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A Mobile Services Primer
   for Public Libraries
       Sarah Houghton-Jan
     Digital Futures Manager,
      San Jose Pu...
why mobile?
why mobile?
why mobile?
‣   80% of Americans adults own a cell phone
why mobile?
‣ 80% of Americans adults own a cell phone
‣ By 2015 U.S. ownership of all mobile
  will be 162 million - 2/3
...
why mobile?
‣   80% of Americans adults own a cell phone
‣ By 2015 U.S. ownership of all mobile
  will be 162 million - 2/...
why mobile?
‣ 80% of Americans adults own a cell phone
‣ By 2015 U.S. ownership of all mobile
  will be 162 million - 2/3
...
Jolie O’Dell, Mashable, on the Morgan Stanley study:
 http://mashable.com/2010/04/13/mobile-web-stats/
Even if you don’t use a smart phone,
   recognize that your users do.
10 steps to
mobile on the cheap
#1: your website
#1: your website

‣ is your website mobile-friendly?
#1: your website

‣ is your website mobile-friendly?
‣ find out at W3C’s mobileOK Checker
#1: your website

‣ is your website mobile-friendly?
‣ find out at W3C’s mobileOK Checker
‣ (or whole site) and a mobile se...
#2: your catalog
#2: your catalog
‣   My test of catalog mobile friendliness
#2: your catalog
‣   My test of catalog mobile friendliness
     - PASS - SOPAC, Evergreen, Koha
#2: your catalog
‣   My test of catalog mobile friendliness
     - PASS - SOPAC, Evergreen, Koha
     - FAIL - Innovative,...
#2: your catalog
‣   My test of catalog mobile friendliness
     - PASS - SOPAC, Evergreen, Koha
     - FAIL - Innovative,...
#2: your catalog
‣   My test of catalog mobile friendliness
     - PASS - SOPAC, Evergreen, Koha
     - FAIL - Innovative,...
#2: your catalog
‣   My test of catalog mobile friendliness
     - PASS - SOPAC, Evergreen, Koha
     - FAIL - Innovative,...
#2: your catalog
‣   My test of catalog mobile friendliness
     - PASS - SOPAC, Evergreen, Koha
     - FAIL - Innovative,...
#3: databases
#3: databases
‣ mobile applications and/or mobile-friendly
  pages
#3: databases
‣ mobile applications and/or mobile-friendly
  pages
   - EBSCO (page)
#3: databases
‣ mobile applications and/or mobile-friendly
  pages
   - EBSCO (page)
   - Gale (app)
#3: databases
‣ mobile applications and/or mobile-friendly
  pages
   - EBSCO (page)
   - Gale (app)
   - others
#3: databases
‣ mobile applications and/or mobile-friendly
  pages
   - EBSCO (page)
   - Gale (app)
   - others
‣ check w...
#3: databases
‣ mobile applications and/or mobile-friendly
  pages
   - EBSCO (page)
   - Gale (app)
   - others
‣ check w...
#4: ebooks
#4: ebooks

‣ eAudioBooks: MP3s/DRM-laden formats
#4: ebooks

‣ eAudioBooks: MP3s/DRM-laden formats
‣ eBooks: PDF, Mobi
#4: ebooks

‣ eAudioBooks: MP3s/DRM-laden formats
‣ eBooks: PDF, Mobi
‣ Overdrive eBook app
#4: ebooks

‣ eAudioBooks: MP3s/DRM-laden formats
‣ eBooks: PDF, Mobi
‣ Overdrive eBook app
‣ who has missed the boat?
#4: ebooks

‣ eAudioBooks: MP3s/DRM-laden formats
‣ eBooks: PDF, Mobi
‣ Overdrive eBook app
‣ who has missed the boat?
‣ c...
#5: reference
#5: reference

‣ text messaging - AIM hack, LibraryH3lp
#5: reference

‣ text messaging - AIM hack, LibraryH3lp
‣ Twitter - “send us a question with
  @SanJoseLibrary”
#5: reference

‣ text messaging - AIM hack, LibraryH3lp
‣ Twitter - “send us a question with
  @SanJoseLibrary”
‣   IM - f...
#5: reference

‣ text messaging - AIM hack, LibraryH3lp
‣ Twitter - “send us a question with
  @SanJoseLibrary”
‣   IM - f...
#6: social media
#6: social media
‣ Facebook
#6: social media
‣ Facebook
 - many mobile FB apps
#6: social media
‣ Facebook
 - many mobile FB apps
 - post updates, photos, video, & events
#6: social media
‣ Facebook
 - many mobile FB apps
 - post updates, photos, video, & events
‣ Twitter
#6: social media
‣ Facebook
 - many mobile FB apps
 - post updates, photos, video, & events
‣ Twitter
 - many mobile Twitt...
#6: social media
‣ Facebook
 - many mobile FB apps
 - post updates, photos, video, & events
‣ Twitter
 - many mobile Twitt...
#7: location-based services
      geo-location + data + fun
#7: location-based services
      geo-location + data + fun
#7: location-based services
          geo-location + data + fun
 ‣ check-in sites - Foursquare,tips, trips,
   Gowalla(ent...
#7: location-based services
           geo-location + data + fun
 ‣ check-in sites - Foursquare,tips, trips,
   Gowalla(en...
#7: location-based services
            geo-location + data + fun
 ‣ check-in sites - Foursquare,tips, trips,
   Gowalla(e...
#8: the souped up stuff:
          apps
#8: the souped up stuff:
               apps

‣   Boopsie - customized mobile library
    application (Santa Clara County ...
#8: the souped up stuff:
               apps

‣   Boopsie - customized mobile library
    application (Santa Clara County ...
the souped up stuff:
    in-library services

‣ walk-in mobile message center (dok)
‣ library mobile charging stations
‣ s...
#9: marketing mobile
#9: marketing mobile

