ul><li>It can strengthen a firm's competitive advantage and narrow the gap between leading firms and second-tier players. </li></ul>
Alliance - Downsides <ul><li>The establishment of Trust Organizations. (Keiretsu) </li></ul><ul><li>Different Long Term Strategies. </li></ul><ul><li>Disagreements. </li></ul><ul><li>Big level of business/technology exposure (Know-how Share). </li></ul><ul><li>Knowledge flow. </li></ul><ul><li>Management Problems. </li></ul>
Alliance - Conclusion <ul><li>Alliances are important tools for any company to achieve new positions inside the market place. </li></ul><ul><li>But it is a dangerous path that a company should know how to lead, to avoid its own destruction. </li></ul>
Lico Reis Consultoria & Línguas P rof. Roberto Lico Reis www.licoreis.com [email_address] E-books: www.migre.me/oQ5 Linkedin: www.migre.me/1d9r Twitter: Licoreis
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