How not to be all a flutter about TwitterPresentation Transcript
How to not be all a-flutter about in your library OLA Tech Petting Zoo November2009 Tualatin, OR Margaret Hazel, Technology Manager Eugene Public Library
The skinny• Twitter is a “microblogging” tool, limited to 140 characters• Can be accessed on the web and on cell phones• “Follow” – to subscribe to get someone’s tweets• “Hash-tag” – Use a # to create a searchable keyword in your tweet that will associate your tweet with the subject• “RT” – re-tweeting is copying an interesting tweet and sending it to all of your own followers ; include commentary for added value• “@username” - used at the beginning of a tweet to send a message publically to another user• “DM – Direct message someone, privately
Eugene Public Library’s page
Other OR libraries on Twitter• MultCoLib• TualatinLibrary• WCCLS• ?
libraryfuture Become a Mobile Library: Join us @ Lakeville Public Lib 1/14 full day tech prgrm abt mobile libs http://bit.ly/4i1tir RT @semlsabout 3 hours ago from Tweetie
What goals does this tech meet?• Institutionally: – EPL uses mainly to market events – Reference: Google, Microsoft have announced will start including tweets in search results – Add a hashtag widget to your webpage keep patrons abreast of current hot topics – To get feedback, solicited and un- – To connect with additional groups of users, such as teens• Professionally: – Networking with peers in a specialized field, including many links to relevant articles – Enhanced conference experience – LinkedIn just announced a partnership
wcclsNew in large-print: Shop class as soulcraft : an inquiry into thevalue of work by Matthew Crawford - http://bit.ly/10M6of#largeprintabout 3 hours ago from TweetDeck Reply
General Social Media considerations:• Social media policy - for staff and for the public http://mashable.com/2009/09/20/social-media- policies/• What is the“Voice” of your library?• Single institution acct or individuals; formal/informal• Use a “character” as a persona? Sports teams, etc.• Legal implications: archiving, union rules• How interactive will you be?• Respond to critical/hostile comments?• Respond to inaccurate comments?
Additional Twitter considerations:• Will you RT (reTweet, or forward a message you have seen to your own followers)• Who will you “follow”? Following others is both useful and important, as Twitter might think you are trying to sell something, if you don’t use it as an interactive medium.• Will you block some folks from following you? I’d recommend not accepting all followers blindly. Porn and spam are here, too.• Will you track local and hashtag mentions?• Proactive interaction, or mainly passive ?• Twitter interface or other 3rd party app?
gretchenhams awesome site 2 teach PreKs letters & keyboard @ the same time! http://bit.ly/r1yio
Eugene’s use• Posting - about 15-20 minutes each week, 2-3 posts a week of events for which we’ve already written press releases, etc.• Scanning for local tweets relating to us – a couple of times a day, while on hold on the phone, while something is printing, etc.• Future – exploring more interaction with our followers
hclib RT @ExperienceLife Three cheers for @hclib. Librarians are an invaluable resource, especially when your deadline is looming!
Many Additional Tools, such as…• Twitterific http://iconfactory.com/software/twitterrific/ (Mac)• Google Gadget http://desktop.google.com/plugins/i/twitter.html?hl=en• PocketTweets for iPhone/iPods• http://www.ubertwitter.com/ for Blackberry• Itweet, http://twidroid.com/ for Android OS• Tweed and TweeFree for Palm Pre• TwitPic to share pictures on Twitter http://twitpic.com/• Various tools to update several sites, such as Facebook, at the same time – Disgsby http://www.digsby.com/?utm_campaign=vid&utm_source=vid&utm_medium =vid&utm_content=vid – Tweetdeck, http://www.twhirl.org/ – Seesmic http://seesmic.com/
Visible Tweets for public display
“Check out the Canadian library”
from our blog: Making Content Shine http://influx.us/948