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Innovative Marketing
           Using 2.0 Tools




                                                      Helene Blowers              Michael Porter
                                                      Digital Strategy Director   Community Project Manager
                                                      Columbus Metro Library      WebJunction

                                                      LibraryBytes.com            libraryman.com


http://www.flickr.com/photos/pinkbeltrage/97982661/
The Library Brand …
The Library Brand …




                      CC Cindi Trainor http://www.flickr.com/photos/trucolorsfly/352573802/
The Library Brand …




                      CC http://www.flickr.com/photos/beija-flor/237319319
Innovative 2.0 Marketing Cil08 Short
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Innovative 2.0 Marketing Cil08 Short

  • 1. Innovative Marketing Using 2.0 Tools Helene Blowers Michael Porter Digital Strategy Director Community Project Manager Columbus Metro Library WebJunction LibraryBytes.com libraryman.com http://www.flickr.com/photos/pinkbeltrage/97982661/
  • 3. The Library Brand … CC Cindi Trainor http://www.flickr.com/photos/trucolorsfly/352573802/
  • 4. The Library Brand … CC http://www.flickr.com/photos/beija-flor/237319319