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The Tools of Web 2.0



Talk given for SLA's Click University Live

Talk given for SLA's Click University Live
January 24th 2007



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The Tools of Web 2.0 The Tools of Web 2.0 Presentation Transcript

  • Web 2.0 in Libraries: The Tools of Web 2.0 Meredith Farkas SLA Click University Live! January 24, 2007
  • Presenter
    • Meredith Farkas
      • Distance Learning Librarian at Norwich University (VT).
      • Author - Social Software in Libraries .
      • Columnist – “Technology in Practice” column in American Libraries .
      • Blogger - Information Wants to be Free and TechEssence .
      • Wiki manager - Library Success , ALA 2005 and 2006 , etc.
  • What we will explore
    • The Tools of Web 2.0
      • RSS
      • Wikis
      • Social Bookmarking
      • Custom Search
      • Instant Messaging
    • How these are being used in libraries
    • Strategies for implementing Web 2.0 tools in libraries
  • RSS: The antidote to information overload
    • RSS is format for syndicating content on the Web.
    • Based on XML
    • Enables you to view content from different sites on a single page.
    • Many Web sites have RSS feeds these days if they have information that is updated regularly (examples: CNN , NY Times , Burlington Free Press ).
  • RSS lacks information about how the file should be presented.
  • How Can You Read RSS Feeds?
    • Syndicated on a Website using JavaScript
    • Having new content sent to you via e-mail.
    • In an aggregator
      • Web site or desktop application used for displaying multiple RSS feeds (from 2 to 2,000 and more)
      • Most common way of using RSS
      • Most people have used an RSS aggregators and don't know it (Example: MyYahoo ! )
      • Popular Web-based aggregators
        • Bloglines
        • Rojo
        • Netvibes
  • RSS Aggregator: Bloglines
  • Subscribing to RSS Feeds: Getting Started
    • Choose an aggregator (Web-based or desktop)
    • Find RSS feeds for your favorite Web site (look for or )
    • Subscribe to those feeds in your aggregator
    • Start reading!
  • How are libraries using RSS?
  • Dynamically Updated Subject Guide
    • http://meredith.wolfwater.com/rssjs/irsg.html
      • This is just an example of what you can do with RSS feeds for pushing subject-specific content.
  • Other ways libraries are using RSS
    • Subject guides
    • Journal feeds
    • RSS feeds from the ILS
      • New books feeds
      • Search feeds
      • Feeds of checked-out books and holds
    • RSS feeds from databases
      • Search feeds
      • Subject bibliographies
  • Wikis: Collaboration Made Simple
    • Allows people to collaboratively develop a Web site without any tech-savvy (no HTML)
    • Like a content management system
    • Wiki = quick (in Hawaiian)
    • All community members can add to or edit the work of others
  • Why wiki?
    • Easy to use
      • Web-based
      • Simple syntax
    • Anyone can make changes
    • Free and open source options
    • Searchable and browse-able
  • Criticisms of Wikis
    • Disorganized
    • Too open
    • No control
    • Vandalism and spam
    • Wikis aren't for everyone. If control is a major issue with the site you're developing, then a wiki may not be right for your project.
  • Wikis in Practice
  • Wiki as Subject Guide
  • Wiki as Website/CMS
  • Wiki as Staff Intranet
  • Wiki as Knowledgebase
  • Other Uses of Wikis
    • Conference planning
    • Collaborative document editing
    • Technology Instruction Manuals
    • Meeting management
  • Starting Your Own Wiki
    • 1. Choose wiki software
      • Wiki Farms:Managed on a company’s server. Less control but easier to use.
        • PBWiki (pbwiki.com)
        • WetPaint (www.wetpaint.com).
      • Server software: You install it on your own server. More control and flexibility. More work involved in management.
        • MediaWiki (www.mediawiki.org)
        • PmWiki (twiki.org)
      • The WikiMatrix can help you choose the right software for your needs
  • Starting a Wiki (cont’d)
    • 2. Install software to prevent spam
    • 3. Seed the wiki with content
    • 4. Create documentation for wiki novices
    • 5. Start publicizing it!
  • Social Bookmarking: Making Sense of the Web
    • Web-based bookmarking system
    • Users create descriptive tags for items rather than putting them in folders
    • People can see your bookmarks and you can see theirs
    • Tags make Web sites more “re-findable”
    • You can search by tags to find interesting things other people bookmarked
  • Social bookmarking services
    • del.icio.us
    • furl
    • Connotea
    • CiteULike
  • Getting Started
    • Choose a social bookmarking service
    • Download a toolbar widget for quick bookmarking
    • When you are on a page you want to bookmark, click on the widget
    • Enter the tags you want to use to describe and submit bookmark
    • Browse other people’s tags to find cool stuff
  • Tagging a Website is Easy!
  • What you can do with social bookmarking
    • For the individual
      • Remembering interesting Web sites
      • Keeping track of research
      • Finding interesting Web resources in your subject by looking at other people’s tags.
  • Institutional bookmarking
  • Subject Bibliographies
  • Collaboratively-developed resource list
  • Custom Search
    • Why make your patrons search the whole Web?
      • Lots of irrelevant retrievals
      • Lots of garbage
    • You can create a search engine that only searches the sites you tell it to.
      • Only authoritative sites in a specific subject.
  • Google CSE
  • So easy to do!
    • Create an account with Google or Rollyo (or another “roll your own search” provider)
    • Create a list of URLs you want the search engine to search.
    • Embed the search on your site.
  • What is Instant Messaging?
    • Allows a user interact synchronously over the internet with anyone in the world
  • Why Instant Messaging (IM)?
    • Your patrons are probably using it
      • Pew Internet and American Life survey on Instant Messaging
        • more than 40% of adults in the U.S. (53 million adults) use IM regularly
        • 24% of adults use IM more than email
    • Your patrons may access the library remotely.
    • It's free!
    • Easy to learn how to use and get up and running
    • Lightweight product compared to commercial chat options
    • Lots of success stories (list of approximately 100 libraries using IM)
  • Setting up IM Reference
    • Register accounts
      • You can use one popular service like AIM or multiple ( MSN , Yahoo , AIM, GTalk , etc.)
    • Choose software (it's free)
      • Popular options: GAIM , Trillian , Meebo (hint: Meebo is Web-based so no download needed)
    • Determine hours of service
    • Develop policies
    • Train staff
    • Market service to patrons
  • You can even embed a chat interface on your Website!
    • This way, patrons don’t even need an account with an IM service to chat.
  • Strategies for Implementing 2.0 Tools
    • Avoid technolust (technology should fill a need).
    • How will this improve library services? Will patrons use it (you may need to do surveys)?
    • Involve staff at all levels in tech planning.
    • Involve IT in tech planning.
    • Play with technology! Kick the tires!
  • Strategies (cont’d)
    • Consider the maintenance burden and sustainability of any technology.
    • Do you need a policy?
    • In marketing, focus on the functionality, not the tool.
    • Offer trainings for staff and patrons.
  • Any Questions? Meredith Farkas [email_address] http://meredith.wolfwater.com/wordpress/