DEVELOPING INNOVATIVE MOBILE SERVICES THROUGH YOUR LIBRARY  MEREDITH FARKAS http://www.flickr.com/photos/williambrawley/43...
QUESTIONS TO ASK BEFORE DOING ANYTHING <ul><ul><li>How many of my patrons access the Web via a mobile device? </li></ul></...
MOBILE LIBRARY CONTENT
LIBRARY WEBSITE <ul><ul><li>Questions to Ask </li></ul></ul><ul><ul><ul><li>Do you create a separate mobile version of you...
DESIGN TIPS <ul><ul><ul><li>Break info down into tasks  </li></ul></ul></ul><ul><ul><ul><li>Put most-used content at top <...
WHAT TO INCLUDE ON MOBILE WEBSITES <ul><ul><li>Depends on library (look at your usage stats!) </li></ul></ul><ul><ul><ul><...
GREAT MOBILE LIBRARY WEBSITES
GREAT MOBILE LIBRARY WEBSITES
GREAT MOBILE LIBRARY WEBSITES
GREAT MOBILE LIBRARY WEBSITES
GREAT MOBILE LIBRARY WEBSITES
SERVICES TO MOBIFY YOUR SITE <ul><ul><ul><li>Creates device-specific or universal mobile versions of your library website ...
EMULATORS/SIMULATORS <ul><ul><ul><li>Allows you to view your page in various mobile browsers </li></ul></ul></ul><ul><ul><...
LIBRARY APPS <ul><ul><li>Users can install and easily access specific functions of the website without relying on the Web ...
EXAMPLES OF LIBRARY APPS
EXAMPLES OF LIBRARY APPS
EXAMPLES OF LIBRARY APPS
 
MOBILE CATALOG SEARCH <ul><ul><li>WorldCat Local (Boopsie) </li></ul></ul><ul><ul><li>SirsiDynix (BookMyne) </li></ul></ul...
LICENSED CONTENT <ul><ul><li>EBSCOhost (mobile app and mobile web interface) </li></ul></ul><ul><ul><li>Hoover’s Mobile  <...
ANY QUESTIONS?
SPECIAL COLLECTIONS MATERIALS: WOLFWALK
SPECIAL COLLECTIONS MATERIALS: DUKE MOBILE DIGITAL COLLECTIONS
SPECIAL COLLECTIONS MATERIALS: FLICKR
LOCATION-AWARE TOOLS <ul><ul><li>Smart Library (Oulu University, Finland) </li></ul></ul><ul><ul><ul><li>Map-based tool th...
QR CODES <ul><ul><li>Provide additional information on physical resources </li></ul></ul><ul><ul><ul><li>Historical object...
 
AUGMENTED REALITY AND RFID <ul><ul><li>Shows you what subjects are contained on a shelf. </li></ul></ul><ul><ul><li>Shelf-...
TXT A CALL NUMBER
SEND A CALL NUMBER
RSS SMS ALERTS <ul><ul><li>RSS feeds can be converted into SMS messages (txt message alerts) </li></ul></ul><ul><ul><ul><l...
MOBILE REFERENCE AND INSTRUCTION
SMS REFERENCE <ul><ul><ul><li>Point-of-need </li></ul></ul></ul><ul><ul><ul><li>Messages need to be short (150 characters ...
 
 
 
 
 
 
ROVING REFERENCE
RESEARCH TIPS VIA SMS
SCREENCASTS <ul><ul><ul><li>Movie taken of your desktop </li></ul></ul></ul><ul><ul><ul><li>Good for demonstrating library...
PODCASTS <ul><ul><ul><li>MP3 + RSS </li></ul></ul></ul><ul><ul><ul><li>Uses </li></ul></ul></ul><ul><ul><ul><ul><li>Resear...
LIBRARY TOURS UIUC Undergraduate Library Tour (iphone app)
LIBRARY TOURS
INSTRUCTIONAL VIDEOS <ul><ul><ul><ul><li>Library orientation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>How-to’s </li></...
MOBILE DEVICE AS PERSONAL RESPONSE SYSTEM
QR CODES
 
 
 
 
OTHER USES FOR QR CODES <ul><ul><ul><ul><li>Send a txt to a reference librarian </li></ul></ul></ul></ul><ul><ul><ul><ul><...
ANY QUESTIONS?
MOBILE MARKETING
TWITTER
LIBRARY ANNOUNCEMENTS, NEWS, EVENTS
PROMOTE/RECOMMEND MATERIALS
SHARE RELEVANT LOCAL INFO
INFO FOR SPECIFIC POPULATIONS
INTERACT WITH PATRONS
INTERNAL STAFF INFO
LIBRARIANS ON TWITTER <ul><ul><li>Twitter is a great professional development and networking tool </li></ul></ul><ul><ul><...
GETTING A FOLLOWING
QR CODES
QR CODES
QR CODES
 
FOURSQUARE <ul><ul><li>Add an entry for your library </li></ul></ul><ul><ul><ul><li>Tips </li></ul></ul></ul><ul><ul><ul><...
 
