The Future of Libraries and Technology: The Phoenix Rises from the Ashes

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Presentation for SEFLIN Annual Conference's keynote about how libraries have to change to be competitive in today's primarily digital market.

Presentation for SEFLIN Annual Conference's keynote about how libraries have to change to be competitive in today's primarily digital market.

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  • 1. The Future of Libraries and Technology: The Phoenix Rising from the Ashes
    • Sarah Houghton-Jan Digital Futures Manager,
    • San Jose Public Library author of LibrarianInBlack.net
  • 2. think about libraries and technology today .
  • 3. what do you want libraries and technology to be, to mean?
  • 4.  
  • 5. what is changing in library technology?
  • 6. what is changing in library user needs? your community’s
  • 7. what is happening in other libraries? businesses
  • 8. what is changing in what people do daily? you
  • 9. reaffirm and reassert core library values
    • complete and balanced information
    • education, entertainment, self-improvement
    • research assistance ✆ ✉
    • freedom of information access
    • information privacy and security
  • 10.  
  • 11. your fragmented online life the web at large Entertainment Profession Facebook Twitter email YouTube Education Communication Netflix Hulu retail therapy school websites digital libraries ? intranet email Google Bing SEO promoted sites blogs Wikipedia eTextBooks retail eBooks blogs blogs Yahoo iTunes app stores IM VOIP podcasts videocasts casual gaming text messaging webinars LinkedIn Amazon digital periodicals video chat professional orgs ads © 2010 | Sarah Houghton-Jan
  • 12. physical vs. virtual library use
  • 13.
  • 14.
  • 15. why we rock
    • $6.50 return on every $1 invested
    • student performance increase of >20%
    • no politics ; no judgment
    • access to the world’s libraries, locally
    • we are really, really smart
  • 16.  
  • 17. this challenge is an opportunity
  • 18. collections
    • digital vs. physical
    • budget choices
    • selection process
    • access while closed
  • 19. explosion in digital use
    • ...in the last year @ SJPL...
    • catalog use +140%
    • database use +17%
    • ebook downloads +43%
    • digital reference questions +450%
    • website use +25%
    • extended web presence use +12,000%
  • 20. extended collections
    • digitize and webify unique local materials
    • support more than just text
    • loan out technology
    • work with non-traditional content producers
  • 21. collection challenges
    • user awareness
    • formats
    • digital rights management
    • owning & leasing access models
    • device support
    • findability
  • 22. digital content usage & vendor responsibility
    • require good marketing
    • market content’s open web access points
    • review your contracts!
    • calculate ROI & tell vendor you’ll cancel the contract for low use
    • from EBSCO’s Special Event toolkit ☹
  • 23. information services
    • are we still committed?
    • key library competitive advantage ⚑
    • communication media
    • going to the user
  • 24. programming
    • classes on computer skills, search, subject resources, privacy & security, social media
    • digital divide and the long tail
    • historical library focus on the ‘have nots’ at the expense of ‘haves’ or ‘sorta haves’
  • 25. library catalogs
    • usability
    • interactivity
    • integration
    • federated searching’s limited success
    • serendipity
  • 26. library websites
    • who are they for?
    • what do we emphasize?
    • what do we cut out? ✄
    • user-friendly language
    • focus on function, not brand or category
  • 27. mobile services
    • mobile-compatible collections
    • support multiple OSs, devices, and carriers
    • location-based services
  • 28. augmented reality
    • local history tours
    • library wayfinding
    • genealogy
    • what do you have that no one else does?
  • 29. computing services
    • connection speed
    • hardware & software
    • open drives & ports
    • downloads & installs
    • multiple OS options
    • free, open wifi
  • 30. computing spaces
    • tech support
    • ergonomic seating
    • encourage collaboration
    • comfortable lighting
    • # of computers
  • 31. ask the people you serve what would make their lives easier.
  • 32.  
  • 33.  
  • 34.  
  • 35. Taking the Ass out of Assumption (Char Booth): slideshare.net/charbooth/local-user-research-taking-the-ass-out-of-assumption
  • 36.
    • “ Understanding local patron culture is essential to creating used and useful
    • technology services.”
    • - Char Booth
  • 37. market services
    • marketing ≠ bookmarks
    • marketing ≠ press releases
    • use social media well
    • buy ads on Google, local sites, & FB
    • buy ads on apps
    • small group outreach is still best
  • 38. assess services
    • survey users/staff : would you recommend this service to a friend? why or why not?
    • evaluate the library's follow-through : marketing, priority placement, training
    • assess stats : staff time and service use
  • 39. acting on library values
    • community advocacy
    • net neutrality
    • light the dark fiber
    • freedom of information
    • personal privacy
    • expert research help
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. who are we and what do we do? we are the library and we democratize information and expertise.
  • 45. and we are all freaking awesome
  • 46. Don’t just stand there and shout it. Do something about it. ~ Depeche Mode
  • 47. Questions? Sarah Houghton-Jan web: LibrarianInBlack.net twitter: twitter.com/TheLiB email: [email_address] im: LibrarianInBlack skype: LibrarianInBlack facebook: facebook.com/LibrarianInBlack