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                    <span style="font-size:14px;">Innovative 2.0 Marketing Cil08 Short</span><br/>
                    From: <a href="http://www.slideshare.net/libraryman/">libraryman</a>, 5 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_346648"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/libraryman/innovative-20-marketing-cil08-short?type=powerpoint" title="Innovative 2.0 Marketing Cil08 Short">Innovative 2.0 Marketing Cil08 Short</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=innovative-20-marketing-cil08-short-1207859518393228-8&stripped_title=innovative-20-marketing-cil08-short" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=innovative-20-marketing-cil08-short-1207859518393228-8&stripped_title=innovative-20-marketing-cil08-short" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/libraryman/innovative-20-marketing-cil08-short?type=powerpoint" title="View Innovative 2.0 Marketing Cil08 Short on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/libraryman">libraryman</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/porter">porter</a>)</div></div><br /><br />
                    This presentation is a truncated version of the longer "Avatars to Advocacy" Preconference session Helen and I did at this conference.  We may be doing this at Internet Librarian in Monterey in October 2008.  Lots of exciting developments in this arena so it should even more useful (and surprising).<br /><br />
                    <a href="http://www.slideshare.net/libraryman/innovative-20-marketing-cil08-short">SlideShare Link</a>
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Innovative 2.0 Marketing Cil08 Short

From libraryman, 5 months ago

This presentation is a truncated version of the longer "Avatars to more

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Slide 1: Innovative Marketing Using 2.0 Tools Helene Blowers Michael Porter Digital Strategy Director Community Project Manager Columbus Metro Library WebJunction LibraryBytes.com libraryman.com http://www.flickr.com/photos/pinkbeltrage/97982661/

Slide 2:The Library Brand …

Slide 3:The Library Brand … CC Cindi Trainor http://www.flickr.com/photos/trucolorsfly/352573802/

Slide 4:The Library Brand … CC http://www.flickr.com/photos/beija-flor/237319319

Slide 5:Old Paradigm: Control the LOOK & FEEL of the Brand <

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