FOURSQUARE <ul><ul><li>Add an entry for your library </li></ul></ul><ul><ul><ul><li>Tips </li></ul></ul></ul><ul><ul><ul><...
FOURSQUARE METRICS
SMS NOTIFICATIONS <ul><ul><ul><li>Must be OPT-IN </li></ul></ul></ul><ul><ul><ul><ul><li>News </li></ul></ul></ul></ul><ul...
<ul><li>Questions? </li></ul><ul><li>Find me at </li></ul><ul><li>meredith.wolfwater.com/wordpress </li></ul><ul><li>mgfar...
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Delivering Innovative Mobile Services through Your Library - Part 2

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Part 2 of ALA TechSource webinar

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Delivering Innovative Mobile Services through Your Library - Part 2

  1. 1. DEVELOPING INNOVATIVE MOBILE SERVICES THROUGH YOUR LIBRARY MEREDITH FARKAS http://www.flickr.com/photos/williambrawley/4310319103/
  2. 2. QUESTIONS TO ASK BEFORE DOING ANYTHING <ul><ul><li>How many of my patrons access the Web via a mobile device? </li></ul></ul><ul><ul><li>What mobile technologies do my patrons use? </li></ul></ul><ul><ul><li>What social technologies do my patrons use? </li></ul></ul><ul><ul><li>Are any organizations my library is aligned with (municipality, University, etc.) looking to create mobile services? </li></ul></ul><ul><ul><li>What library services and collections might be most appropriate and possible to serve up via a mobile device? </li></ul></ul>
  3. 3. MOBILE LIBRARY CONTENT
  4. 4. LIBRARY WEBSITE <ul><ul><li>Questions to Ask </li></ul></ul><ul><ul><ul><li>Do you create a separate mobile version of your site or just serve up a different stylesheet based on the device? </li></ul></ul></ul><ul><ul><ul><li>Do you design for the most commonly-used smartphones or also design for feature phones? </li></ul></ul></ul><ul><ul><ul><li>Do you use a detection algorithm to redirect users to the mobile site or make them go to a separate URL? </li></ul></ul></ul>
  5. 5. DESIGN TIPS <ul><ul><ul><li>Break info down into tasks </li></ul></ul></ul><ul><ul><ul><li>Put most-used content at top </li></ul></ul></ul><ul><ul><ul><li>Minimize scrolling and clicks </li></ul></ul></ul><ul><ul><ul><li>Icons and text are better than either alone </li></ul></ul></ul><ul><ul><ul><li>Shorten text to minimal amount needed </li></ul></ul></ul><ul><ul><ul><li>Minimize need to type whenever possible </li></ul></ul></ul>
  6. 6. WHAT TO INCLUDE ON MOBILE WEBSITES <ul><ul><li>Depends on library (look at your usage stats!) </li></ul></ul><ul><ul><ul><li>Catalog search </li></ul></ul></ul><ul><ul><ul><li>Databases/federated search/discovery layer </li></ul></ul></ul><ul><ul><ul><li>Circ info (due dates, holds, etc.) </li></ul></ul></ul><ul><ul><ul><li>Room/computer reservations </li></ul></ul></ul><ul><ul><ul><li>Reference info/widgets/forms </li></ul></ul></ul><ul><ul><ul><li>Hours </li></ul></ul></ul><ul><ul><ul><li>Links to useful mobile content </li></ul></ul></ul>
  7. 7. GREAT MOBILE LIBRARY WEBSITES
  8. 8. GREAT MOBILE LIBRARY WEBSITES
  9. 9. GREAT MOBILE LIBRARY WEBSITES
  10. 10. GREAT MOBILE LIBRARY WEBSITES
  11. 11. GREAT MOBILE LIBRARY WEBSITES
  12. 12. SERVICES TO MOBIFY YOUR SITE <ul><ul><ul><li>Creates device-specific or universal mobile versions of your library website </li></ul></ul></ul><ul><ul><ul><ul><li>Mobile Site Generator </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Mobile Micro (Mosio) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Mobilizer from dotMobi </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Unity Mobile </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Usablenet Assistive </li></ul></ul></ul></ul>
  13. 13. EMULATORS/SIMULATORS <ul><ul><ul><li>Allows you to view your page in various mobile browsers </li></ul></ul></ul><ul><ul><ul><li>Some are web-based; others you must install on your computer </li></ul></ul></ul><ul><ul><ul><ul><li>See my wiki http://meredithfarkas.wetpaint.com for a list of emulators </li></ul></ul></ul></ul>
