THE EBOOK HORIZON MEREDITH FARKAS http://www.flickr.com/photos/epw/4857693316/
SHIFTING MARKETS AND DEMOGRAPHICS <ul><li>eBook sales tripled between 2009 and 2010  </li></ul><ul><li>Account for between...
SHIFTING MARKETS AND DEMOGRAPHICS <ul><li>Who is selling eBooks to the public? </li></ul><ul><ul><li>Amazon – had 90% of m...
WHAT DO PEOPLE READ EBOOKS ON?
EBOOK READERS AND TABLETS <ul><li>eInk vs. color tablets </li></ul><ul><li>Kindle currently has 67% of eReader marketshare...
WHO USES EBOOK READERS? <ul><li>eReader owners </li></ul><ul><ul><li>Over 35 </li></ul></ul><ul><ul><li>Affluent </li></ul...
UC LIBRARIES ACADEMIC EBOOK USE SURVEY <ul><li>58% of respondents have used eBooks </li></ul><ul><li>49% prefer print book...
E-TEXTBOOKS <ul><li>Market is still sluggish </li></ul><ul><li>Lots of publishers selling eTextbooks with major DRM </li><...
DIGITIZATION AND OPEN ACCESS
DIGITIZATION AND OPEN ACCESS
EBOOKS FOR LIBRARIES <ul><li>eBooks have been provided by libraries since the late 1990s. </li></ul><ul><li>eBook usage in...
STILL EBOOKS FOR LIBRARIES ARE DIFFERENT
 
 
WHY WE’RE DIFFERENT <ul><li>Lack of good marketing and visibility </li></ul><ul><li>Usually can’t easily download to devic...
THE BIG PLAYERS
THE BIG PLAYERS
THE BIG PLAYERS
THE BIG PLAYERS
NEW KIDS ON THE BLOCK
NEW KIDS ON THE BLOCK
NEW KIDS ON THE BLOCK
EBOOK LICENSING MODELS <ul><li>The big deal vs. a la carte vs. patron-driven </li></ul><ul><li>Perpetual access vs. short-...
BIG CONCERNS ABOUT EBOOKS IN LIBRARIES
ILL?
TOO MANY PLATFORMS
FINDABILITY AND BROWSEABILITY http://www.flickr.com/photos/candiedwomanire/1651870/
ACCESSIBILITY http://www.flickr.com/photos/codepo8/3445922712/
DRM http://www.flickr.com/photos/fullaperture/430114523/
OWNERSHIP VS. LEASING http://www.flickr.com/photos/42dreams/17101073/
GROUPS WORKING ON THIS STUFF <ul><li>EQUACC  http://www.equacc.ala.org/   </li></ul><ul><li>Digital Public Library of Amer...
BLOGS TO KEEP UP WITH <ul><li>Sue Polanka – No Shelf Required  http://www.libraries.wright.edu/noshelfrequired/   </li></u...
<ul><li>Questions? </li></ul><ul><li>Find me at </li></ul><ul><li>meredith.wolfwater.com/wordpress </li></ul><ul><li>mgfar...
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The eBook Horizon

