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Delivering Innovative Mobile Services through Your Library - Part 1
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Delivering Innovative Mobile Services through Your Library - Part 1 Presentation Transcript

  • 1. DEVELOPING INNOVATIVE MOBILE SERVICES THROUGH YOUR LIBRARY MEREDITH FARKAS http://www.flickr.com/photos/williambrawley/4310319103/
  • 2. WHAT IS A MOBILE DEVICE? http://userpages.umbc.edu/~nohe/Indicium/Ref/RUDI_KROLLOP.JPG
  • 3. TYPES OF MOBILE DEVICES: PDA
    • Personal digital assistant
    • Originally designed for
    • organizing schedules and
    • contacts
    • Later, most could access
    • the Web
    • Many are also phones
    http://www.flickr.com/photos/williamhook/2566802657/
  • 4. TYPES OF MOBILE DEVICES: SMARTPHONE
    • Mobile phone with computing capacity and Internet access
    • Many PDAs are also smartphones
    http://www.flickr.com/photos/thegameway/5516183422/
  • 5. TYPES OF MOBILE DEVICES: FEATURE PHONE
    • Smaller form factor, much smaller screen for browsing
    • Most people who have one do not have a data plan so they don’t use the Web functionality
    • Still the most popular type of phone in the U.S.
    http://www.flickr.com/photos/hendry/2270400837/
  • 6. TYPES OF MOBILE DEVICES: ULTRA-MOBILE PC’S/NETBOOKS
    • Very small PCs with full keyboards
    • Examples: EEE PC, Cloudbook, Mini Note, Lenovo IdeaPad
    http://www.flickr.com/photos/roland/1877130857/
  • 7. TYPES OF MOBILE DEVICES: TABLET PC
    • Flat, mobile, but significantly larger than a mobile phone
    • Controlled via touchscreen
    • Some eBook readers can double as tablets
    http://www.flickr.com/photos/yto/4890652439/
  • 8. 2010 Smartphone Sales by O/S (Source: Gartner 2/11)
  • 9. WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?
    • 2.05 trillion SMS messages sent in 2010 in U.S.
    • Over 302 million wireless users in U.S. (source: CITA Wireless Industry Survey, 2010)
    • 32% of Americans have used a cell phone or Smartphone to access the Internet this year (source: Pew, April 2009)
    • 72% of adult and 87% of teen cell phone users text message (Pew, Sept. 2010)
    • Internet-capable mobile phones will outnumber computers within the next year (Horizon Report, 2011)
  • 10. WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?
    • The mobile device will be the primary connection tool to the Internet for most people by 2020 (source: Pew, December 2008)
    • Latinos (51%) and African-Americans (46%) use their phones to access the Internet (versus 33% of whites) (source: Pew, July 2010)
    • People in households with income less than $30,000 are increasing their mobile Internet use at faster rates than those with higher incomes (source: Pew, July 2010)
  • 11.
    • 2011 NMC/Educause Horizon Report named mobile devices one of the major trends in education with an adoption horizon of one year or less
    • More than half of undergraduates own an Internet-capable mobile device (source: ECAR Study of Undergraduate Students and IT, 2010)
    • 94% of students send and receive text messages (source: Ball State University, 2009)
    WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?
  • 12.
    • WHERE EDUCATIONAL INSTITUTIONS STAND
    Source: Educause. (2009). Spreading the Word: Messaging and Communications in Higher Education. http://net.educause.edu/ir/library/pdf/EKF/EKF0902.pdf
  • 13. ANY QUESTIONS?
  • 14. MOBILE TRENDS
  • 15. THE APP BOOM
    • Apps - programs for smartphones
    • Games, productivity software, social networking, news, etc.
    • Some come pre-installed, most are downloaded from the Web
    • Some are free, many cost $$$
    • Apps built for individual mobile platforms
    • Projected app revenues for 2011: $3.8 billion
  • 16. IS THE APP BUST ON THE WAY?
    • HTML5/CSS3/JavaScript
    • O/S agnostic
    • No downloads, no updates
    • Includes native support for media
    • Apps have to be approved by Apple and Google for their app stores
    • Google Voice was rejected by the iTunes store; they created a web app instead
    • Web apps are easier to find than native mobile apps
  • 17. NATIVE APPS STILL HAVE SOME BENEFITS
    • Better designed for each specific platform
    • More integrated into the device
    • Support for widgets and notifications
    • Can access hardware (GPS, camera, etc.)
    • Not slowed down as much by the Web
    • Easier to monetize
  • 18. MOBILE SOCIAL SOFTWARE
    • Three types
    • Social software that can be used on mobile devices
    • Social software primarily designed for mobile devices
    • Social software specifically designed for mobile devices
      • Most are location aware
  • 19.  
  • 20. TWITTER
    • Microblogging - sharing info in 140 characters or less
    • People “follow” your Twitter stream and get your updates and that of others they follow
    • Hugely popular tool for network-building, marketing, etc.
    • Can use Web, cell phone, desktop apps, IM, etc.
