Mobile Services Primer

A Mobile Services Primer for Public Libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net

why mobile?

why mobile? ‣ 80% of Americans adults own a cell phone

why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets

why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets ‣ 43% own MP3 players

why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets ‣ 43% own MP3 players ‣ stats on iPad - 500,000 (+ Android tablets)

Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/

Even if you don’t use a smart phone, recognize that your users do.

10 steps to mobile on the cheap

#1: your website

#1: your website ‣ is your website mobile-friendly?

#1: your website ‣ is your website mobile-friendly? ‣ ﬁnd out at W3C’s mobileOK Checker

#1: your website ‣ is your website mobile-friendly? ‣ ﬁnd out at W3C’s mobileOK Checker ‣ (or whole site) and a mobile services create a mobile version of your homepage webpage too

#2: your catalog

#2: your catalog ‣ My test of catalog mobile friendliness

#2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha

#2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix

#2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern?

#2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app?

#2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app? ‣ watch for cost & feature/functionality loss

#2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app? ‣ watch for cost & feature/functionality loss ‣ WorldCat (mobile app + mobile webpage)

#3: databases

#3: databases ‣ mobile applications and/or mobile-friendly pages

#3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page)

#3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app)

#3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others

#3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors

#3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors ‣ watch for feature & functionality loss

#4: ebooks

#4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats

#4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi

#4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app

#4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app ‣ who has missed the boat?

#4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app ‣ who has missed the boat? ‣ check with all vendors

#5: reference

#5: reference ‣ text messaging - AIM hack, LibraryH3lp

#5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary”

#5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary” ‣ IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.)

#5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary” ‣ IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.) ‣ web chat - nope

#6: social media

#6: social media ‣ Facebook

#6: social media ‣ Facebook - many mobile FB apps

#6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events

#6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter

#6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter - many mobile Twitter apps

#6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter - many mobile Twitter apps - post regular updates

#7: location-based services geo-location + data + fun

#7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests)

#7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests) ‣ augmented reality browsers - Layar, Wikitude (campus or library tours, local history tours & scavenger hunts)

#7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests) ‣ augmented reality browsers - Layar, Wikitude (campus or library tours, local history tours & scavenger hunts) ‣ Air Painter (contests, scavenger hunts)

#8: the souped up stuff: apps

#8: the souped up stuff: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library)

#8: the souped up stuff: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library) ‣ custom iPhone or Android app (D.C. Public)

the souped up stuff: in-library services ‣ walk-in mobile message center (dok) ‣ library mobile charging stations ‣ stations library mobile media download

#9: marketing mobile

#9: marketing mobile ‣ market mobile with mobile

#9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts

#9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus”

#9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like)

#9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like) ‣ contests for signing up, mayorships, etc.

#10: support staff mobile use

#10: support staff mobile use ‣ ensure mobile access to email/calendar

#10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff

#10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work

#10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work ‣ buy mobile devices for staff to use/train on

#10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work ‣ buy mobile devices for staff to use/train on ‣ WorldCat, Aldiko, Google Translate, 5 apps for every librarian to know: ThinkingSpace, & Foursquare

Questions? Sarah Houghton-Jan web: LibrarianInBlack.net Twitter: @TheLiB Facebook: Facebook.com/ LibrarianInBlack IM: LibrarianInBlack Skype: LibrarianInBlack email: LibrarianInBlack@gmail.com

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Mobile Services Primer

by Sarah Houghton on Apr 14, 2010

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