Thanks to powerful new web tools such as Twitter, Facebook, LinkedIn, Flickr, and YouTube, we have been able to build community and promote resources and services in revolutionary ways. And while we know that our institutions have become more relevant and effective using them, how do we prove it to administrators, coworkers, and community members? How do we find the data to demonstrate the value of these highly practical and innovative tools? And then how do we translate those numbers for the people that fund our programs? Speakers share their methodologies, results, challenges, and stories in working to demonstrate the value of these emerging technologies in marketing and creating community. Audience participation and contribution is highly encouraged, so bring your methods, stories, and challenges too!