  14. 14. LIBRARY APPS <ul><ul><li>Users can install and easily access specific functions of the website without relying on the Web </li></ul></ul><ul><ul><li>For smart phones </li></ul></ul><ul><ul><li>Must be designed for the individual operating system (iOS, Android, etc.) </li></ul></ul>
  15. 15. EXAMPLES OF LIBRARY APPS
  16. 16. EXAMPLES OF LIBRARY APPS
  17. 17. EXAMPLES OF LIBRARY APPS
  18. 19. MOBILE CATALOG SEARCH <ul><ul><li>WorldCat Local (Boopsie) </li></ul></ul><ul><ul><li>SirsiDynix (BookMyne) </li></ul></ul><ul><ul><li>III (AirPac) </li></ul></ul><ul><ul><li>Polaris (MobilePac) </li></ul></ul><ul><ul><li>LibraryThing (Library Anywhere) </li></ul></ul><ul><ul><li>Serials Solutions (Summon) </li></ul></ul><ul><ul><li>Open source solution (MobileCat) </li></ul></ul><ul><ul><li>Build it yourself (plain-text translation) </li></ul></ul>
  19. 20. LICENSED CONTENT <ul><ul><li>EBSCOhost (mobile app and mobile web interface) </li></ul></ul><ul><ul><li>Hoover’s Mobile </li></ul></ul><ul><ul><li>IEEE XPlore </li></ul></ul><ul><ul><li>Lexis Nexis (Get Cases, Shepardize) </li></ul></ul><ul><ul><li>PubMed for handhelds </li></ul></ul><ul><ul><li>Refworks Mobile </li></ul></ul><ul><ul><li>Westlaw </li></ul></ul><ul><ul><li>EBL (EBook Library) </li></ul></ul><ul><ul><li>Overdrive </li></ul></ul><ul><ul><li>SAGE </li></ul></ul><ul><ul><li>Safari Books Online </li></ul></ul><ul><ul><li>and many more (growing by the day!) </li></ul></ul>
  20. 21. ANY QUESTIONS?
  21. 22. SPECIAL COLLECTIONS MATERIALS: WOLFWALK
  22. 23. SPECIAL COLLECTIONS MATERIALS: DUKE MOBILE DIGITAL COLLECTIONS
  23. 24. SPECIAL COLLECTIONS MATERIALS: FLICKR
  24. 25. LOCATION-AWARE TOOLS <ul><ul><li>Smart Library (Oulu University, Finland) </li></ul></ul><ul><ul><ul><li>Map-based tool that helps users find a specific bookshelf in the library </li></ul></ul></ul><ul><ul><li>Mobile Oxford Portal (UK) </li></ul></ul><ul><ul><ul><li>Can find the nearest copy of a particular book </li></ul></ul></ul><ul><ul><li>Durham (UK) Technology-Enhanced Campus </li></ul></ul><ul><ul><ul><li>Provides students with location-specific personalized information on-campus. </li></ul></ul></ul>
  25. 26. QR CODES <ul><ul><li>Provide additional information on physical resources </li></ul></ul><ul><ul><ul><li>Historical objects, buildings, etc. </li></ul></ul></ul><ul><ul><ul><li>Read-alikes of popular books (Contra Costa County Library) </li></ul></ul></ul><ul><ul><ul><li>QR codes in the stacks to take users to the mobile catalog (Columbus Metropolitan Library) </li></ul></ul></ul><ul><ul><ul><li>Pull up or bookmark a website with more info </li></ul></ul></ul>
  26. 28. AUGMENTED REALITY AND RFID <ul><ul><li>Shows you what subjects are contained on a shelf. </li></ul></ul><ul><ul><li>Shelf-reading (shows when books are out of order) </li></ul></ul><ul><ul><li>Overlaying historical images of a place on reality </li></ul></ul><ul><ul><li>Scanning over a device will pull up instructional content </li></ul></ul><ul><ul><li>Going up to a journal will pull up the e-version </li></ul></ul><ul><ul><li>Scanning over a book takes you to a page with descriptions and reviews </li></ul></ul>
  27. 29. TXT A CALL NUMBER
  28. 30. SEND A CALL NUMBER
  29. 31. RSS SMS ALERTS <ul><ul><li>RSS feeds can be converted into SMS messages (txt message alerts) </li></ul></ul><ul><ul><ul><li>Library news </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><ul><li>New books </li></ul></ul></ul>
  30. 32. MOBILE REFERENCE AND INSTRUCTION
  31. 33. SMS REFERENCE <ul><ul><ul><li>Point-of-need </li></ul></ul></ul><ul><ul><ul><li>Messages need to be short (150 characters or less) </li></ul></ul></ul><ul><ul><ul><li>Patrons may be charged for messages they send/receive </li></ul></ul></ul><ul><ul><ul><li>Only useful for really brief transactions </li></ul></ul></ul>
  32. 40. ROVING REFERENCE
  33. 41. RESEARCH TIPS VIA SMS
