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You: The Online Version

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Manage how others see you and how you present yourself online.

Manage how others see you and how you present yourself online.

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  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.   
  • Increase your linkability - This is the first and most important priority for websites.  Many sites are "static" - meaning they are rarely updated and used simply for a storefront.  To optimize a site for social media, we need to increase the linkability of the content.  Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.
  • Make tagging and bookmarking easy - Adding content features like quick buttons to "add to del.icio.us" are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).
  • Reward inbound links - Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings.  To encourage more of them, we need to make it easy and provide clear rewards.  From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you
  • Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site. 
  • Encourage the mashup - In a world of co-creation, it pays to be more open about letting others use your content (within reason).  YouTube's idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth.  Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

You: The Online Version You: The Online Version Presentation Transcript

  • The Online Version You:
  • chili
  • chili
  • chili
  • chili
  • chili
  • look away
  •  
  •  
  •  
  •  
  •  
  • uh-oh
  •  
  • look away
  • Michael Porter Communications Manager WebJunction [email_address] libraryman.com
  •  
  • 1 01
  • 101 ’ s: “ Mom was right”
  • 101 ’ s: Be yourself
  • 101 ’ s: Be authentic
  • 101 ’ s: Think before you speak
  • 101 ’ s: Be polite
  • 101 ’ s: Be kind
  • 101 ’ s: Be nice
  • 101 ’ s: Be nice
  • 101 ’ s: Once it is out there, it is out there…
  • 101 ’ s: … and somebody will see/find it!
  • 101 ’ s: Don’t be scared!
  • 101 ’ s: Its ok to not be perfect
  • 101 ’ s: Have fun!
  • 101 ’ s: Be yourself!
  • 101 ’ s: Be authentic!
  • 101 ’ s: And always remember..
  • 101 ’ s: You mother will still love you regardless. ;)
  • The Ugly The Good &
    • 1) Register with random strange usernames
    • 2) Register with individual emails
    • 3) Profile information on site is outdated
    The Ugly Identity:
  • The Good
    • 1) Register with uniform user names
    • 2) Register with uniform generic email
    • 3) Profile information on site is current
    Identity:
  • The Ugly
    • 1) Slow or no replies to users
    • 2) Institutional in tone
    • 3) Selectively friend people
    communication:
    • 1) Quick replies to users' messages/comments
    • 2) Personal in tone
    • 3) Keep it open to all (minus ads/spam)
    The Good communication:
  • Online Reputation Management ORM:
  • Watch It! ORM:
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  • friends groups
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  • Social Media Optimization SMO:
  • Increase your linkability “ Add” buttons: del.icio.us/fb/etc Reuse content in multiple venues: twitter/fb/ff/flick/etc
  • Make tagging and bookmarking easy Use buttons Options for Interaction are key: comments, popular social tools
  • ‘ Reward inbound links” Props to those providing props
  • Help your content travel Make it portable, reusable Share, submit, mention, discuss
  • Encourage the mashup Let others use your work/ideas (within reason)
  • Good Resources
    • CheckUsernames.com : see if username is taken on dozens of networks
    • OpenID and IDClaimID : claim and log into multiple site profiles
    • Ping.fm or Hellotxt.com : simultaneously update all social network status updates
    • AtomKeep : simultaneously update all social network profiles
  • Stand Out! (in a good way)
  • do
  •  
  • do
  •  
  • do
  •  
  • don’t
  •  
  • do
  •  
  • don’t
  •  
  • do
  •  
  • don’t
  •  
  • don’t
  •  
  • do don’t?
  •  
  • do don’t?
  •  
  • do don’t?
  •  
  • do don’t?
  •  
  • web: www.libraryman.com email: [email_address] blog: www.libraryman.com/blog flickr: www.flickr.com/photos/libraryman/ facebook: search for: Michael Porter or libraryman Twitter: libraryman friendfeed: Michael Porter del.icio.us: http://del.icio.us/libraryman MySpace: www.myspace.com/libraryman YouTube: www.youtube.com/libraryman Second Life name: Libraryman Senior