  • 21. 2D BARCODES http://www.flickr.com/photos/clevercupcakes/3985603967/
  • 22. 2D BARCODES
    • QR (Quick Response) codes - most common
    • Microsoft entered barcode realm with Tag
  • 23. 2D BARCODES
    • Scan to access information or take action
    • Pull up text
    • Dial a phone number
    • Send a txt
    • Pull up a web page
    • Pull up images or video
    • Pull up a poll or survey
    • Need a QR code reader
  • 24. QR CODE DEMO http://www.youtube.com/watch?v=GOgyC8liCfg&NR=1
  • 25. QR CODES
    • Very big in Japan
    • Growing in use in Europe
    • In 2010, growth of QR code use was largest in United States
    • In U.S. mainly see on products, sometimes museums
    • Google is putting QR codes at local businesses that link to the Google Places page
  • 26. QR CODE GENERATORS AND READERS
    • Generators
      • Kaywa
      • QR Stuff
      • i-nigma
    • Readers
      • Kaywa
      • Quickmark
      • i-nigma
      • Beetagg
  • 27. LOCATION-AWARE MOBILE TECHNOLOGIES
    • Use GPS, compass, RFID, etc. to determine a user’s orientation to other people, places, things, etc.
    http://www.flickr.com/photos/psd/21055837/
  • 28. RFID AND MOBILE PHONES
    • Allows devices to interact over short distances
    • Rumors that future iPhones might be RFID-enabled
    • Use your phone as your library card, credit card, etc.
    • Interact with RFID-enabled objects
  • 29. RFID DEMO http://www.youtube.com/watch?v=be0OjAcjx6Q
  • 30. LOCATION-AWARE APPS: ZILLOW
  • 31. LOCATION-AWARE APPS: AROUND ME
  • 32. LOCATION-AWARE APPS: AAA DISCOUNTS
  • 33. LOCATION-AWARE APPS: LOOPT
  • 34. LOCATION-AWARE MOBILE GAMES
  • 35. FOURSQUARE
  • 36. OTHER WAYS OF “CHECKING IN”
    • Instead of sharing location,
    • tell people what you’re watching,
    • listening to, etc.
  • 37. SOCIAL RECOMMENDATION TOOLS
    • Rate places local to you
    • & get recommendations
    • on what people with
    • common interests
    • recommend
  • 38. ANY QUESTIONS?
  • 39. AUGMENTED REALITY
    • Blending virtual data with what you see in the real world
    http://www.flickr.com/photos/turkletom/4325703868/
  • 40. AUGMENTED REALITY EXPLAINED http://www.youtube.com/watch?v=D-A1l4Jn6EY
  • 41. LAYAR
    • Allows developers to build layers of data on top of the live video on your phone
  • 42. ACROSSAIR
    • Lots of different apps built on top of this augmented reality browser
      • nearby tweets
      • New York subway
      • Nearby bars
  • 43. YELP MONOCLE
  • 44. TWITT AROUND
  • 45. CAR FINDER
  • 46. GOOGLE GOGGLES
  • 47. THE FUTURE OF AUGMENTED REALITY? http://www.youtube.com/watch?v=tb0pMeg1UN0
  • 48. MOBILE PRIVACY AND SECURITY ISSUES
      • Lots of apps broadcast your location by default (or by mistake)
      • Apps collecting and sharing your personal info
      • Cloud-based providers (like Dropbox) sharing things that were supposed to be private
      • May 2011 - Senate hearings on mobile technology privacy issues
  • 49. APPLICATIONS OF MOBILE TRENDS IN EDUCATION
  • 50. THERE’S AN APP FOR THAT
  • 51. APPS FOR EXPERIENTIAL LEARNING
  • 52. OTHER USES OF MOBILE TECH IN EDUCATION
      • Interactive mobile textbooks
      • Some schools are giving out iPads and other mobile devices to students for learning
      • Scientific observational studies that others can contribute to
      • Mobile quizzes and polls in the classroom
      • Location-based historical data superimposed via augmented reality or linked via QR codes
  • 53. KEEPING UP
      • Mobile in education : EDUCAUSE, New Media Consortium, Campus Technology
      • Mobile in society : Pew Internet and American Life Project, Mobile Marketing Watch, Mobile Marketer
      • Library blogs : Musings About Librarianship, Handheld Librarian, Spectrum
      • Librarians on Twitter : libraryfuture, aarontay, griffey
      • M-Libraries page on Library Success Wiki
  • 54. QUESTIONS TO ASK BEFORE DOING ANYTHING
      • How many of my patrons access the Web via a mobile device?
      • What mobile technologies do my patrons use?
      • What social technologies do my patrons use?
      • Are any organizations my library is aligned with (municipality, University, etc.) looking to create mobile services?
      • What library services and collections might be most appropriate and possible to serve up via a mobile device?
  • 55.
    • Questions?
    • Find me at
    • meredith.wolfwater.com/wordpress
    • mgfarkas (at) gmail.com
    • flickr, twitter: librarianmer
    • facebook: meredithfarkas
    Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/