11 Ways to Market Your Bar


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Need ideas to bring in new customers to your bar or restaurant?

Learn how to market your bar using Beer2Buds, from proven examples and new campaign ideas. Leverage the power of social and digital marketing to build and grow your customer base.

Contact Beer2Buds for help with promotional materials, staff training, campaign and promotion ideas, and support with social media.

Published in: Self Improvement
  • Great article. Like that it has actionable tips that any bar could use. We've launched a similar blog on the topic: http://eventpal.co/blog/. Please check it out and let us know what you think
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  • Not a bad presentation but just covering the basics. The part with the swag I really liked. Lately, I see this as a huge traffic mover. Maybe if you can do an article just on that topic and cover it in depth like this one has covered the power of Facebook - http://prygs.com/promoting-a-sport-bar-case-study/ This would be fantastic.
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  • Great tips to attract new sports fans

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  • Sports bar advertising and marketing tips

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11 Ways to Market Your Bar

  1. 1. Marketing Your Bar Using Beer2BudsThursday, November 29, 2012
  2. 2. Methods to Promote: Local Store Marketing Offline Marketing Online Marketing Leveraging Social Media Event & Cause Marketing Email Marketing Sports MarketingThursday, November 29, 2012
  3. 3. Birthday Beer People love to go out for their birthday to celebrate. One way to ensure they go to your bar is by telling their friends to buy them a drink at your establishment. Make their birthday memorable and your bar stand out.Thursday, November 29, 2012
  4. 4. Website Customers find you, and find out about you, by going online. Add a Send Beer icon to your website. Add a Buy Me a Beer widget to your website.Thursday, November 29, 2012
  5. 5. Newsletter Email is a very efficient and cost effective way to reach your customers. Know when their birthdays are? Have an idea for an event or party and want to increase attendance? Buy them a beer!Thursday, November 29, 2012
  6. 6. Team Sponsorship Q. What do sports teams love to do after a game? A. Have a beer! Make sure they know where to find a cold beer after a tough game. Print out cards exclusive to a local team, only for your bar, and specify the date.Thursday, November 29, 2012
  7. 7. Contests Promotions or contests, based on your demographic, are a great way of driving attention. The number one reason people fan you on Facebook is to get promotions. * Why not give them want they want? *Source: ExactTargetThursday, November 29, 2012
  8. 8. BounceBack It costs 5-7x more to attract new customers than it does to market to your existing customer base. While your customers are in your bar, having a great time enjoying their beer, why not give them a beer code to come back in again for another round? Giveaways are a great way to gain loyal customers that come back!Thursday, November 29, 2012
  9. 9. Facebook Facebook has over $1 billion active monthly users. They are waiting to have conversations with you and your brand. Invite them to have a beer. Tell them that you are part of the Beer2Buds bar network. *Source: ExactTargetThursday, November 29, 2012
  10. 10. Party! Events are great ways to draw people to your bar. Throw a party, have a fundraiser, give people an extra reason to come to your bar and send money. Entice them with a promotion or discount.Thursday, November 29, 2012
  11. 11. SWAG Customers love swag. The more they drink, for some reason, the more swag they love. Allow customers to wear stickers, use bottle openers, t-shirts, etc. Encourage them to post on Facebook, acting silly, and checked-in to your location. Free social and viral marketing.Thursday, November 29, 2012
  12. 12. In Store Signage People want to share drinks with friends. What better way than to convince your friend to join you at the bar than to send them a beer? A welcome bribe. Allow your customers seated inside the bar to send more business to you. Flyers and posters attract attention inside your bar.Thursday, November 29, 2012
  13. 13. Window Sticker You’ve seen, or have, Zagat,Yelp, CitySearch, stickers placed in your window. Let customers know that you accept Beer2Buds. This can double as a curiosity mechanism to get people coming inside to ask about it (and to have a beer).Thursday, November 29, 2012
  14. 14. Training An Important Note: Promotions are great. But, they can fail if your staff isn’t properly trained. Do you have flyers posted, in plain view, for staff reference? Have you trained staff on the process of redeeming a beer? For questions, or for training videos and webinars, please visit Beer2Buds.com/toolkit.php or email libby@beer2buds.comThursday, November 29, 2012
  15. 15. Marketing Kits & Support Materials for marketing your bar are available for free on Beer2Buds.com/toolkit.php To get help customizing, generating campaigns, or for additional training or support contact us: 1-877-861-8474 libby@beer2buds.com Ask us about Social Media packages.Thursday, November 29, 2012