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Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
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Mobile Services Primer

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Presentation for Computers in Libraries 2010.

Presentation for Computers in Libraries 2010.

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    1. A Mobile Services Primer for Public Libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net
    2. why mobile?
    3. why mobile?
    4. why mobile? ‣ 80% of Americans adults own a cell phone
    5. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets
    6. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets ‣ 43% own MP3 players
    7. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets ‣ 43% own MP3 players ‣ stats on iPad - 500,000 (+ Android tablets)
    8. Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/
    9. Even if you don’t use a smart phone, recognize that your users do.
    10. 10 steps to mobile on the cheap
    11. #1: your website
    12. #1: your website ‣ is your website mobile-friendly?
    13. #1: your website ‣ is your website mobile-friendly? ‣ find out at W3C’s mobileOK Checker
    14. #1: your website ‣ is your website mobile-friendly? ‣ find out at W3C’s mobileOK Checker ‣ (or whole site) and a mobile services create a mobile version of your homepage webpage too
    15. #2: your catalog
    16. #2: your catalog ‣ My test of catalog mobile friendliness
    17. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha
    18. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix
    19. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern?
    20. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app?
    21. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app? ‣ watch for cost & feature/functionality loss
    22. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app? ‣ watch for cost & feature/functionality loss ‣ WorldCat (mobile app + mobile webpage)
    23. #3: databases
    24. #3: databases ‣ mobile applications and/or mobile-friendly pages
    25. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page)
    26. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app)
    27. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others
    28. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors
    29. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors ‣ watch for feature & functionality loss
    30. #4: ebooks
    31. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats
    32. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi
    33. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app
    34. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app ‣ who has missed the boat?
    35. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app ‣ who has missed the boat? ‣ check with all vendors
    36. #5: reference
    37. #5: reference ‣ text messaging - AIM hack, LibraryH3lp
    38. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary”
    39. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary” ‣ IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.)
    40. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary” ‣ IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.) ‣ web chat - nope
    41. #6: social media
    42. #6: social media ‣ Facebook
    43. #6: social media ‣ Facebook - many mobile FB apps
    44. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events
    45. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter
    46. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter - many mobile Twitter apps
    47. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter - many mobile Twitter apps - post regular updates
    48. #7: location-based services geo-location + data + fun
    49. #7: location-based services geo-location + data + fun
    50. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests)
    51. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests) ‣ augmented reality browsers - Layar, Wikitude (campus or library tours, local history tours & scavenger hunts)
    52. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests) ‣ augmented reality browsers - Layar, Wikitude (campus or library tours, local history tours & scavenger hunts) ‣ Air Painter (contests, scavenger hunts)
    53. #8: the souped up stuff: apps
    54. #8: the souped up stuff: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library)
    55. #8: the souped up stuff: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library) ‣ custom iPhone or Android app (D.C. Public)
    56. the souped up stuff: in-library services ‣ walk-in mobile message center (dok) ‣ library mobile charging stations ‣ stations library mobile media download
    57. #9: marketing mobile
    58. #9: marketing mobile ‣ market mobile with mobile
    59. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts
    60. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus”
    61. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like)
    62. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like) ‣ contests for signing up, mayorships, etc.
    63. #10: support staff mobile use
    64. #10: support staff mobile use ‣ ensure mobile access to email/calendar
    65. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff
    66. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work
    67. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work ‣ buy mobile devices for staff to use/train on
    68. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work ‣ buy mobile devices for staff to use/train on ‣ WorldCat, Aldiko, Google Translate, 5 apps for every librarian to know: ThinkingSpace, & Foursquare
    69. Questions? Sarah Houghton-Jan web: LibrarianInBlack.net Twitter: @TheLiB Facebook: Facebook.com/ LibrarianInBlack IM: LibrarianInBlack Skype: LibrarianInBlack email: LibrarianInBlack@gmail.com

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