Mobile Services on a Shoestring

Mobile Services on a Shoestring Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net

why mobile?

why mobile? ‣ 80% of Americans adults own a cell phone

why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets

why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets ‣ 43% own MP3 players

why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets ‣ 43% own MP3 players ‣ stats on iPad - 500,000 (+ watch Android tablets)

Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/

Even if you don’t use a smart phone, recognize that your users do.

the great debate: mobile sites vs. apps

10 steps to mobile on the cheap

10 steps to über mobile on ^ the cheap

#1: your website

#1: your website ‣ is your website mobile-friendly?

#1: your website ‣ is your website mobile-friendly? ‣ ﬁnd out at W3C’s mobileOK Checker

#1: your website ‣ is your website mobile-friendly? ‣ ﬁnd out at W3C’s mobileOK Checker ‣ (or whole site) and a mobile services create a mobile version of your homepage webpage too

create mobile version of your homepage (or whole site) w/ only mobile-friendly services get advice at “Mobile Friendly Library Websites” by Fleur Helsingor at the University of California, Berkeley (http://www.lib.berkeley.edu/digicoll/libraryweb/mobile-websites.pdf)

‣ is your website mobile-friendly? ﬁnd out at W3C’s mobileOK Checker

#2: your catalog

#2: your catalog ‣ test catalog’s mobile friendliness

#2: your catalog ‣ test catalog’s mobile friendliness - PASS - SOPAC, Evergreen, Koha

#2: your catalog ‣ test catalog’s mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix

#2: your catalog ‣ test catalog’s mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern?

‣ does your vendor offer a mobile add- on or application? cost/free? watch for feature & functionality loss

‣ WorldCat (mobile app + mobile webpage)

#3: databases

#3: databases ‣ mobile apps and/or mobile-friendly pages

#3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page)

#3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page) - Gale (app)

#3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others

#3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors

#3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors ‣ watch for feature & functionality loss

#4: ebooks

#4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death

#4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death ‣ eBook formats: PDF, Mobi

#4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death ‣ eBook formats: PDF, Mobi ‣ Overdrive eBook app

#4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death ‣ eBook formats: PDF, Mobi ‣ Overdrive eBook app ‣ who missed the boat?

#4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death ‣ eBook formats: PDF, Mobi ‣ Overdrive eBook app ‣ who missed the boat? ‣ check with all vendors

#5: reference

#5: reference ‣ text messaging - AIM hack, LibraryH3lp

#5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary”

IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk) web chat - nope

#6: social media

#6: social media Facebook

#6: social media Facebook - many mobile FB apps

#6: social media Facebook - many mobile FB apps - post updates, photos, video, & events

Twitter

Twitter - many more Twitter apps

Twitter - many more Twitter apps - post frequent updates

#7: location-based services geo-location + data + fun

#7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests)

#7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests) ‣ augmented reality browsers - Layar, Wikitude, Google Goggles

#7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests) ‣ augmented reality browsers - Layar, Wikitude, Google Goggles - campus or library tours, local history tours

#7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests) ‣ augmented reality browsers - Layar, Wikitude, Google Goggles - campus or library tours, local history tours ‣ Air Painter (contests, scavenger hunts)

#8: apps

#8: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library)

#8: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library) ‣ custom iPhone or Android app (D.C. Public)

#9: in-library services ‣ walk-in mobile message center (dok) ‣ library mobile charging stations ‣ library mobile media download stations

#10: marketing mobile

#10: marketing mobile ‣ market mobile with mobile

#10: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts

#10: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus”

#10: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like)

#10: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like) ‣ contests for signing up, mayorships, etc.

…inc. marketing staff

…inc. marketing staff ‣ ensure mobile access to work email and calendar

…inc. marketing staff ‣ ensure mobile access to work email and calendar ‣ train staff on mobile access to library stuff

…inc. marketing staff ‣ ensure mobile access to work email and calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work

…inc. marketing staff ‣ ensure mobile access to work email and calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work ‣ buy mobile devices for staff to use/train on

7 apps every librarian should know ‣ Evernote ‣ IMDB ‣ Yelp

7 apps every librarian should know ‣ WorldCat ‣ Evernote ‣ IMDB ‣ Yelp

7 apps every librarian should know ‣ WorldCat ‣ Evernote ‣ Kindle/Nook ‣ IMDB ‣ Yelp

7 apps every librarian should know ‣ WorldCat ‣ Evernote ‣ Kindle/Nook ‣ IMDB ‣ Google Translate ‣ Yelp

7 apps every librarian should know ‣ WorldCat ‣ Evernote ‣ Kindle/Nook ‣ IMDB ‣ Google Translate ‣ Yelp ‣ Foursquare

future challenges

future challenges ‣ devices

future challenges ‣ devices ‣ platforms

future challenges ‣ devices ‣ platforms ‣ formats

future challenges ‣ devices ‣ platforms ‣ formats ‣ digital rights management

future challenges ‣ devices ‣ platforms ‣ formats ‣ digital rights management ‣ standards

questions & discussion Sarah Houghton-Jan web: LibrarianInBlack.net Twitter: @TheLiB Facebook: Facebook.com/LibrarianInBlack IM: LibrarianInBlack Skype: LibrarianInBlack email: LibrarianInBlack@gmail.com

http://librarianinblack.net	62
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Mobile Services on a Shoestring

by Sarah Houghton on Aug 02, 2010

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