Avoiding the Social Media Graveyard
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Avoiding the Social Media Graveyard



Talk for South Central Regional Library Council - Emerging Library Technologies II: Innovation, May 3, 2011

Talk for South Central Regional Library Council - Emerging Library Technologies II: Innovation, May 3, 2011



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Avoiding the Social Media Graveyard Avoiding the Social Media Graveyard Presentation Transcript

  • Avoiding the Social Media Graveyard
    • Meredith G. Farkas
  • The road to the graveyard is paved with good intentions http://www.flickr.com/photos/neilsingapore/5474180800/
  • http://www.flickr.com/photos/librarycommission/548264310/
  • http://www.flickr.com/photos/tyreseus/494325133
  • http://www.flickr.com/photos/rhoadeecha/37420595/
  • http://www.flickr.com/photos/nicmcphee/2345633527/
  • http://www.flickr.com/photos/asimpledarksquid/1187308493
  • http://www.flickr.com/photos/sylvar/287940515/
  • http://www.flickr.com/photos/tsarkasim/4079152105
  • http://www.flickr.com/photos/maubrowncow/2763362494/
  • So what’s the problem?
  • Why does it fail?
    • The service or technology is not tied to the library’s mission or strategic goals
    • It’s considered someone’s “pet project”
    • Services where the only cost is staff time are often not planned for strategically
    • Once the newness wears off, people are less motivated to contribute
    • Staff are not given dedicated time to work on new initiatives
  • So what the heck is Library 2.0? http://flickr.com/photos/gbierens/178568449/
  • Library 2.0 - My take
    • It’s a state of mind
    • Working to meet changing user needs
    • Trusting our users
    • Getting rid of the culture of perfect
    • Aware of emerging technologies and opportunities
    • Looking outside of the library for applications, opportunities, and inspiration.
  • A No-brainer right?
  • Characteristics of effective 2.0 projects
  • They know their users http://docushare.lib.rochester.edu/docushare/dsweb/View/Collection-4436
  • http://www.slideshare.net/charbooth/if-you-build-it-will-they-care-1159058
  • Have clearly-defined goals http://www.flickr.com/photos/ekkebus/5020840511/
  • Initiatives are tied to Institutional goals
  • Involve staff from all levels in planning http://flickr.com/photos/weesmalldoll/432578986/
  • Plan for the continued use and maintenance of tech http://flickr.com/photos/stshores24/488419188/
  • Treat technology as tools http://www.flickr.com/photos/zakh/337938459
  • And use them to solve problems http://www.seedwiki.com/?wiki=antioch_university_new_england_library_staff_training_and_support_wiki
  • Create Partnerships
  • Create Partnerships
  • Time must be devoted to the Project http://flickr.com/photos/cayusa/2574029855/
  • Assess, assess, assess! http://www.flickr.com/photos/richardstowey/3032598054/
  • Building organizational capacity for 2.0 initiatives
  • Question everything http://flickr.com/photos/scampion/1500054745/
  • Look for good ideas everywhere! http://www.flickr.com/photos/stevenjude/848723658/
  • Encourage staff to learn and play
  • Develop a risk-tolerant culture http://flickr.com/photos/tollaksen/967960/
  • Be agile, don’t get attached http://www.flickr.com/photos/stevenjude/848723658/
  • Give staff time to be creative
  • Encourage Network-building
  • Encourage Network-building
  • Does your organization look like this?
    • Questions?
    • Find me at
    • meredith.wolfwater.com/wordpress
    • mgfarkas (at) gmail.com
    • flickr, twitter: librarianmer
    • facebook: meredithfarkas
    Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/