Innovative 2.0 Marketing Cil08 Short

Slide 1: Innovative Marketing Using 2.0 Tools Helene Blowers Michael Porter Digital Strategy Director Community Project Manager Columbus Metro Library WebJunction LibraryBytes.com libraryman.com http://www.flickr.com/photos/pinkbeltrage/97982661/

Slide 2: The Library Brand …

Slide 3: The Library Brand … CC Cindi Trainor http://www.flickr.com/photos/trucolorsfly/352573802/

Slide 4: The Library Brand … CC http://www.flickr.com/photos/beija-flor/237319319

Slide 5: Old Paradigm: Control the LOOK & FEEL of the Brand

Slide 6: New Paradigm: Influence the CHARACTER & PORTABILITY of the Brand

Slide 7: www.showusthecow.com

Slide 29: NICE!!!

Slide 39: Convergence via Gaming, Social Software/Networking and MMOG: The Second Life Library 2.0

Slide 40: The Second Life Library 2.0

Slide 48: http://www.hclib.org/pub/bookspace/hpphotos.cfm

Slide 49: http://www.flickr.com/photos/hennepincountylibrary/888211903/

Slide 50: Gail Borden Public Library http://www.elgin.lib.il.us/storypalooza.html

Slide 51: New Jersey Libraries- 3 Reasons

Slide 54: http://www.plcmc.org/fotofun/

Slide 55: http://teens.denverlibrary.org/media/youtube.html

Slide 56: http://teens.denverlibrary.org/media/youtube.html

Slide 58: 8 Steps to Marketing 2.0 1 Learn about social media

Slide 59: 8 Steps to Marketing 2.0 2 Participate & join the conversation http://www.flickr.com/photos/annabelb/25488751/

Slide 60: 8 Steps to Marketing 2.0 3 Develop a 2.0 marketing plan http://www.flickr.com/photos/laughingsquid/463805061/

Slide 61: 8 Steps to Marketing 2.0 4 Create social celebrations http://www.flickr.com/photos/seraphimc/1340792910/

Slide 62: 8 Steps to Marketing 2.0 5 Help your library brand & content http://www.flickr.com/photos/araleya/2048088388/ travel

Slide 63: 8 Steps to Marketing 2.0 6 Play with multimedia http://www.flickr.com/photos/komshiki/331788762/

Slide 64: 8 Steps to Marketing 2.0 7 Learn as you go & track success http://www.flickr.com/photos/44049217@N00/1491746420/

Slide 65: 8 Steps to Marketing 2.0 8 http://www.flickr.com/photos/skycaptaintwo/583749159/

Slide 66: Always remember … The best way to get customers to market your brand is to allow them to promote you (the library) by marketing themselves CC http://www.flickr.com/photos/trishabrunner/2246254598/

Slide 67: Questions

Slide 68: Helene Blowers Michael Porter www.LibraryBytes.com www.libraryman.com hblowers@columbuslibrary.org michael.libraryman@gmail.com

Slide 69: email: michael.libraryman@gmail.com web: www.libraryman.com blog: www.libraryman.com/blog flickr: www.flickr.com/photos/libraryman/ del.icio.us: http://del.icio.us/libraryman MySpace: www.myspace.com/libraryman YouTube: www.youtube.com/libraryman Ning: http://library20.ning.com/profile/libraryman facebook: search for: Michael Porter library Second Life name: Libraryman Senior