Mobile Services Primer

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Presentation for Computers in Libraries 2010.

Presentation for Computers in Libraries 2010.

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  • 1. A Mobile Services Primer for Public Libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net
  • 2. why mobile?
  • 3. why mobile?
  • 4. why mobile? ‣ 80% of Americans adults own a cell phone
  • 5. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets
  • 6. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets ‣ 43% own MP3 players
  • 7. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of all mobile will be 162 million - 2/3 of smart phones handsets ‣ 43% own MP3 players ‣ stats on iPad - 500,000 (+ Android tablets)
  • 8. Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/
  • 9. Even if you don’t use a smart phone, recognize that your users do.
  • 10. 10 steps to mobile on the cheap
  • 11. #1: your website
  • 12. #1: your website ‣ is your website mobile-friendly?
  • 13. #1: your website ‣ is your website mobile-friendly? ‣ find out at W3C’s mobileOK Checker
  • 14. #1: your website ‣ is your website mobile-friendly? ‣ find out at W3C’s mobileOK Checker ‣ (or whole site) and a mobile services create a mobile version of your homepage webpage too
  • 15. #2: your catalog
  • 16. #2: your catalog ‣ My test of catalog mobile friendliness
  • 17. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha
  • 18. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix
  • 19. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern?
  • 20. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app?
  • 21. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app? ‣ watch for cost & feature/functionality loss
  • 22. #2: your catalog ‣ My test of catalog mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern? ‣ does vendor offer mobile add-on or app? ‣ watch for cost & feature/functionality loss ‣ WorldCat (mobile app + mobile webpage)
  • 23. #3: databases
  • 24. #3: databases ‣ mobile applications and/or mobile-friendly pages
  • 25. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page)
  • 26. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app)
  • 27. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others
  • 28. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors
  • 29. #3: databases ‣ mobile applications and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors ‣ watch for feature & functionality loss
  • 30. #4: ebooks
  • 31. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats
  • 32. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi
  • 33. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app
  • 34. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app ‣ who has missed the boat?
  • 35. #4: ebooks ‣ eAudioBooks: MP3s/DRM-laden formats ‣ eBooks: PDF, Mobi ‣ Overdrive eBook app ‣ who has missed the boat? ‣ check with all vendors
  • 36. #5: reference
  • 37. #5: reference ‣ text messaging - AIM hack, LibraryH3lp
  • 38. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary”
  • 39. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary” ‣ IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.)
  • 40. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary” ‣ IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.) ‣ web chat - nope
  • 41. #6: social media
  • 42. #6: social media ‣ Facebook
  • 43. #6: social media ‣ Facebook - many mobile FB apps
  • 44. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events
  • 45. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter
  • 46. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter - many mobile Twitter apps
  • 47. #6: social media ‣ Facebook - many mobile FB apps - post updates, photos, video, & events ‣ Twitter - many mobile Twitter apps - post regular updates
  • 48. #7: location-based services geo-location + data + fun
  • 49. #7: location-based services geo-location + data + fun
  • 50. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests)
  • 51. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests) ‣ augmented reality browsers - Layar, Wikitude (campus or library tours, local history tours & scavenger hunts)
  • 52. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare,tips, trips, Gowalla(entries for library, contests) ‣ augmented reality browsers - Layar, Wikitude (campus or library tours, local history tours & scavenger hunts) ‣ Air Painter (contests, scavenger hunts)
  • 53. #8: the souped up stuff: apps
  • 54. #8: the souped up stuff: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library)
  • 55. #8: the souped up stuff: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library) ‣ custom iPhone or Android app (D.C. Public)
  • 56. the souped up stuff: in-library services ‣ walk-in mobile message center (dok) ‣ library mobile charging stations ‣ stations library mobile media download
  • 57. #9: marketing mobile
  • 58. #9: marketing mobile ‣ market mobile with mobile
  • 59. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts
  • 60. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus”
  • 61. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like)
  • 62. #9: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like) ‣ contests for signing up, mayorships, etc.
  • 63. #10: support staff mobile use
  • 64. #10: support staff mobile use ‣ ensure mobile access to email/calendar
  • 65. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff
  • 66. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work
  • 67. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work ‣ buy mobile devices for staff to use/train on
  • 68. #10: support staff mobile use ‣ ensure mobile access to email/calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work ‣ buy mobile devices for staff to use/train on ‣ WorldCat, Aldiko, Google Translate, 5 apps for every librarian to know: ThinkingSpace, & Foursquare
  • 69. Questions? Sarah Houghton-Jan web: LibrarianInBlack.net Twitter: @TheLiB Facebook: Facebook.com/ LibrarianInBlack IM: LibrarianInBlack Skype: LibrarianInBlack email: LibrarianInBlack@gmail.com