QR Codes Rock the Library on Your Phone

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  • 1. QR CODES ROCK THE LIBRARY ON YOUR PHONE http://www.flickr.com/photos/clevercupcakes/4397152402/ MEREDITH FARKAS
  • 2. 2D Barcodes•QR (Quick Response) codes – most common.•Scan to access information or take action •Pull up text content •Dial a phone number or send a txt •Pull up a web page •Pulls up images or video •Pulls up a poll or survey•Need a QR code reader.
  • 3. Demo slide
  • 4. QR Codes•Very big in Japan, growing in use in Europe. Not as big inU.S. yet.•In U.S. mainly see on products, museums, real estate ads. http://www.flickr.com/photos/smellit/4591783567/
  • 5. http://www.flickr.com/photos/49015875@N00/5416850586/
  • 6. http://www.flickr.com/photos/markcph /4427533643/
  • 7. http://www.flickr.com/photos/qriouscode/5111237485/
  • 8. http://www.flickr.com/photos/zone41/6065475126/
  • 9. http://www.flickr.com/photos/ericrice/4564201533/
  • 10. http://www.flickr.com/photos/sc ott_blake/5036227559/http://www.flickr.com/photos/peque/6164470489/
  • 11. QR code generators and readers•Generators •Kaywa •QR Stuff •i-nigma
  • 12. •Readers (multiplatform) •Kaywa •Quickmark •i-nigma •Beetagg
  • 13. http://www.flickr.com/photos/themaninblue/4128038810/
  • 14. Demo slide
  • 15. APPLICATIONS OF QRCODES IN LIBRARIES
  • 16. CONNECTING PHYSICAL TO DIGITAL
  • 17. http://www.flickr.com/photos/aculibrary/6040050482/
  • 18. http://www.flickr.com/photos/25095603@N07/5021688103/
  • 19. http://www.flickr.com/photos/hahttp://www.flickr.com/photos/ac lfhollowhills/4504965499/ ulibrary/5580368222/
  • 20. http://www.flickr.com/photos/25095603@N07/5023713525/
  • 21. READERS’ ADVISORY
  • 22. http://www.flickr.com/photos/woodstockpubliclibrary/60801739 26/
  • 23. http://www.flickr.com/photos/aculibrary/3856657851/
  • 24. http://www.flickr.com/photos/seeleyg/6050877816/
  • 25. http://www.flickr.com/photos/25095603@N07/5023573865/
  • 26. http://farm6.static.flickr.com/5148/5643055809_79a41e6c69.jp g
  • 27. PROVIDING MORE INFO
  • 28. http://www.flickr.com/photos/ha lfhollowhills/4504965499/
  • 29. http://www.flickr.com/photos/halfhollowhills/4504965499/
  • 30. http://www.flickr.com/photos/aculibrary/5580368074/
  • 31. http://www.flickr.com/photos/ha lfhollowhills/4504965499/ http://www.flickr.com/photos/aculibrary/5580368222/
  • 32. CONNECT COMPUTER INFO TO A MOBILE DEVICE
  • 33. QR CODES IN REFERENCE AND INSTRUCTION
  • 34. http://www.flickr.com/photos/aculibrary/6039500113/
  • 35. http://www.flickr.com/photos/seeleyg/5033637199/
  • 36. http://www.flickr.com/photos/syracuselearningcommons/54723 67312/
  • 37. http://www.flickr.com/photos/syracuselearningcommons/51237 22925/
  • 38. http://librarycloud.blogspot.com/2010/07/literature-rack-qr- codes.html
  • 39. MOBILE MARKETING
  • 40. For more on Tesco’s virtual subway store, seehttp://www.youtube.com/watch?v=nJVoYsBym 88
  • 41. For more on Tesco’s virtual subway store, seehttp://www.youtube.com/watch?v=nJVoYsBym 88
  • 42. http://www.flickr.com/photos/se eleyg/5034258836/i
  • 43. QR CODES
  • 44. http://www.flickr.com/photos/seeleyg/5034258836/i
  • 45. http://www.flickr.com/photos/syracuselearningc ommons/5124326720/
  • 46. QR CODES
  • 47. TIPS• Your QR code should send the user to mobile- optimized content• Offer incentives (contest, bonus content, etc.) to increase adoption.• Provide instruction and recommend readers• Don’t use proprietary barcode generators that require a specific reader• Make sure the QR code actually works before printing it• If you use color, make sure there is sufficient contrast
  • 48. Questions? Find me atmeredith.wolfwater.com/wordpress mgfarkas (at) gmail.com flickr, twitter: librarianmer facebook: meredithfarkas http://www.flickr.com/photos/trucolorsfly/2401196653/ Slides and links at http://meredithfarkas.wetpaint.com