Achieving
Organization 2.0
     Meredith Farkas
    Norwich University
We really need
 to do these Web
 2.0 things all the
other libraries are
       doing
Blogging has been so
  successful at the ___
library; we should do it
        here too.
Wikis     Facebook


          Blogs Twitter


        Foursquare
I think our library really needs a blog
 to be relevant to our patrons. Don’t
     worry, I’ll handle everything.
So, I’m going to need
you to start creating podcasts
      for students, ok?
This will be the best
 library blog ever!
So what’s the
  problem?
Why does it fail?
• Use of social software is not seen as furthering
  the library’s mission

• Social software is treated...
Library 2.0 is a
        state of mind
•Working to meet changing user needs
•Trusting our users (radical trust)
•Getting r...
Building
Organization 2.0
Know your users
Encourage staff to learn and play
Question Everything
Integrate 2.0 philosophy and tech
       into library planning
Treat technologies as tools


                       Facebook
  Wikis
          Blogs   IM



          RSS
and use them to solve
      problems
Improve communication
    with our users
Highlight our Collections
Make our services more visible
Improve internal
knowledge sharing
Develop a Risk-
Tolerant Culture
Beware the Culture of Perfect
Be agile, don’t get attached
Listen and look for good ideas




    They can come from
    anyone and anywhere
Nurture Talent
Give Staff Time for
Creative Endeavors
Encourage Network-Building
Create Partnerships
Be transparent with
      patrons
Involve Staff from All
  Levels in Planning




I can haz your cooperation?
Plan for the Continued use
 and Maintenance of Tech
Time Must be Devoted to all This
Will you need to create
new jobs or just shuffle?
Assess, Assess, Assess!
Assessing 2.0
• Depends on your initial goals
• Web stats
 • Number of visitors/subscribers/members/
    users/fans and th...
Is your organization (as it is
 currently structured) able
  to make all this happen?
Thanks!

        mgfarkas@gmail.com
         AIM: librarianmer
     Links and presentation at
http://meredithfarkas.wetpai...
Photo Credits
•   Long Range Plan Discussion http://flickr.com/photos/maubrowncow/2763362494/ by
    Nebraska Library Commi...
Photo Credits
•   IMG_2016.JPG http://flickr.com/photos/stevenjude/848723658/ by stevenjude

•   Toolbox full http://www.fli...
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
Achieving Organization 2.0
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Achieving Organization 2.0

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Lecture for METRO NY 8/9/10

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Achieving Organization 2.0

  1. 1. Achieving Organization 2.0 Meredith Farkas Norwich University
  2. 2. We really need to do these Web 2.0 things all the other libraries are doing
  3. 3. Blogging has been so successful at the ___ library; we should do it here too.
  4. 4. Wikis Facebook Blogs Twitter Foursquare
  5. 5. I think our library really needs a blog to be relevant to our patrons. Don’t worry, I’ll handle everything.
  6. 6. So, I’m going to need you to start creating podcasts for students, ok?
  7. 7. This will be the best library blog ever!
  8. 8. So what’s the problem?
  9. 9. Why does it fail? • Use of social software is not seen as furthering the library’s mission • Social software is treated as someone’s “pet project.” • Social software is not planned for strategically like other technologies • Once the newness wears off, people are less motivated to contribute • Staff are not given time to work on social software
  10. 10. Library 2.0 is a state of mind •Working to meet changing user needs •Trusting our users (radical trust) •Getting rid of the culture of perfect •Aware of emerging technologies and opportunities •Looking outside of the library world for applications, opportunities, inspiration
  11. 11. Building Organization 2.0
  12. 12. Know your users
  13. 13. Encourage staff to learn and play
  14. 14. Question Everything
  15. 15. Integrate 2.0 philosophy and tech into library planning
  16. 16. Treat technologies as tools Facebook Wikis Blogs IM RSS
  17. 17. and use them to solve problems
  18. 18. Improve communication with our users
  19. 19. Highlight our Collections
  20. 20. Make our services more visible
  21. 21. Improve internal knowledge sharing
  22. 22. Develop a Risk- Tolerant Culture
  23. 23. Beware the Culture of Perfect
  24. 24. Be agile, don’t get attached
  25. 25. Listen and look for good ideas They can come from anyone and anywhere
  26. 26. Nurture Talent
  27. 27. Give Staff Time for Creative Endeavors
  28. 28. Encourage Network-Building
  29. 29. Create Partnerships
  30. 30. Be transparent with patrons
  31. 31. Involve Staff from All Levels in Planning I can haz your cooperation?
  32. 32. Plan for the Continued use and Maintenance of Tech
  33. 33. Time Must be Devoted to all This
  34. 34. Will you need to create new jobs or just shuffle?
  35. 35. Assess, Assess, Assess!
  36. 36. Assessing 2.0 • Depends on your initial goals • Web stats • Number of visitors/subscribers/members/ users/fans and their behavior (visits, comments, tags, ratings, etc.) • Surveys and focus groups • Satisfaction, utility, relevance • What do they need/want from the library? • What technologies do your patrons use?
  37. 37. Is your organization (as it is currently structured) able to make all this happen?
  38. 38. Thanks! mgfarkas@gmail.com AIM: librarianmer Links and presentation at http://meredithfarkas.wetpaint.com
  39. 39. Photo Credits • Long Range Plan Discussion http://flickr.com/photos/maubrowncow/2763362494/ by Nebraska Library Commission • O&E Staff and Board Planning Meeting http://www.flickr.com/photos/tyreseus/ 494325133/ by atp_tyreseus • Free as in Beer http://www.flickr.com/photos/nicmcphee/2345633527/ by Unhindered by Talent • Sprout attacks a kleenex box http://www.flickr.com/photos/asimpledarksquid/ 1187308493/ by Squid! • TBLC Annual Meeting http://flickr.com/photos/sylvar/287940515/ by Sylvar • RPFF Portraits & Features #4 http://www.flickr.com/photos/tsarkasim/4079152105/ by Tsar Kasmin • Amazing PowerPoint Presentation http://flickr.com/photos/maubrowncow/ 2763362494/ by maubrowncow • Slide from “If You Build It, Will They Care?” http://www.slideshare.net/charbooth/if- you-build-it-will-they-care-1159058 By Char Booth and Chris Guder. • Dewey or don't we? http://flickr.com/photos/scampion/1500054745/ By scampion • RISK #2 http://flickr.com/photos/tollaksen/967960/ by Bjornar • Perfection http://flickr.com/photos/unloveable/2401166750/ by unloveable
  40. 40. Photo Credits • IMG_2016.JPG http://flickr.com/photos/stevenjude/848723658/ by stevenjude • Toolbox full http://www.flickr.com/photos/zakh/337938459/ by Austin ampersand Zak • Wait: I’ll fix it. http://flickr.com/photos/stshores24/488419188/ by sshores24 • Farm Cat Group http://flickr.com/photos/weesmalldoll/432578986/ by weesmalldoll • The Spongebob Square, Er, Roundpants Juggle http://flickr.com/photos/cayusa/ 2574029855/ by Cayusa • Rapid Shuffle http://flickr.com/photos/latitudes/66424863/ by Johnny Blood • sunny day http://flickr.com/photos/iamthebestartist/2226165685/ by jessamyn
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