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The eBook Horizon
 

The eBook Horizon

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    The eBook Horizon The eBook Horizon Presentation Transcript

    • THE EBOOK HORIZON MEREDITH FARKAS http://www.flickr.com/photos/epw/4857693316/
    • SHIFTING MARKETS AND DEMOGRAPHICS
      • eBook sales tripled between 2009 and 2010
      • Account for between 18 and 22% of the larger publishing firms’ revenue.
      • eBook sales Q3 of 2010: $119.7 million
        • Q3 of 2008: $13.9 million
      • eBook reader ownership: 6% November 2010, 12% in May 2011.
      • Amazon.com is selling more eBooks than print
    • SHIFTING MARKETS AND DEMOGRAPHICS
      • Who is selling eBooks to the public?
        • Amazon – had 90% of marketshare in 2010, but it’s dropping rapidly
        • Barnes & Noble – 25% of marketshare by 2011
        • Apple – marketshare growing rapidly with growth of iPad sales
        • Google eBookstore
        • Lots of individual publishers
    • WHAT DO PEOPLE READ EBOOKS ON?
    • EBOOK READERS AND TABLETS
      • eInk vs. color tablets
      • Kindle currently has 67% of eReader marketshare. Nook has 22%
      • Kindle sales are decreasing while iPad sales are increasing exponentially
      • Google will be coming out with an eReader soon
    • WHO USES EBOOK READERS?
      • eReader owners
        • Over 35
        • Affluent
        • Well-educated
        • Heavy Internet users
      • Tablet users tend to be younger, but only 65% of tablet users use the eBook reader functionality on their iPad.
    • UC LIBRARIES ACADEMIC EBOOK USE SURVEY
      • 58% of respondents have used eBooks
      • 49% prefer print books, 34% prefer eBooks
      • Who prefers electronic?
        • 49% of postdoc researchers vs. 27% of undergrads
        • Only 34% in social sciences and 17% in arts and humanities
      • 2/3 of undergrads want access to the print version even if they have the electronic version of a book
    • E-TEXTBOOKS
      • Market is still sluggish
      • Lots of publishers selling eTextbooks with major DRM
      • Textbook rental market growing
        • Amazon Kindle Textbook Rentals
        • Chegg and Ingram
    • DIGITIZATION AND OPEN ACCESS
    • DIGITIZATION AND OPEN ACCESS
    • EBOOKS FOR LIBRARIES
      • eBooks have been provided by libraries since the late 1990s.
      • eBook usage in libraries has skyrocketed over past year
        • 600% growth in circulation of Overdrive eBooks in most Overdrive libraries.
        • Majority (63%) of library eBooks come from big aggregators
    • STILL EBOOKS FOR LIBRARIES ARE DIFFERENT
    •  
    •  
    • WHY WE’RE DIFFERENT
      • Lack of good marketing and visibility
      • Usually can’t easily download to device because of DRM and format issues
      • Often can’t get what one wants on demand
      • Some publishers don’t want to have their books circulated electronically via libraries
      • Publishers still figuring out how to be profitable in a digital marketplace.
    • THE BIG PLAYERS
    • THE BIG PLAYERS
    • THE BIG PLAYERS
    • THE BIG PLAYERS
    • NEW KIDS ON THE BLOCK
    • NEW KIDS ON THE BLOCK
    • NEW KIDS ON THE BLOCK
    • EBOOK LICENSING MODELS
      • The big deal vs. a la carte vs. patron-driven
      • Perpetual access vs. short-term loans vs. purchase
      • Unlimited use vs. one user at a time vs. non-linear lending
    • BIG CONCERNS ABOUT EBOOKS IN LIBRARIES
    • ILL?
    • TOO MANY PLATFORMS
    • FINDABILITY AND BROWSEABILITY http://www.flickr.com/photos/candiedwomanire/1651870/
    • ACCESSIBILITY http://www.flickr.com/photos/codepo8/3445922712/
    • DRM http://www.flickr.com/photos/fullaperture/430114523/
    • OWNERSHIP VS. LEASING http://www.flickr.com/photos/42dreams/17101073/
    • GROUPS WORKING ON THIS STUFF
      • EQUACC http://www.equacc.ala.org/
      • Digital Public Library of America http://cyber.law.harvard.edu/research/dpla
      • Library Renewal http://libraryrenewal.org/
      • International Coalition of Library Consortia http://www.library.yale.edu/consortia/
      • Gluejar http://www.gluejar.com/
    • BLOGS TO KEEP UP WITH
      • Sue Polanka – No Shelf Required http://www.libraries.wright.edu/noshelfrequired/
      • Eric Hellman – Go to Hellman http://go-to-hellman.blogspot.com/
      • Library Renewal Blog http://libraryrenewal.org/blog/
      • Tom Peters – ALA TechSource http://www.alatechsource.org/blogger/6
      • Teleread http://www.teleread.com/
      • The Digital Reader http://www.the-digital-reader.com/
      • Questions?
      • Find me at
      • meredith.wolfwater.com/wordpress
      • mgfarkas (at) gmail.com
      • flickr, twitter: librarianmer
      • facebook: meredithfarkas
      Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/