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Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
Avoiding the Social Media Graveyard
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Avoiding the Social Media Graveyard

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Talk for South Central Regional Library Council - Emerging Library Technologies II: Innovation, May 3, 2011

Talk for South Central Regional Library Council - Emerging Library Technologies II: Innovation, May 3, 2011

Published in: Education, Business, Technology
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  • 1. Avoiding the Social Media Graveyard
    • Meredith G. Farkas
    http://www.flickr.com/photos/wimmulder/7609964/
  • 2. The road to the graveyard is paved with good intentions http://www.flickr.com/photos/neilsingapore/5474180800/
  • 3. http://www.flickr.com/photos/librarycommission/548264310/
  • 4. http://www.flickr.com/photos/tyreseus/494325133
  • 5. http://www.flickr.com/photos/rhoadeecha/37420595/
  • 6.  
  • 7. http://www.flickr.com/photos/nicmcphee/2345633527/
  • 8. http://www.flickr.com/photos/asimpledarksquid/1187308493
  • 9. http://www.flickr.com/photos/sylvar/287940515/
  • 10. http://www.flickr.com/photos/tsarkasim/4079152105
  • 11. http://www.flickr.com/photos/maubrowncow/2763362494/
  • 12. So what’s the problem?
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17. Why does it fail?
    • The service or technology is not tied to the library’s mission or strategic goals
    • It’s considered someone’s “pet project”
    • Services where the only cost is staff time are often not planned for strategically
    • Once the newness wears off, people are less motivated to contribute
    • Staff are not given dedicated time to work on new initiatives
  • 18. So what the heck is Library 2.0? http://flickr.com/photos/gbierens/178568449/
  • 19. Library 2.0 - My take
    • It’s a state of mind
    • Working to meet changing user needs
    • Trusting our users
    • Getting rid of the culture of perfect
    • Aware of emerging technologies and opportunities
    • Looking outside of the library for applications, opportunities, and inspiration.
  • 20. A No-brainer right?
  • 21. Characteristics of effective 2.0 projects
  • 22. They know their users http://docushare.lib.rochester.edu/docushare/dsweb/View/Collection-4436
  • 23. http://www.slideshare.net/charbooth/if-you-build-it-will-they-care-1159058
  • 24. Have clearly-defined goals http://www.flickr.com/photos/ekkebus/5020840511/
  • 25. Initiatives are tied to Institutional goals
  • 26.  
  • 27. Involve staff from all levels in planning http://flickr.com/photos/weesmalldoll/432578986/
  • 28. Plan for the continued use and maintenance of tech http://flickr.com/photos/stshores24/488419188/
  • 29. Treat technology as tools http://www.flickr.com/photos/zakh/337938459
  • 30. And use them to solve problems http://www.seedwiki.com/?wiki=antioch_university_new_england_library_staff_training_and_support_wiki
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42.  
  • 43. Create Partnerships
  • 44. Create Partnerships
  • 45. Time must be devoted to the Project http://flickr.com/photos/cayusa/2574029855/
  • 46. Assess, assess, assess! http://www.flickr.com/photos/richardstowey/3032598054/
  • 47. Building organizational capacity for 2.0 initiatives
  • 48. Question everything http://flickr.com/photos/scampion/1500054745/
  • 49. Look for good ideas everywhere! http://www.flickr.com/photos/stevenjude/848723658/
  • 50. Encourage staff to learn and play
  • 51. Develop a risk-tolerant culture http://flickr.com/photos/tollaksen/967960/
  • 52. Be agile, don’t get attached http://www.flickr.com/photos/stevenjude/848723658/
  • 53. Give staff time to be creative
  • 54. Encourage Network-building
  • 55. Encourage Network-building
  • 56. Does your organization look like this?
  • 57.
    • Questions?
    • Find me at
    • meredith.wolfwater.com/wordpress
    • mgfarkas (at) gmail.com
    • flickr, twitter: librarianmer
    • facebook: meredithfarkas
    Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/

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