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Driving the Technology
   Bus with Social Software



Meredith Farkas
Norwich University
                       cc license: Wendt Library
Web 1.0: Democratized
Access to Information
Web 2.0: Democratized Participation
What is social software?
What is social software?
My definition: To be defined as social software, a
tool must meet at least two of the following
conditions:
What is social software?
My definition: To be defined as social software, a
tool must meet at least two of the following
conditions:

1. It allows people to communicate, collaborate and
build community online
What is social software?
My definition: To be defined as social software, a
tool must meet at least two of the following
conditions:

1. It allows people to communicate, collaborate and
build community online
2. It can be syndicated, shared, reused or remixed,
or it facilitates syndication
What is social software?
My definition: To be defined as social software, a
tool must meet at least two of the following
conditions:

1. It allows people to communicate, collaborate and
build community online
2. It can be syndicated, shared, reused or remixed,
or it facilitates syndication
3. It allows people to easily learn from and capitalize
on the behavior or knowledge of others
Characteristics of Social
       Software
Easy Content Creation
     and Sharing
Online Collaboration
Conversations: Distributed
Conversations: Real Time
Capitalizing on the
Wisdom of Crowds
Capitalizing on the
Wisdom of Crowds
Transparency
Transparency
Personalization
Personalization
Portability
What Can Social
Software do for
   Libraries?
Disseminate Information
Disseminate Information
Disseminate Information
Disseminate Information
Disseminate Information
Disseminate Information
Get Feedback! Start a
   Conversation!
Get Feedback! Start a
   Conversation!
Get Feedback! Start a
   Conversation!
Get Feedback! Start a
   Conversation!
Get Feedback! Start a
   Conversation!
Give the Library a
  Human Face!
Give the Library a
  Human Face!
Provide Services to
  Remote Users
Provide Services to
  Remote Users
Provide Services to
  Remote Users
Provide Services Where
    our Users Are
Provide Services Where
    our Users Are
Provide Services Where
    our Users Are
Provide Services Where
    our Users Are
Provide Services Where
    our Users Are
Provide Services Using
  Tools Patrons Use
Provide Services Using
  Tools Patrons Use
Capitalize on the Collective
 Intelligence of Colleagues
          and Users
Capitalize on the Collective
 Intelligence of Colleagues
          and Users
Capitalize on the Collective
 Intelligence of Colleagues
          and Users
Capitalize on the Collective
 Intelligence of Colleagues
          and Users
Capitalize on the Collective
 Intelligence of Colleagues
          and Users
Capitalize on the Collective
 Intelligence of Colleagues
          and Users
Strategies for
Implementing Social
     Software
Avoid Technolust
Will it improve library
services? Will patrons use it?
Involve Staff at all Levels
       in Planning
Involve IT in Planning
Play with Technology!
    Kick the Tires!
Trust your patrons.
 Learn from them.
Consider Maintenance
  and Sustainability
Do you Need a Policy?
In Marketing Focus on
   the Functionality
Where to Learn More
Where to Learn More
Where to Learn More
Questions? Just Ask!
      mgfarkas@gmail.com
       AIM: librarianmer

     Links and presentation at
http://meredithfarkas.wetpaint.com

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