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    Delivering Innovative Mobile Services through Your Library - Part 1 Delivering Innovative Mobile Services through Your Library - Part 1 Presentation Transcript

    • DEVELOPING INNOVATIVE MOBILE SERVICES THROUGH YOUR LIBRARY MEREDITH FARKAS http://www.flickr.com/photos/williambrawley/4310319103/
    • WHAT IS A MOBILE DEVICE? http://userpages.umbc.edu/~nohe/Indicium/Ref/RUDI_KROLLOP.JPG
    • TYPES OF MOBILE DEVICES: PDA
      • Personal digital assistant
      • Originally designed for
      • organizing schedules and
      • contacts
      • Later, most could access
      • the Web
      • Many are also phones
      http://www.flickr.com/photos/williamhook/2566802657/
    • TYPES OF MOBILE DEVICES: SMARTPHONE
      • Mobile phone with computing capacity and Internet access
      • Many PDAs are also smartphones
      http://www.flickr.com/photos/thegameway/5516183422/
    • TYPES OF MOBILE DEVICES: FEATURE PHONE
      • Smaller form factor, much smaller screen for browsing
      • Most people who have one do not have a data plan so they don’t use the Web functionality
      • Still the most popular type of phone in the U.S.
      http://www.flickr.com/photos/hendry/2270400837/
    • TYPES OF MOBILE DEVICES: ULTRA-MOBILE PC’S/NETBOOKS
      • Very small PCs with full keyboards
      • Examples: EEE PC, Cloudbook, Mini Note, Lenovo IdeaPad
      http://www.flickr.com/photos/roland/1877130857/
    • TYPES OF MOBILE DEVICES: TABLET PC
      • Flat, mobile, but significantly larger than a mobile phone
      • Controlled via touchscreen
      • Some eBook readers can double as tablets
      http://www.flickr.com/photos/yto/4890652439/
    • 2010 Smartphone Sales by O/S (Source: Gartner 2/11)
    • WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?
      • 2.05 trillion SMS messages sent in 2010 in U.S.
      • Over 302 million wireless users in U.S. (source: CITA Wireless Industry Survey, 2010)
      • 32% of Americans have used a cell phone or Smartphone to access the Internet this year (source: Pew, April 2009)
      • 72% of adult and 87% of teen cell phone users text message (Pew, Sept. 2010)
      • Internet-capable mobile phones will outnumber computers within the next year (Horizon Report, 2011)
    • WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?
      • The mobile device will be the primary connection tool to the Internet for most people by 2020 (source: Pew, December 2008)
      • Latinos (51%) and African-Americans (46%) use their phones to access the Internet (versus 33% of whites) (source: Pew, July 2010)
      • People in households with income less than $30,000 are increasing their mobile Internet use at faster rates than those with higher incomes (source: Pew, July 2010)
      • 2011 NMC/Educause Horizon Report named mobile devices one of the major trends in education with an adoption horizon of one year or less
      • More than half of undergraduates own an Internet-capable mobile device (source: ECAR Study of Undergraduate Students and IT, 2010)
      • 94% of students send and receive text messages (source: Ball State University, 2009)
      WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?
      • WHERE EDUCATIONAL INSTITUTIONS STAND
      Source: Educause. (2009). Spreading the Word: Messaging and Communications in Higher Education. http://net.educause.edu/ir/library/pdf/EKF/EKF0902.pdf
    • ANY QUESTIONS?
    • MOBILE TRENDS
    • THE APP BOOM
      • Apps - programs for smartphones
      • Games, productivity software, social networking, news, etc.
      • Some come pre-installed, most are downloaded from the Web
      • Some are free, many cost $$$
      • Apps built for individual mobile platforms
      • Projected app revenues for 2011: $3.8 billion
    • IS THE APP BUST ON THE WAY?
      • HTML5/CSS3/JavaScript
      • O/S agnostic
      • No downloads, no updates
      • Includes native support for media
      • Apps have to be approved by Apple and Google for their app stores
      • Google Voice was rejected by the iTunes store; they created a web app instead
      • Web apps are easier to find than native mobile apps
    • NATIVE APPS STILL HAVE SOME BENEFITS
      • Better designed for each specific platform
      • More integrated into the device
      • Support for widgets and notifications
      • Can access hardware (GPS, camera, etc.)
      • Not slowed down as much by the Web
      • Easier to monetize
    • MOBILE SOCIAL SOFTWARE
      • Three types
      • Social software that can be used on mobile devices
      • Social software primarily designed for mobile devices
      • Social software specifically designed for mobile devices
        • Most are location aware
    •  
    • TWITTER
      • Microblogging - sharing info in 140 characters or less
      • People “follow” your Twitter stream and get your updates and that of others they follow
      • Hugely popular tool for network-building, marketing, etc.
