INMAS
INMAS
Out of the Box Ideas for  Marketing of   Electronic Information Resources: Experiences   at INMAS Library Dr Rajeev Vij & ...
Hitting Bulls Eye INMAS
Unskilled staff, Usually unhelpful ! Old books & Delayed  journal delivery ! Not aware of library products and services ! ...
Unskilled staff, Usually unhelpful ! SOLVED Old books & Delayed  journal delivery ! SOLVED Not aware of library products a...
Growth is the Key Mantra INMAS
Magicians have no Solutions INMAS
<ul><ul><ul><li>The marketing mix is the organization’s overall offer, or value, to the customer, Nicknamed 4Ps </li></ul>...
Communication is the key  INMAS
INMAS
Increase usage of information Income generation Recognition by the parent organization Combination of all   INMAS Purpose ...
Increased users participation in document selection process Increased library awareness among users via Intranet/Internet ...
To ensure access to timely, accurate and reliable information resources To counteract the speed at which information becom...
Established Internet search facility in our library   Organised free online search facility from 7 publishers Initiated Us...
Using E-Mail for Marketing INMAS
To distribute information to wide range of customers Targeted customers and potential clients are sent E-Mails   The cost ...
From Print to Electronic INMAS
Established Internet search facility in library for the esteem users Organised free full text online search facility from ...
Achievements:  Successfully   Negotiated rate cuts      Access through user name password INMAS Providing Global Access to...
 
Create a library ‘logo’ E-Mail Banners, posters, brochures, bookmarks, etc Write ups published in in-house magazines Organ...
? ? ? Guiding Users INMAS
Training of Library Users and Staff INMAS
Training of Library Users and Staff INMAS
Make sure that new staff is introduced and trained Invite current staff to attend refresher training Encourage staff to us...
Interpersonal connections make the difference   Training is a key component Never underestimate importance of a librarian ...
Importance of Feedback INMAS
INMAS Thanks Thanks
Upcoming SlideShare
Loading in …5
×

Out of the box ideas for marketing of electronic information resources experiences at inmas library

1,415 views

Published on

Published in: Education, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,415
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Out of the box ideas for marketing of electronic information resources experiences at inmas library

  1. 1. INMAS
  2. 2. INMAS
  3. 3. Out of the Box Ideas for Marketing of Electronic Information Resources: Experiences at INMAS Library Dr Rajeev Vij & Navin K Soni Institute of Nuclear Medicine and Allied Sciences (INMAS), DRDO, Delhi INMAS
  4. 4. Hitting Bulls Eye INMAS
  5. 5. Unskilled staff, Usually unhelpful ! Old books & Delayed journal delivery ! Not aware of library products and services ! No information Services for users ! Insufficient lighting ACs not working ! No Internet No E-journals ! Journals available in library not of their choice ! Result of Users Survey & Feedback INMAS
  6. 6. Unskilled staff, Usually unhelpful ! SOLVED Old books & Delayed journal delivery ! SOLVED Not aware of library products and services ! SOLVED No information Services for users ! SOLVED Insufficient Lighting ACs not working ! SOLVED No Internet No E-journals ! SOLVED Journals available in library Not of their choice ! SOLVED Result of Users Survey & Feedback INMAS
  7. 7. Growth is the Key Mantra INMAS
  8. 8. Magicians have no Solutions INMAS
  9. 9. <ul><ul><ul><li>The marketing mix is the organization’s overall offer, or value, to the customer, Nicknamed 4Ps </li></ul></ul></ul><ul><ul><ul><ul><li>STAFF </li></ul></ul></ul></ul><ul><ul><ul><ul><li>CONSUMER </li></ul></ul></ul></ul><ul><ul><ul><ul><li>PRICE </li></ul></ul></ul></ul><ul><ul><ul><ul><li>PROMOTION </li></ul></ul></ul></ul><ul><ul><ul><ul><li>PRODUCT PLACE </li></ul></ul></ul></ul>INMAS The Marketing Mix
  10. 10. Communication is the key INMAS
  11. 11. INMAS
  12. 12. Increase usage of information Income generation Recognition by the parent organization Combination of all INMAS Purpose of Marketing
  13. 13. Increased users participation in document selection process Increased library awareness among users via Intranet/Internet Regularly conducting three in-house book exhibitions yearly Organised users visits to Delhi Book Fair and World Book Fairs Successfully conducted weeding out of old/damaged books Introduced Zero-based journal selection & subscription process INMAS Effective Collection Development
  14. 14. To ensure access to timely, accurate and reliable information resources To counteract the speed at which information becomes obsolete To create awareness of the availability of resources To promote an updated image of the library To meet the rising expectations of information users needs INMAS E-Resources Marketing: Purpose
  15. 15. Established Internet search facility in our library Organised free online search facility from 7 publishers Initiated Users orientation programmes Initiated highly-focused & Interactive half-day users training INMAS Making Library User-frie ndly Increased resource sharing among biomedical libraries Continuous Training of Library Staff
  16. 16. Using E-Mail for Marketing INMAS
  17. 17. To distribute information to wide range of customers Targeted customers and potential clients are sent E-Mails The cost is relatively low The delivery time for an e-mail message is short E-mail marketing is paper-free. Hence, it is eco-friendly E-mail messages are easy to track. An advertiser can track users via auto responders, web bugs, bounce messages, unsubscribe requests, read receipts, click-through, etc. INMAS Benefits of E-Mail Marketing
  18. 18. From Print to Electronic INMAS
  19. 19. Established Internet search facility in library for the esteem users Organised free full text online search facility from 7 publishers for users Became first Delhi-based DRDO library to get 33 online journals free Increased library awareness among users through Intranet and Internet Became first Delhi-based DRDO library to subscribe to 26 e-Journals Regularly organised user awareness and training programmes INMAS How We Introduced E-Journals at INMAS? Regular feedback from users Introduced Open Access (&quot;Free to Read&quot;) journal sites
  20. 20. Achievements: Successfully Negotiated rate cuts Access through user name password INMAS Providing Global Access to Information: ScienceDirect & Ovid Databases <ul><ul><li>Resulted in multiple user access </li></ul></ul><ul><ul><li> enhanced user satisfaction </li></ul></ul><ul><ul><li> increased functionality and </li></ul></ul><ul><ul><li> better productivity in R&D </li></ul></ul>
  21. 22. Create a library ‘logo’ E-Mail Banners, posters, brochures, bookmarks, etc Write ups published in in-house magazines Organising vendor sponsored interesting competitions Organising training sessions & workshops INMAS Promoting E Products & Services Promotion through the web/Intranet Organisation an e-resource themed morning or afternoon tea
  22. 23. ? ? ? Guiding Users INMAS
  23. 24. Training of Library Users and Staff INMAS
  24. 25. Training of Library Users and Staff INMAS
  25. 26. Make sure that new staff is introduced and trained Invite current staff to attend refresher training Encourage staff to use the e-resources for their own study Create mailing lists Create Really Simple Syndication (RSS) feeds INMAS Training of Library Users and Staff
  26. 27. Interpersonal connections make the difference Training is a key component Never underestimate importance of a librarian Interactive promotions are effective Repetition is most important Employ a positive attitude to user feedback INMAS Conclusions
  27. 28. Importance of Feedback INMAS
  28. 29. INMAS Thanks Thanks

×