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You: The Online Version

by Libraryman

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Manage how others see you and how you present yourself online.

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http://bananasuitlibrarian.com	1277
http://www.libraryman.com	476
http://libraryman.com	14
http://www.slideshare.net	9
http://librariness.blogspot.com	4
http://translate.googleusercontent.com	1

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Lori Reed, Customer Relationship Coordinator at NoveList/EBSCO Publishing Really nice job! Excellent! 3 years ago
Are you sure you want to
Connie Crosby, Consultant specializing in information management, knowledge management, social media at Crosby Group Consulting Loving this! I am inspired!! 3 years ago
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Libraryman at Libraryman Credit to Sarah Houghton-Jan for the content on slides 36-40 & 57. Thanks Sarah! 3 years ago
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Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Increase your linkability - This is the first and most important priority for websites. Many sites are "static" - meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.
Make tagging and bookmarking easy - Adding content features like quick buttons to "add to del.icio.us" are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).
Reward inbound links - Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Encourage the mashup - In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube's idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

16 Likes

amajcina 4 weeks ago
ejdecoster 1 year ago
Kim Tairi, Librarian at Swinburne University Tags personal branding librarians 2 years ago
Dana Longley, Librarian at SUNY Empire State College 3 years ago
lulabueno at Autonoma de Barcelona Tags herramientas actualizacion simultanea ejemplos presentacion 3 years ago
Rachel Vacek, Librarian at University of Houston Tags social library101 media you 3 years ago
Laura Norvig, Online Community Manager at National Service Resources and Training / ETR Assoc. Tags me 20 3 years ago
Anthony Dever, Founder / Strategist at Industry Standard 3 years ago
Lake Superior State University at Lake Superior State University Tags onlineclass online 3 years ago
Michael Habib, Product Manager, Scopus at Elsevier Tags identity reputation management 3 years ago

You: The Online Version Presentation Transcript

The Online Version You:
chili
chili
chili
chili
chili
look away
uh-oh
look away
Michael Porter Communications Manager WebJunction [email_address] libraryman.com
1 01
101 ’ s: “ Mom was right”
101 ’ s: Be yourself
101 ’ s: Be authentic
101 ’ s: Think before you speak
101 ’ s: Be polite
101 ’ s: Be kind
101 ’ s: Be nice
101 ’ s: Be nice
101 ’ s: Once it is out there, it is out there…
101 ’ s: … and somebody will see/find it!
101 ’ s: Don’t be scared!
101 ’ s: Its ok to not be perfect
101 ’ s: Have fun!
101 ’ s: Be yourself!
101 ’ s: Be authentic!
101 ’ s: And always remember..
101 ’ s: You mother will still love you regardless. ;)
The Ugly The Good &
- 1) Register with random strange usernames
- 2) Register with individual emails
- 3) Profile information on site is outdated
The Ugly Identity:
The Good
- 1) Register with uniform user names
- 2) Register with uniform generic email
- 3) Profile information on site is current
Identity:
The Ugly
- 1) Slow or no replies to users
- 2) Institutional in tone
- 3) Selectively friend people
communication:
- 1) Quick replies to users' messages/comments
- 2) Personal in tone
- 3) Keep it open to all (minus ads/spam)
The Good communication:
Online Reputation Management ORM:
Watch It! ORM:
friends groups
Social Media Optimization SMO:
Increase your linkability “ Add” buttons: del.icio.us/fb/etc Reuse content in multiple venues: twitter/fb/ff/flick/etc
Make tagging and bookmarking easy Use buttons Options for Interaction are key: comments, popular social tools
‘ Reward inbound links” Props to those providing props
Help your content travel Make it portable, reusable Share, submit, mention, discuss
Encourage the mashup Let others use your work/ideas (within reason)
Good Resources
- CheckUsernames.com : see if username is taken on dozens of networks
- OpenID and IDClaimID : claim and log into multiple site profiles
- Ping.fm or Hellotxt.com : simultaneously update all social network status updates
- AtomKeep : simultaneously update all social network profiles
Stand Out! (in a good way)
do
do
do
don’t
do
don’t
do
don’t
don’t
do don’t?
do don’t?
do don’t?
do don’t?
web: www.libraryman.com email: [email_address] blog: www.libraryman.com/blog flickr: www.flickr.com/photos/libraryman/ facebook: search for: Michael Porter or libraryman Twitter: libraryman friendfeed: Michael Porter del.icio.us: http://del.icio.us/libraryman MySpace: www.myspace.com/libraryman YouTube: www.youtube.com/libraryman Second Life name: Libraryman Senior

You: The Online Version

by Libraryman

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You: The Online Version Presentation Transcript