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Delivering Innovative Mobile Services through Your Library - Part 1 Delivering Innovative Mobile Services through Your Library - Part 1 Presentation Transcript

  • DEVELOPING INNOVATIVE MOBILE SERVICES THROUGH YOUR LIBRARY MEREDITH FARKAS http://www.flickr.com/photos/williambrawley/4310319103/
  • WHAT IS A MOBILE DEVICE? http://userpages.umbc.edu/~nohe/Indicium/Ref/RUDI_KROLLOP.JPG
  • TYPES OF MOBILE DEVICES: PDA
    • Personal digital assistant
    • Originally designed for
    • organizing schedules and
    • contacts
    • Later, most could access
    • the Web
    • Many are also phones
    http://www.flickr.com/photos/williamhook/2566802657/
  • TYPES OF MOBILE DEVICES: SMARTPHONE
    • Mobile phone with computing capacity and Internet access
    • Many PDAs are also smartphones
    http://www.flickr.com/photos/thegameway/5516183422/
  • TYPES OF MOBILE DEVICES: FEATURE PHONE
    • Smaller form factor, much smaller screen for browsing
    • Most people who have one do not have a data plan so they don’t use the Web functionality
    • Still the most popular type of phone in the U.S.
    http://www.flickr.com/photos/hendry/2270400837/
  • TYPES OF MOBILE DEVICES: ULTRA-MOBILE PC’S/NETBOOKS
    • Very small PCs with full keyboards
    • Examples: EEE PC, Cloudbook, Mini Note, Lenovo IdeaPad
    http://www.flickr.com/photos/roland/1877130857/
  • TYPES OF MOBILE DEVICES: TABLET PC
    • Flat, mobile, but significantly larger than a mobile phone
    • Controlled via touchscreen
    • Some eBook readers can double as tablets
    http://www.flickr.com/photos/yto/4890652439/
  • 2010 Smartphone Sales by O/S (Source: Gartner 2/11)
  • WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?
    • 2.05 trillion SMS messages sent in 2010 in U.S.
    • Over 302 million wireless users in U.S. (source: CITA Wireless Industry Survey, 2010)
    • 32% of Americans have used a cell phone or Smartphone to access the Internet this year (source: Pew, April 2009)
    • 72% of adult and 87% of teen cell phone users text message (Pew, Sept. 2010)
    • Internet-capable mobile phones will outnumber computers within the next year (Horizon Report, 2011)
  • WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?
    • The mobile device will be the primary connection tool to the Internet for most people by 2020 (source: Pew, December 2008)
    • Latinos (51%) and African-Americans (46%) use their phones to access the Internet (versus 33% of whites) (source: Pew, July 2010)
    • People in households with income less than $30,000 are increasing their mobile Internet use at faster rates than those with higher incomes (source: Pew, July 2010)
    • 2011 NMC/Educause Horizon Report named mobile devices one of the major trends in education with an adoption horizon of one year or less
    • More than half of undergraduates own an Internet-capable mobile device (source: ECAR Study of Undergraduate Students and IT, 2010)
    • 94% of students send and receive text messages (source: Ball State University, 2009)
    WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?
    • WHERE EDUCATIONAL INSTITUTIONS STAND
    Source: Educause. (2009). Spreading the Word: Messaging and Communications in Higher Education. http://net.educause.edu/ir/library/pdf/EKF/EKF0902.pdf
  • ANY QUESTIONS?
  • MOBILE TRENDS
  • THE APP BOOM
    • Apps - programs for smartphones
    • Games, productivity software, social networking, news, etc.
    • Some come pre-installed, most are downloaded from the Web
    • Some are free, many cost $$$
    • Apps built for individual mobile platforms
    • Projected app revenues for 2011: $3.8 billion
  • IS THE APP BUST ON THE WAY?
    • HTML5/CSS3/JavaScript
    • O/S agnostic
    • No downloads, no updates
    • Includes native support for media
    • Apps have to be approved by Apple and Google for their app stores
    • Google Voice was rejected by the iTunes store; they created a web app instead
    • Web apps are easier to find than native mobile apps
  • NATIVE APPS STILL HAVE SOME BENEFITS
    • Better designed for each specific platform
    • More integrated into the device
    • Support for widgets and notifications
    • Can access hardware (GPS, camera, etc.)
    • Not slowed down as much by the Web
    • Easier to monetize
  • MOBILE SOCIAL SOFTWARE
    • Three types
    • Social software that can be used on mobile devices
    • Social software primarily designed for mobile devices
    • Social software specifically designed for mobile devices
      • Most are location aware
  •  
  • TWITTER
    • Microblogging - sharing info in 140 characters or less
    • People “follow” your Twitter stream and get your updates and that of others they follow
    • Hugely popular tool for network-building, marketing, etc.
