Life After 2.0

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Presentation for ALA Annual

Presentation for ALA Annual

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  • 1. More the exception than the rule
  • 2. Why 2.0 Services Fail
  • 3. Window Dressing We really need to do these Web 2.0 things all the other libraries are doing
  • 4. “____are SO COOL! We should have one at our library!”
  • 5. The Lone Ranger I think our library really needs a blog to be relevant to our patrons. Don’t worry, I’ll handle everything!
  • 6. We Know our Users… Better Than They Know Themselves
  • 7. Going Where our Users are Without Being Useful
  • 8. Web 2.0 Tech is Free… as in Kittens
  • 9. You never call, you never write…
  • 10. Tips for Building a Successful 2.0 Service
  • 11. • Get to know your population’s needs/wants and the technologies they use • Build things that meet a demonstrated need rather than what you think is cool • Give staff time to work on 2.0 projects • Plan for/market 2.0 projects the same way you would any other service/technology • Make sure 2.0 projects are in-line with library’s mission/goals • Continually assess the impact of your 2.0 services and change or stop doing what isn’t working
  • 12. Assessing Web 2.0 Depends on your initial goals • Web statistics • Number of visitors (and their behavior), subscribers, members/users/fans, comments, tags, ratings, etc. • Surveys and Focus Groups • Satisfaction, utility, relevance, usability • What information/services do they want/need from the library • What technologies do your patrons use? (good for future planning)
  • 13. Thanks! mgfarkas@gmail.com AIM: librarianmer Links and presentation at http://meredithfarkas.wetpaint.com
  • 14. Photo Credits • Gips http://www.flickr.com/photos/ciotka/136357642/ by clotka • Digitage Web 2.0 http://flickr.com/photos/oceanflynn/315385916/ by ocean.flynn • Long Range Plan Discussion http://flickr.com/photos/maubrowncow/2763362494/ by Nebraska Library Commission • Toolbox full http://www.flickr.com/photos/zakh/337938459/ by Austin ampersand Zak • TBLC Annual Meeting http://flickr.com/photos/sylvar/287940515/ by Sylvar • Slide from “If You Build It, Will They Care?” http://www.slideshare.net/charbooth/if-you-build-it-will-they-care-1159058 By Char Booth and Chris Guder. • Chemistry library on Facebook http://www.flickr.com/photos/libraryriot/2855148330/ by library riot • UB Library on Facebook http://www.flickr.com/photos/inju/2949690631/ by inju • Sprout attacks a kleenex box http://www.flickr.com/photos/asimpledarksquid/1187308493/ by Squid! • sunny day http://flickr.com/photos/iamthebestartist/2226165685/ by jessamyn