  34. 42. SCREENCASTS <ul><ul><ul><li>Movie taken of your desktop </li></ul></ul></ul><ul><ul><ul><li>Good for demonstrating library website, databases, etc. </li></ul></ul></ul><ul><ul><ul><li>Audio narration, captioning, spotlighting, interactive components </li></ul></ul></ul><ul><ul><ul><li>Various export options (dependent on software) </li></ul></ul></ul><ul><ul><ul><li>Example: http://library2.norwich.edu/guide/index.php/How_to_Use_Academic_Search_Premier </li></ul></ul></ul>
  35. 43. PODCASTS <ul><ul><ul><li>MP3 + RSS </li></ul></ul></ul><ul><ul><ul><li>Uses </li></ul></ul></ul><ul><ul><ul><ul><li>Research instruction </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Library/university/community news </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Book reviews </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Events </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Library tours </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Children’s stories </li></ul></ul></ul></ul>
  36. 44. LIBRARY TOURS UIUC Undergraduate Library Tour (iphone app)
  37. 45. LIBRARY TOURS
  38. 46. INSTRUCTIONAL VIDEOS <ul><ul><ul><ul><li>Library orientation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>How-to’s </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Use the library equipment </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Get on the wireless </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Find things </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Readers’ advisory </li></ul></ul></ul></ul>
  39. 47. MOBILE DEVICE AS PERSONAL RESPONSE SYSTEM
  40. 48. QR CODES
  41. 53. OTHER USES FOR QR CODES <ul><ul><ul><ul><li>Send a txt to a reference librarian </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Library tours </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Library scavenger hunts </li></ul></ul></ul></ul>
  42. 54. ANY QUESTIONS?
  43. 55. MOBILE MARKETING
  44. 56. TWITTER
  45. 57. LIBRARY ANNOUNCEMENTS, NEWS, EVENTS
  46. 58. PROMOTE/RECOMMEND MATERIALS
  47. 59. SHARE RELEVANT LOCAL INFO
  48. 60. INFO FOR SPECIFIC POPULATIONS
  49. 61. INTERACT WITH PATRONS
  50. 62. INTERNAL STAFF INFO
  51. 63. LIBRARIANS ON TWITTER <ul><ul><li>Twitter is a great professional development and networking tool </li></ul></ul><ul><ul><ul><li>Build relationships with bright, tech-savvy librarian </li></ul></ul></ul><ul><ul><ul><li>Learn about new resources </li></ul></ul></ul><ul><ul><ul><li>Query the hive </li></ul></ul></ul>
  52. 64. GETTING A FOLLOWING
  53. 65. QR CODES
  54. 66. QR CODES
  55. 67. QR CODES
  56. 69. FOURSQUARE <ul><ul><li>Add an entry for your library </li></ul></ul><ul><ul><ul><li>Tips </li></ul></ul></ul><ul><ul><ul><li>To-do lists </li></ul></ul></ul><ul><ul><li>Offer prizes for the most library visits (the mayor of your library) </li></ul></ul>
  57. 71. FOURSQUARE <ul><ul><li>Add an entry for your library </li></ul></ul><ul><ul><ul><li>Tips </li></ul></ul></ul><ul><ul><ul><li>To-do lists </li></ul></ul></ul><ul><ul><li>Offer prizes for the most library visits (the mayor of your library) </li></ul></ul><ul><ul><li>Get to know your power users and reach out to them via Twitter </li></ul></ul><ul><ul><li>Harvard: uses to encourage students to explore campus </li></ul></ul><ul><ul><li>UNC: Campus Dining shares into via Foursquare </li></ul></ul>
  58. 72. FOURSQUARE METRICS
  59. 73. SMS NOTIFICATIONS <ul><ul><ul><li>Must be OPT-IN </li></ul></ul></ul><ul><ul><ul><ul><li>News </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Events </li></ul></ul></ul></ul><ul><ul><ul><ul><li>New books by subject </li></ul></ul></ul></ul><ul><ul><ul><ul><li>When a hold is available for pickup </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Due dates/overdue notices </li></ul></ul></ul></ul>
  60. 74. <ul><li>Questions? </li></ul><ul><li>Find me at </li></ul><ul><li>meredith.wolfwater.com/wordpress </li></ul><ul><li>mgfarkas (at) gmail.com </li></ul><ul><li>flickr, twitter: librarianmer </li></ul><ul><li>facebook: meredithfarkas </li></ul>Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/
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