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The eBook Horizon

  1. 1. THE EBOOK HORIZON MEREDITH FARKAS http://www.flickr.com/photos/epw/4857693316/
  2. 2. SHIFTING MARKETS AND DEMOGRAPHICS <ul><li>eBook sales tripled between 2009 and 2010 </li></ul><ul><li>Account for between 18 and 22% of the larger publishing firms’ revenue. </li></ul><ul><li>eBook sales Q3 of 2010: $119.7 million </li></ul><ul><ul><li>Q3 of 2008: $13.9 million </li></ul></ul><ul><li>eBook reader ownership: 6% November 2010, 12% in May 2011. </li></ul><ul><li>Amazon.com is selling more eBooks than print </li></ul>
  3. 3. SHIFTING MARKETS AND DEMOGRAPHICS <ul><li>Who is selling eBooks to the public? </li></ul><ul><ul><li>Amazon – had 90% of marketshare in 2010, but it’s dropping rapidly </li></ul></ul><ul><ul><li>Barnes & Noble – 25% of marketshare by 2011 </li></ul></ul><ul><ul><li>Apple – marketshare growing rapidly with growth of iPad sales </li></ul></ul><ul><ul><li>Google eBookstore </li></ul></ul><ul><ul><li>Lots of individual publishers </li></ul></ul>
  4. 4. WHAT DO PEOPLE READ EBOOKS ON?
  5. 5. EBOOK READERS AND TABLETS <ul><li>eInk vs. color tablets </li></ul><ul><li>Kindle currently has 67% of eReader marketshare. Nook has 22% </li></ul><ul><li>Kindle sales are decreasing while iPad sales are increasing exponentially </li></ul><ul><li>Google will be coming out with an eReader soon </li></ul>
  6. 6. WHO USES EBOOK READERS? <ul><li>eReader owners </li></ul><ul><ul><li>Over 35 </li></ul></ul><ul><ul><li>Affluent </li></ul></ul><ul><ul><li>Well-educated </li></ul></ul><ul><ul><li>Heavy Internet users </li></ul></ul><ul><li>Tablet users tend to be younger, but only 65% of tablet users use the eBook reader functionality on their iPad. </li></ul>
  7. 7. UC LIBRARIES ACADEMIC EBOOK USE SURVEY <ul><li>58% of respondents have used eBooks </li></ul><ul><li>49% prefer print books, 34% prefer eBooks </li></ul><ul><li>Who prefers electronic? </li></ul><ul><ul><li>49% of postdoc researchers vs. 27% of undergrads </li></ul></ul><ul><ul><li>Only 34% in social sciences and 17% in arts and humanities </li></ul></ul><ul><li>2/3 of undergrads want access to the print version even if they have the electronic version of a book </li></ul>
  8. 8. E-TEXTBOOKS <ul><li>Market is still sluggish </li></ul><ul><li>Lots of publishers selling eTextbooks with major DRM </li></ul><ul><li>Textbook rental market growing </li></ul><ul><ul><li>Amazon Kindle Textbook Rentals </li></ul></ul><ul><ul><li>Chegg and Ingram </li></ul></ul>
  9. 9. DIGITIZATION AND OPEN ACCESS
  10. 10. DIGITIZATION AND OPEN ACCESS
  11. 11. EBOOKS FOR LIBRARIES <ul><li>eBooks have been provided by libraries since the late 1990s. </li></ul><ul><li>eBook usage in libraries has skyrocketed over past year </li></ul><ul><ul><li>600% growth in circulation of Overdrive eBooks in most Overdrive libraries. </li></ul></ul><ul><ul><li>Majority (63%) of library eBooks come from big aggregators </li></ul></ul>
  12. 12. STILL EBOOKS FOR LIBRARIES ARE DIFFERENT
  13. 15. WHY WE’RE DIFFERENT <ul><li>Lack of good marketing and visibility </li></ul><ul><li>Usually can’t easily download to device because of DRM and format issues </li></ul><ul><li>Often can’t get what one wants on demand </li></ul><ul><li>Some publishers don’t want to have their books circulated electronically via libraries </li></ul><ul><li>Publishers still figuring out how to be profitable in a digital marketplace. </li></ul>
  14. 16. THE BIG PLAYERS
  15. 17. THE BIG PLAYERS
  16. 18. THE BIG PLAYERS
  17. 19. THE BIG PLAYERS
  18. 20. NEW KIDS ON THE BLOCK
  19. 21. NEW KIDS ON THE BLOCK
  20. 22. NEW KIDS ON THE BLOCK
  21. 23. EBOOK LICENSING MODELS <ul><li>The big deal vs. a la carte vs. patron-driven </li></ul><ul><li>Perpetual access vs. short-term loans vs. purchase </li></ul><ul><li>Unlimited use vs. one user at a time vs. non-linear lending </li></ul>
  22. 24. BIG CONCERNS ABOUT EBOOKS IN LIBRARIES
  23. 25. ILL?
  24. 26. TOO MANY PLATFORMS
  25. 27. FINDABILITY AND BROWSEABILITY http://www.flickr.com/photos/candiedwomanire/1651870/
  26. 28. ACCESSIBILITY http://www.flickr.com/photos/codepo8/3445922712/
  27. 29. DRM http://www.flickr.com/photos/fullaperture/430114523/
  28. 30. OWNERSHIP VS. LEASING http://www.flickr.com/photos/42dreams/17101073/
  29. 31. GROUPS WORKING ON THIS STUFF <ul><li>EQUACC http://www.equacc.ala.org/ </li></ul><ul><li>Digital Public Library of America http://cyber.law.harvard.edu/research/dpla </li></ul><ul><li>Library Renewal http://libraryrenewal.org/ </li></ul><ul><li>International Coalition of Library Consortia http://www.library.yale.edu/consortia/ </li></ul><ul><li>Gluejar http://www.gluejar.com/ </li></ul>
  30. 32. BLOGS TO KEEP UP WITH <ul><li>Sue Polanka – No Shelf Required http://www.libraries.wright.edu/noshelfrequired/ </li></ul><ul><li>Eric Hellman – Go to Hellman http://go-to-hellman.blogspot.com/ </li></ul><ul><li>Library Renewal Blog http://libraryrenewal.org/blog/ </li></ul><ul><li>Tom Peters – ALA TechSource http://www.alatechsource.org/blogger/6 </li></ul><ul><li>Teleread http://www.teleread.com/ </li></ul><ul><li>The Digital Reader http://www.the-digital-reader.com/ </li></ul>
  31. 33. <ul><li>Questions? </li></ul><ul><li>Find me at </li></ul><ul><li>meredith.wolfwater.com/wordpress </li></ul><ul><li>mgfarkas (at) gmail.com </li></ul><ul><li>flickr, twitter: librarianmer </li></ul><ul><li>facebook: meredithfarkas </li></ul>Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/

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