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Scholarly Articles = Peer Review Articles are found in Journals = Serials = Periodicals = Magazines intended audience : general public. content : general information and entertainment. written by: staff writers, journalists, no peer review. advertising : heavy; geared towards consumers; glossy. intended audience : members of a specific industry, profession or organization. written by: professionals, staff writers. content : articles specific to particular industry trade or profession. No peer review. advertising : moderate; geared towards profession, job listings. intended audience : scholars, researchers, professionals. written by: scientists, scholars, researchers. content : original research; peer-reviewed , bibliographies . Articles often written in a specific format incorporating methodology, results, conclusions and footnoting. advertising : little or none. Popular Trade Scholarly/ Peer Reviewed