Opportunities on a
  Small Screen
            Lichi Wu
    Chief Evangelist, Foound
• What prompted mobile revolution
• Why is mobile interesting
• How does Foound take advantage of it
What Prompted Mobile Revolution



          Paradigm shift
What Prompted Mobile Revolution



    New opportunities emerge and
   disrupt if not displace incumbents
    when there i...
Paradigm Shift




Photo credit: Lawrence Livermore National Laboratory
Paradigm Shift




Photo credit: Lawrence Livermore National, itsnotacon.co.uk,
Paradigm Shift



Touch computing
Paradigm Shift




Photo credit: yjamy015@flickr, Apple Inc.
$125,000 in ad revenue per
    month steadily

 More than 50% of overall
         revenue
Why is mobile interesting?




        It’s targeted
Why is mobile interesting?



        Individuality
           Time
           Space
It’s Targeted

                                         Individuality




Photo credit: San Diego Shooter@flickr
It’s Targeted

                                Time




Photo credit: ToniVC@flickr
It’s Targeted

   Space
How does Foound Take Advantage of it



          What’s the problem?
          How do we solve it?
                Why?
What’s the problem?




    SMS Ping Pong
drinks
tonite?
what
time?
who’s
coming?
where?
how to
  get
there?
let you
know in
 a bit?
yep
sure!
but I’ll
be late!
How does Foound solve it?




Take advantage of the quality of targeted
Why do it?



     Make a difference
            and
Build a business on top of it
Thank you
 lichi@foound.com
      @lichiwu
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  • Opportunities on a Small Screen

    1. 1. Opportunities on a Small Screen Lichi Wu Chief Evangelist, Foound
    2. 2. • What prompted mobile revolution • Why is mobile interesting • How does Foound take advantage of it
    3. 3. What Prompted Mobile Revolution Paradigm shift
    4. 4. What Prompted Mobile Revolution New opportunities emerge and disrupt if not displace incumbents when there is a paradigm shift
    5. 5. Paradigm Shift Photo credit: Lawrence Livermore National Laboratory
    6. 6. Paradigm Shift Photo credit: Lawrence Livermore National, itsnotacon.co.uk,
    7. 7. Paradigm Shift Touch computing
    8. 8. Paradigm Shift Photo credit: yjamy015@flickr, Apple Inc.
    9. 9. $125,000 in ad revenue per month steadily More than 50% of overall revenue
    10. 10. Why is mobile interesting? It’s targeted
    11. 11. Why is mobile interesting? Individuality Time Space
    12. 12. It’s Targeted Individuality Photo credit: San Diego Shooter@flickr
    13. 13. It’s Targeted Time Photo credit: ToniVC@flickr
    14. 14. It’s Targeted Space
    15. 15. How does Foound Take Advantage of it What’s the problem? How do we solve it? Why?
    16. 16. What’s the problem? SMS Ping Pong
    17. 17. drinks tonite?
    18. 18. what time?
    19. 19. who’s coming?
    20. 20. where?
    21. 21. how to get there?
    22. 22. let you know in a bit?
    23. 23. yep sure!
    24. 24. but I’ll be late!
    25. 25. How does Foound solve it? Take advantage of the quality of targeted
    26. 26. Why do it? Make a difference and Build a business on top of it
    27. 27. Thank you lichi@foound.com @lichiwu
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