The eBook Horizon

THE EBOOK HORIZON MEREDITH FARKAS http://www.flickr.com/photos/epw/4857693316/

SHIFTING MARKETS AND DEMOGRAPHICS
eBook sales tripled between 2009 and 2010
Account for between 18 and 22% of the larger publishing firms’ revenue.
eBook sales Q3 of 2010: $119.7 million
Q3 of 2008: $13.9 million
eBook reader ownership: 6% November 2010, 12% in May 2011.
Amazon.com is selling more eBooks than print

SHIFTING MARKETS AND DEMOGRAPHICS
Who is selling eBooks to the public?
Amazon – had 90% of marketshare in 2010, but it’s dropping rapidly
Barnes & Noble – 25% of marketshare by 2011
Apple – marketshare growing rapidly with growth of iPad sales
Google eBookstore
Lots of individual publishers

WHAT DO PEOPLE READ EBOOKS ON?

EBOOK READERS AND TABLETS
eInk vs. color tablets
Kindle currently has 67% of eReader marketshare. Nook has 22%
Kindle sales are decreasing while iPad sales are increasing exponentially
Google will be coming out with an eReader soon

WHO USES EBOOK READERS?
eReader owners
Over 35
Affluent
Well-educated
Heavy Internet users
Tablet users tend to be younger, but only 65% of tablet users use the eBook reader functionality on their iPad.

UC LIBRARIES ACADEMIC EBOOK USE SURVEY
58% of respondents have used eBooks
49% prefer print books, 34% prefer eBooks
Who prefers electronic?
49% of postdoc researchers vs. 27% of undergrads
Only 34% in social sciences and 17% in arts and humanities
2/3 of undergrads want access to the print version even if they have the electronic version of a book

E-TEXTBOOKS
Market is still sluggish
Lots of publishers selling eTextbooks with major DRM
Textbook rental market growing
Amazon Kindle Textbook Rentals
Chegg and Ingram

DIGITIZATION AND OPEN ACCESS

EBOOKS FOR LIBRARIES
eBooks have been provided by libraries since the late 1990s.
eBook usage in libraries has skyrocketed over past year
600% growth in circulation of Overdrive eBooks in most Overdrive libraries.
Majority (63%) of library eBooks come from big aggregators

STILL EBOOKS FOR LIBRARIES ARE DIFFERENT

WHY WE’RE DIFFERENT
Lack of good marketing and visibility
Usually can’t easily download to device because of DRM and format issues
Often can’t get what one wants on demand
Some publishers don’t want to have their books circulated electronically via libraries
Publishers still figuring out how to be profitable in a digital marketplace.

THE BIG PLAYERS

NEW KIDS ON THE BLOCK

EBOOK LICENSING MODELS
The big deal vs. a la carte vs. patron-driven
Perpetual access vs. short-term loans vs. purchase
Unlimited use vs. one user at a time vs. non-linear lending

BIG CONCERNS ABOUT EBOOKS IN LIBRARIES

TOO MANY PLATFORMS

FINDABILITY AND BROWSEABILITY http://www.flickr.com/photos/candiedwomanire/1651870/

ACCESSIBILITY http://www.flickr.com/photos/codepo8/3445922712/

DRM http://www.flickr.com/photos/fullaperture/430114523/

OWNERSHIP VS. LEASING http://www.flickr.com/photos/42dreams/17101073/

GROUPS WORKING ON THIS STUFF
EQUACC http://www.equacc.ala.org/
Digital Public Library of America http://cyber.law.harvard.edu/research/dpla
Library Renewal http://libraryrenewal.org/
International Coalition of Library Consortia http://www.library.yale.edu/consortia/
Gluejar http://www.gluejar.com/

BLOGS TO KEEP UP WITH
Sue Polanka – No Shelf Required http://www.libraries.wright.edu/noshelfrequired/
Eric Hellman – Go to Hellman http://go-to-hellman.blogspot.com/
Library Renewal Blog http://libraryrenewal.org/blog/
Tom Peters – ALA TechSource http://www.alatechsource.org/blogger/6
Teleread http://www.teleread.com/
The Digital Reader http://www.the-digital-reader.com/

Questions?
Find me at
meredith.wolfwater.com/wordpress
mgfarkas (at) gmail.com
flickr, twitter: librarianmer
facebook: meredithfarkas
Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/

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The eBook Horizon

by Meredith Farkas

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