Mobile Services on a Shoestring
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Presentation for Handheld Librarian 3 about mobile services for libraries

Presentation for Handheld Librarian 3 about mobile services for libraries

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Mobile Services on a Shoestring Presentation Transcript

  • 1. Mobile Services on a Shoestring Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net
  • 2. why mobile?
  • 3. why mobile?
  • 4. why mobile? ‣ 80% of Americans adults own a cell phone
  • 5. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets
  • 6. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets ‣ 43% own MP3 players
  • 7. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets ‣ 43% own MP3 players ‣ stats on iPad - 500,000 (+ watch Android tablets)
  • 8. Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/
  • 9. Even if you don’t use a smart phone, recognize that your users do.
  • 10. the great debate: mobile sites vs. apps
  • 11. 10 steps to mobile on the cheap
  • 12. 10 steps to über mobile on ^ the cheap
  • 13. #1: your website
  • 14. #1: your website ‣ is your website mobile-friendly?
  • 15. #1: your website ‣ is your website mobile-friendly? ‣ find out at W3C’s mobileOK Checker
  • 16. #1: your website ‣ is your website mobile-friendly? ‣ find out at W3C’s mobileOK Checker ‣ (or whole site) and a mobile services create a mobile version of your homepage webpage too
  • 17. create mobile version of your homepage (or whole site) w/ only mobile-friendly services get advice at “Mobile Friendly Library Websites” by Fleur Helsingor at the University of California, Berkeley (http://www.lib.berkeley.edu/digicoll/libraryweb/mobile-websites.pdf)
  • 18. ‣ is your website mobile-friendly? find out at W3C’s mobileOK Checker
  • 19. #2: your catalog
  • 20. #2: your catalog ‣ test catalog’s mobile friendliness
  • 21. #2: your catalog ‣ test catalog’s mobile friendliness - PASS - SOPAC, Evergreen, Koha
  • 22. #2: your catalog ‣ test catalog’s mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix
  • 23. #2: your catalog ‣ test catalog’s mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern?
  • 24. ‣ does your vendor offer a mobile add- on or application? cost/free? watch for feature & functionality loss
  • 25. ‣ WorldCat (mobile app + mobile webpage)
  • 26. #3: databases
  • 27. #3: databases ‣ mobile apps and/or mobile-friendly pages
  • 28. #3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page)
  • 29. #3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page) - Gale (app)
  • 30. #3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others
  • 31. #3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors
  • 32. #3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors ‣ watch for feature & functionality loss
  • 33. #4: ebooks
  • 34. #4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death
  • 35. #4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death ‣ eBook formats: PDF, Mobi
  • 36. #4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death ‣ eBook formats: PDF, Mobi ‣ Overdrive eBook app
  • 37. #4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death ‣ eBook formats: PDF, Mobi ‣ Overdrive eBook app ‣ who missed the boat?
  • 38. #4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death ‣ eBook formats: PDF, Mobi ‣ Overdrive eBook app ‣ who missed the boat? ‣ check with all vendors
  • 39. #5: reference
  • 40. #5: reference ‣ text messaging - AIM hack, LibraryH3lp
  • 41. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary”
  • 42. IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk) web chat - nope
  • 43. #6: social media
  • 44. #6: social media Facebook
  • 45. #6: social media Facebook - many mobile FB apps
  • 46. #6: social media Facebook - many mobile FB apps - post updates, photos, video, & events
  • 47. Twitter
  • 48. Twitter - many more Twitter apps
  • 49. Twitter - many more Twitter apps - post frequent updates
  • 50. #7: location-based services geo-location + data + fun
  • 51. #7: location-based services geo-location + data + fun
  • 52. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests)
  • 53. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests) ‣ augmented reality browsers - Layar, Wikitude, Google Goggles
  • 54. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests) ‣ augmented reality browsers - Layar, Wikitude, Google Goggles - campus or library tours, local history tours
  • 55. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests) ‣ augmented reality browsers - Layar, Wikitude, Google Goggles - campus or library tours, local history tours ‣ Air Painter (contests, scavenger hunts)
  • 56. #8: apps
  • 57. #8: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library)
  • 58. #8: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library) ‣ custom iPhone or Android app (D.C. Public)
  • 59. #9: in-library services ‣ walk-in mobile message center (dok) ‣ library mobile charging stations ‣ library mobile media download stations
  • 60. #10: marketing mobile
  • 61. #10: marketing mobile ‣ market mobile with mobile
  • 62. #10: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts
  • 63. #10: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus”
  • 64. #10: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like)
  • 65. #10: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like) ‣ contests for signing up, mayorships, etc.
  • 66. …inc. marketing staff
  • 67. …inc. marketing staff ‣ ensure mobile access to work email and calendar
  • 68. …inc. marketing staff ‣ ensure mobile access to work email and calendar ‣ train staff on mobile access to library stuff
  • 69. …inc. marketing staff ‣ ensure mobile access to work email and calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work
  • 70. …inc. marketing staff ‣ ensure mobile access to work email and calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work ‣ buy mobile devices for staff to use/train on
  • 71. 7 apps every librarian should know ‣ Evernote ‣ IMDB ‣ Yelp
  • 72. 7 apps every librarian should know ‣ WorldCat ‣ Evernote ‣ IMDB ‣ Yelp
  • 73. 7 apps every librarian should know ‣ WorldCat ‣ Evernote ‣ Kindle/Nook ‣ IMDB ‣ Yelp
  • 74. 7 apps every librarian should know ‣ WorldCat ‣ Evernote ‣ Kindle/Nook ‣ IMDB ‣ Google Translate ‣ Yelp
  • 75. 7 apps every librarian should know ‣ WorldCat ‣ Evernote ‣ Kindle/Nook ‣ IMDB ‣ Google Translate ‣ Yelp ‣ Foursquare
  • 76. future challenges
  • 77. future challenges ‣ devices
  • 78. future challenges ‣ devices ‣ platforms
  • 79. future challenges ‣ devices ‣ platforms ‣ formats
  • 80. future challenges ‣ devices ‣ platforms ‣ formats ‣ digital rights management
  • 81. future challenges ‣ devices ‣ platforms ‣ formats ‣ digital rights management ‣ standards
  • 82. questions & discussion Sarah Houghton-Jan web: LibrarianInBlack.net Twitter: @TheLiB Facebook: Facebook.com/LibrarianInBlack IM: LibrarianInBlack Skype: LibrarianInBlack email: LibrarianInBlack@gmail.com