A Joined Up Approach to Social Media

TALES OF ONE CITY: A JOINED UP APPROACH TO SOCIAL MEDIA FROM EDINBURGH CITY LIBRARIES Liz McGettigan Head of Libraries Edinburgh City Libraries Internet Librarian International Conference, London, October 2009 Christine Rooney-Browne PhD Researcher University of Strathclyde

To discuss...

Setting the scene

OPAC 1.0 – OPAC 2.0

Public Libraries 2.0

Tales of One City

A practical guide to social media

The future...

From one generation to the next... Web 1.0 Web 2.0

‘ 24/7’ information & entertainment society... Image © Christine Rooney-Browne

OPAC 1.0

Image © Christine Rooney-Browne

(Based on suggestions by Maness, 2006); Image © Christine Rooney-Browne

Public Libraries 2.0... “ ...libraries are increasingly viewed as outdated, with modern, Internet-based services, such as Amazon and Google , looking set to inherit the throne” (Chad & Miller, 2005, p.4) “ ... compete for attention” in a 24/7 information society (Miller, 2006, p. 3). Public library website unlikely to be the first port of call for many internet users (Miller, 2006, p. 4). Failing to create a desirable destination?

More essential than ever...

Inspiration...

Solutions in the short term...

...that’s just the start of our journey in Edinburgh!

Embracing Web 2.0...

Harnessing collective intelligence... “ ...l ibraries have been gathering the collective intelligence of civilisation for a long time, but in our collections each book is its own silo , users cannot navigate between them following link trails” Tim O’Reilly “ A powerful global conversation has begun. Through the internet people are discovering and inventing new ways to share relevant knowledge with blinding speed ” The Cluetrain Manifesto

Looking ahead..planning for the future!

Steps towards creating the 24/7 virtual library...

Gaining support:

Integration & interoperability

Ethics of aligning with commercial platforms

Staff training

Encouraging staff and user participation

A local approach to global conversations...

After the launch...the real work begins!

Changes how we interact & communicate… Edinburgh is changing fast to stay relevant...

Edinburgh’s virtual library...

Transforming our service for the 21st century we have identified an audience that may never have entered a physical library space...

Our Virtual Library is also essential to traditional library users who have experience and expectations of sites like Amazon and other personalised information and electronic services.

Elements of our virtual library...

Web 2.0 content

Interactive Library Catalogue

Tales of One City art project

Interactive community information

Electronic resources:

E-newsletter

E-books portal

Ask Scotland and Enquire

Libraries Mean Business

Capital Collections

Our new library catalogue...

Challenging perceptions to create new, dynamic futures...

Libraries irrelevant...? A globally recognised and respected brand...public libraries are built to survive! Wordcloud © Christine Rooney-Browne (Created using Wordle.net)

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