Avoiding the Social Media Graveyard

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Talk for South Central Regional Library Council - Emerging Library Technologies II: Innovation, May 3, 2011

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Avoiding the Social Media Graveyard

  1. 1. Avoiding the Social Media Graveyard <ul><li>Meredith G. Farkas </li></ul>http://www.flickr.com/photos/wimmulder/7609964/
  2. 2. The road to the graveyard is paved with good intentions http://www.flickr.com/photos/neilsingapore/5474180800/
  3. 3. http://www.flickr.com/photos/librarycommission/548264310/
  4. 4. http://www.flickr.com/photos/tyreseus/494325133
  5. 5. http://www.flickr.com/photos/rhoadeecha/37420595/
  6. 7. http://www.flickr.com/photos/nicmcphee/2345633527/
  7. 8. http://www.flickr.com/photos/asimpledarksquid/1187308493
  8. 9. http://www.flickr.com/photos/sylvar/287940515/
  9. 10. http://www.flickr.com/photos/tsarkasim/4079152105
  10. 11. http://www.flickr.com/photos/maubrowncow/2763362494/
  11. 12. So what’s the problem?
  12. 17. Why does it fail? <ul><li>The service or technology is not tied to the library’s mission or strategic goals </li></ul><ul><li>It’s considered someone’s “pet project” </li></ul><ul><li>Services where the only cost is staff time are often not planned for strategically </li></ul><ul><li>Once the newness wears off, people are less motivated to contribute </li></ul><ul><li>Staff are not given dedicated time to work on new initiatives </li></ul>
  13. 18. So what the heck is Library 2.0? http://flickr.com/photos/gbierens/178568449/
  14. 19. Library 2.0 - My take <ul><li>It’s a state of mind </li></ul><ul><li>Working to meet changing user needs </li></ul><ul><li>Trusting our users </li></ul><ul><li>Getting rid of the culture of perfect </li></ul><ul><li>Aware of emerging technologies and opportunities </li></ul><ul><li>Looking outside of the library for applications, opportunities, and inspiration. </li></ul>
  15. 20. A No-brainer right?
  16. 21. Characteristics of effective 2.0 projects
  17. 22. They know their users http://docushare.lib.rochester.edu/docushare/dsweb/View/Collection-4436
  18. 23. http://www.slideshare.net/charbooth/if-you-build-it-will-they-care-1159058
  19. 24. Have clearly-defined goals http://www.flickr.com/photos/ekkebus/5020840511/
  20. 25. Initiatives are tied to Institutional goals
  21. 27. Involve staff from all levels in planning http://flickr.com/photos/weesmalldoll/432578986/
  22. 28. Plan for the continued use and maintenance of tech http://flickr.com/photos/stshores24/488419188/
  23. 29. Treat technology as tools http://www.flickr.com/photos/zakh/337938459
  24. 30. And use them to solve problems http://www.seedwiki.com/?wiki=antioch_university_new_england_library_staff_training_and_support_wiki
  25. 43. Create Partnerships
  26. 44. Create Partnerships
  27. 45. Time must be devoted to the Project http://flickr.com/photos/cayusa/2574029855/
  28. 46. Assess, assess, assess! http://www.flickr.com/photos/richardstowey/3032598054/
  29. 47. Building organizational capacity for 2.0 initiatives
  30. 48. Question everything http://flickr.com/photos/scampion/1500054745/
  31. 49. Look for good ideas everywhere! http://www.flickr.com/photos/stevenjude/848723658/
  32. 50. Encourage staff to learn and play
  33. 51. Develop a risk-tolerant culture http://flickr.com/photos/tollaksen/967960/
  34. 52. Be agile, don’t get attached http://www.flickr.com/photos/stevenjude/848723658/
  35. 53. Give staff time to be creative
  36. 54. Encourage Network-building
  37. 55. Encourage Network-building
  38. 56. Does your organization look like this?
  39. 57. <ul><li>Questions? </li></ul><ul><li>Find me at </li></ul><ul><li>meredith.wolfwater.com/wordpress </li></ul><ul><li>mgfarkas (at) gmail.com </li></ul><ul><li>flickr, twitter: librarianmer </li></ul><ul><li>facebook: meredithfarkas </li></ul>Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/

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