‣ market mobile with mobile
#9: marketing mobile

‣ market mobile with mobile
‣ start an opt-in list for library texts
#9: marketing mobile

‣ market mobile with mobile
‣ start an opt-in list for library texts
 - group texting app “textPlus”
#9: marketing mobile

‣ market mobile with mobile
‣ start an opt-in list for library texts
 - group texting app “textPlus”...
#9: marketing mobile

‣ market mobile with mobile
‣ start an opt-in list for library texts
 - group texting app “textPlus”...
#10: support staff mobile use
#10: support staff mobile use
 ‣   ensure mobile access to email/calendar
#10: support staff mobile use
 ‣ ensure mobile access to email/calendar
 ‣ train staff on mobile access to library stuff
#10: support staff mobile use
 ‣ ensure mobile access to email/calendar
 ‣ train staff on mobile access to library stuff
 ...
#10: support staff mobile use
 ‣ ensure mobile access to email/calendar
 ‣ train staff on mobile access to library stuff
 ...
#10: support staff mobile use
 ‣ ensure mobile access to email/calendar
 ‣ train staff on mobile access to library stuff
 ...
Questions?
Sarah Houghton-Jan
web: LibrarianInBlack.net
Twitter: @TheLiB
Facebook: Facebook.com/
LibrarianInBlack
IM: Libr...
Mobile Services Primer
Mobile Services Primer
Mobile Services Primer
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Mobile Services Primer

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  • Transcript of "Mobile Services Primer"

    1. 1. A Mobile Services Primer for Public Libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net
    2. 2. why mobile?
    3. 3. why mobile?
    4. 4. why mobile? ‣ 80% of Americans adults own a cell phone
    5. 5. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets
    6. 6. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets ‣ 43% own MP3 players
    7. 7. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets ‣ 43% own MP3 players ‣ stats on iPad - 500,000 (+ Android tablets)
    8. 8. Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/
    9. 9. Even if you don’t use a smart phone, recognize that your users do.
    10. 10. 10 steps to mobile on the cheap
    11. 11. #1: your website
    12. 12. #1: your website ‣ is your website mobile-friendly?
    13. 13. #1: your website ‣ is your website mobile-friendly? ‣ find out at W3C’s mobileOK Checker
    14. 14. #1: your website ‣ is your website mobile-friendly? ‣ find out at W3C’s mobileOK Checker ‣ (or whole site) and a mobile services create a mobile version of your homepage webpage too
    15. 15. #2: your catalog
    16. 16. #2: your catalog ‣ My test of catalog mobile friendliness
    17. 17. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha
    18. 18. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix
    19. 19. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern?
    20. 20. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app?
    21. 21. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app? ‣ watch for cost & feature/functionality loss
    22. 22. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app? ‣ watch for cost & feature/functionality loss ‣ WorldCat (mobile app + mobile webpage)
    23. 23. #3: databases
    24. 24. #3: databases ‣ mobile applications and/or mobile-friendly pages
    25. 25. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page)
    26. 26. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app)
    27. 27. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others
    28. 28. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors
    29. 29. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors ‣ watch for feature & functionality loss
    30. 30. #4: ebooks
    31. 31. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats
    32. 32. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi
    33. 33. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app
    34. 34. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app ‣ who has missed the boat?
    35. 35. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app ‣ who has missed the boat? ‣ check with all vendors
    36. 36. #5: reference
    37. 37. #5: reference ‣ text messaging - AIM hack, LibraryH3lp
    38. 38. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary”
    39. 39. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary” ‣ IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.)
    40. 40. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary” ‣ IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.) ‣ web chat - nope
    41. 41. #6: social media
    42. 42. #6: social media ‣ Facebook
    43. 43. #6: social media ‣ Facebook - many mobile FB apps
    44. 44. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events
    45. 45. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter
    46. 46. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter - many mobile Twitter apps
    47. 47. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter - many mobile Twitter apps - post regular updates
    48. 48. #7: location-based services geo-location + data + fun
    49. 49. #7: location-based services geo-location + data + fun
    50. 50. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests)
    51. 51. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests) ‣ augmented reality browsers - Layar, Wikitude (campus or library tours, local history tours & scavenger hunts)
    52. 52. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests) ‣ augmented reality browsers - Layar, Wikitude (campus or library tours, local history tours & scavenger hunts) ‣ Air Painter (contests, scavenger hunts)
    53. 53. #8: the souped up stuff: apps
    54. 54. #8: the souped up stuff: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library)
    55. 55. #8: the souped up stuff: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library) ‣ custom iPhone or Android app (D.C. Public)
    56. 56. the souped up stuff: in-library services ‣ walk-in mobile message center (dok) ‣ library mobile charging stations ‣ stations library mobile media download
    57. 57. #9: marketing mobile
    58. 58. #9: marketing mobile ‣ market mobile with mobile
    59. 59. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts
    60. 60. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus”
    61. 61. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like)
    62. 62. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like) ‣ contests for signing up, mayorships, etc.
    63. 63. #10: support staff mobile use
    64. 64. #10: support staff mobile use ‣ ensure mobile access to email/calendar
    65. 65. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff
    66. 66. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work
    67. 67. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work ‣ buy mobile devices for staff to use/train on
    68. 68. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work ‣ buy mobile devices for staff to use/train on ‣ WorldCat, Aldiko, Google Translate, 5 apps for every librarian to know: ThinkingSpace, & Foursquare
    69. 69. Questions? Sarah Houghton-Jan web: LibrarianInBlack.net Twitter: @TheLiB Facebook: Facebook.com/ LibrarianInBlack IM: LibrarianInBlack Skype: LibrarianInBlack email: LibrarianInBlack@gmail.com
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