      • Can use Web, cell phone, desktop apps, IM, etc.
    • 2D BARCODES http://www.flickr.com/photos/clevercupcakes/3985603967/
    • 2D BARCODES
      • QR (Quick Response) codes - most common
      • Microsoft entered barcode realm with Tag
    • 2D BARCODES
      • Scan to access information or take action
      • Pull up text
      • Dial a phone number
      • Send a txt
      • Pull up a web page
      • Pull up images or video
      • Pull up a poll or survey
      • Need a QR code reader
    • QR CODE DEMO http://www.youtube.com/watch?v=GOgyC8liCfg&NR=1
    • QR CODES
      • Very big in Japan
      • Growing in use in Europe
      • In 2010, growth of QR code use was largest in United States
      • In U.S. mainly see on products, sometimes museums
      • Google is putting QR codes at local businesses that link to the Google Places page
    • QR CODE GENERATORS AND READERS
      • Generators
        • Kaywa
        • QR Stuff
        • i-nigma
      • Readers
        • Kaywa
        • Quickmark
        • i-nigma
        • Beetagg
    • LOCATION-AWARE MOBILE TECHNOLOGIES
      • Use GPS, compass, RFID, etc. to determine a user’s orientation to other people, places, things, etc.
      http://www.flickr.com/photos/psd/21055837/
    • RFID AND MOBILE PHONES
      • Allows devices to interact over short distances
      • Rumors that future iPhones might be RFID-enabled
      • Use your phone as your library card, credit card, etc.
      • Interact with RFID-enabled objects
    • RFID DEMO http://www.youtube.com/watch?v=be0OjAcjx6Q
    • LOCATION-AWARE APPS: ZILLOW
    • LOCATION-AWARE APPS: AROUND ME
    • LOCATION-AWARE APPS: AAA DISCOUNTS
    • LOCATION-AWARE APPS: LOOPT
    • LOCATION-AWARE MOBILE GAMES
    • FOURSQUARE
    • OTHER WAYS OF “CHECKING IN”
      • Instead of sharing location,
      • tell people what you’re watching,
      • listening to, etc.
    • SOCIAL RECOMMENDATION TOOLS
      • Rate places local to you
      • & get recommendations
      • on what people with
      • common interests
      • recommend
    • ANY QUESTIONS?
    • AUGMENTED REALITY
      • Blending virtual data with what you see in the real world
      http://www.flickr.com/photos/turkletom/4325703868/
    • AUGMENTED REALITY EXPLAINED http://www.youtube.com/watch?v=D-A1l4Jn6EY
    • LAYAR
      • Allows developers to build layers of data on top of the live video on your phone
    • ACROSSAIR
      • Lots of different apps built on top of this augmented reality browser
        • nearby tweets
        • New York subway
        • Nearby bars
    • YELP MONOCLE
    • TWITT AROUND
    • CAR FINDER
    • GOOGLE GOGGLES
    • THE FUTURE OF AUGMENTED REALITY? http://www.youtube.com/watch?v=tb0pMeg1UN0
    • MOBILE PRIVACY AND SECURITY ISSUES
        • Lots of apps broadcast your location by default (or by mistake)
        • Apps collecting and sharing your personal info
        • Cloud-based providers (like Dropbox) sharing things that were supposed to be private
        • May 2011 - Senate hearings on mobile technology privacy issues
    • APPLICATIONS OF MOBILE TRENDS IN EDUCATION
    • THERE’S AN APP FOR THAT
    • APPS FOR EXPERIENTIAL LEARNING
    • OTHER USES OF MOBILE TECH IN EDUCATION
        • Interactive mobile textbooks
        • Some schools are giving out iPads and other mobile devices to students for learning
        • Scientific observational studies that others can contribute to
        • Mobile quizzes and polls in the classroom
        • Location-based historical data superimposed via augmented reality or linked via QR codes
    • KEEPING UP
        • Mobile in education : EDUCAUSE, New Media Consortium, Campus Technology
        • Mobile in society : Pew Internet and American Life Project, Mobile Marketing Watch, Mobile Marketer
        • Library blogs : Musings About Librarianship, Handheld Librarian, Spectrum
        • Librarians on Twitter : libraryfuture, aarontay, griffey
        • M-Libraries page on Library Success Wiki
    • QUESTIONS TO ASK BEFORE DOING ANYTHING
        • How many of my patrons access the Web via a mobile device?
        • What mobile technologies do my patrons use?
        • What social technologies do my patrons use?
        • Are any organizations my library is aligned with (municipality, University, etc.) looking to create mobile services?
        • What library services and collections might be most appropriate and possible to serve up via a mobile device?
      • Questions?
      • Find me at
      • meredith.wolfwater.com/wordpress
      • mgfarkas (at) gmail.com
      • flickr, twitter: librarianmer
      • facebook: meredithfarkas
      Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/