    • Can use Web, cell phone, desktop apps, IM, etc.
  • 2D BARCODES http://www.flickr.com/photos/clevercupcakes/3985603967/
  • 2D BARCODES
    • QR (Quick Response) codes - most common
    • Microsoft entered barcode realm with Tag
  • 2D BARCODES
    • Scan to access information or take action
    • Pull up text
    • Dial a phone number
    • Send a txt
    • Pull up a web page
    • Pull up images or video
    • Pull up a poll or survey
    • Need a QR code reader
  • QR CODE DEMO http://www.youtube.com/watch?v=GOgyC8liCfg&NR=1
  • QR CODES
    • Very big in Japan
    • Growing in use in Europe
    • In 2010, growth of QR code use was largest in United States
    • In U.S. mainly see on products, sometimes museums
    • Google is putting QR codes at local businesses that link to the Google Places page
  • QR CODE GENERATORS AND READERS
    • Generators
      • Kaywa
      • QR Stuff
      • i-nigma
    • Readers
      • Kaywa
      • Quickmark
      • i-nigma
      • Beetagg
  • LOCATION-AWARE MOBILE TECHNOLOGIES
    • Use GPS, compass, RFID, etc. to determine a user’s orientation to other people, places, things, etc.
    http://www.flickr.com/photos/psd/21055837/
  • RFID AND MOBILE PHONES
    • Allows devices to interact over short distances
    • Rumors that future iPhones might be RFID-enabled
    • Use your phone as your library card, credit card, etc.
    • Interact with RFID-enabled objects
  • RFID DEMO http://www.youtube.com/watch?v=be0OjAcjx6Q
  • LOCATION-AWARE APPS: ZILLOW
  • LOCATION-AWARE APPS: AROUND ME
  • LOCATION-AWARE APPS: AAA DISCOUNTS
  • LOCATION-AWARE APPS: LOOPT
  • LOCATION-AWARE MOBILE GAMES
  • FOURSQUARE
  • OTHER WAYS OF “CHECKING IN”
    • Instead of sharing location,
    • tell people what you’re watching,
    • listening to, etc.
  • SOCIAL RECOMMENDATION TOOLS
    • Rate places local to you
    • & get recommendations
    • on what people with
    • common interests
    • recommend
  • ANY QUESTIONS?
  • AUGMENTED REALITY
    • Blending virtual data with what you see in the real world
    http://www.flickr.com/photos/turkletom/4325703868/
  • AUGMENTED REALITY EXPLAINED http://www.youtube.com/watch?v=D-A1l4Jn6EY
  • LAYAR
    • Allows developers to build layers of data on top of the live video on your phone
  • ACROSSAIR
    • Lots of different apps built on top of this augmented reality browser
      • nearby tweets
      • New York subway
      • Nearby bars
  • YELP MONOCLE
  • TWITT AROUND
  • CAR FINDER
  • GOOGLE GOGGLES
  • THE FUTURE OF AUGMENTED REALITY? http://www.youtube.com/watch?v=tb0pMeg1UN0
  • MOBILE PRIVACY AND SECURITY ISSUES
      • Lots of apps broadcast your location by default (or by mistake)
      • Apps collecting and sharing your personal info
      • Cloud-based providers (like Dropbox) sharing things that were supposed to be private
      • May 2011 - Senate hearings on mobile technology privacy issues
  • APPLICATIONS OF MOBILE TRENDS IN EDUCATION
  • THERE’S AN APP FOR THAT
  • APPS FOR EXPERIENTIAL LEARNING
  • OTHER USES OF MOBILE TECH IN EDUCATION
      • Interactive mobile textbooks
      • Some schools are giving out iPads and other mobile devices to students for learning
      • Scientific observational studies that others can contribute to
      • Mobile quizzes and polls in the classroom
      • Location-based historical data superimposed via augmented reality or linked via QR codes
  • KEEPING UP
      • Mobile in education : EDUCAUSE, New Media Consortium, Campus Technology
      • Mobile in society : Pew Internet and American Life Project, Mobile Marketing Watch, Mobile Marketer
      • Library blogs : Musings About Librarianship, Handheld Librarian, Spectrum
      • Librarians on Twitter : libraryfuture, aarontay, griffey
      • M-Libraries page on Library Success Wiki
  • QUESTIONS TO ASK BEFORE DOING ANYTHING
      • How many of my patrons access the Web via a mobile device?
      • What mobile technologies do my patrons use?
      • What social technologies do my patrons use?
      • Are any organizations my library is aligned with (municipality, University, etc.) looking to create mobile services?
      • What library services and collections might be most appropriate and possible to serve up via a mobile device?
    • Questions?
    • Find me at
    • meredith.wolfwater.com/wordpress
    • mgfarkas (at) gmail.com
    • flickr, twitter: librarianmer
    • facebook: meredithfarkas
    Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/