Mobile Services
       on a Shoestring

            Sarah Houghton-Jan
Digital Futures Manager, San Jose Public Library
  ...
why mobile?
why mobile?
why mobile?
‣ 80% of Americans adults own a cell phone
why mobile?
‣ 80% of Americans adults own a cell phone
‣ By 2015 U.S. ownership of smart phones will be
  162 million - 2/...
why mobile?
‣ 80% of Americans adults own a cell phone
‣ By 2015 U.S. ownership of smart phones will be
  162 million - 2/...
why mobile?
‣ 80% of Americans adults own a cell phone
‣ By 2015 U.S. ownership of smart phones will be
  162 million - 2/...
Jolie O’Dell, Mashable, on the Morgan Stanley study:
 http://mashable.com/2010/04/13/mobile-web-stats/
Even if you don’t use a smart phone,
   recognize that your users do.
the great debate:
mobile sites vs. apps
10 steps to

mobile on the cheap
10 steps to
             über
mobile on      ^
            the cheap
#1: your website
#1: your website

‣ is your website mobile-friendly?
#1: your website

‣ is your website mobile-friendly?
‣ find out at W3C’s mobileOK Checker
#1: your website

‣ is your website mobile-friendly?
‣ find out at W3C’s mobileOK Checker
‣ (or whole site) and a mobile se...
create mobile version of your homepage (or whole
   site) w/ only mobile-friendly services
  get advice at “Mobile Friendl...
‣   is your website mobile-friendly?
    find out at W3C’s mobileOK Checker
#2: your catalog
#2: your catalog

‣ test catalog’s mobile friendliness
#2: your catalog

‣ test catalog’s mobile friendliness
   - PASS - SOPAC, Evergreen, Koha
#2: your catalog

‣ test catalog’s mobile friendliness
   - PASS - SOPAC, Evergreen, Koha
   - FAIL - Innovative,Voyager, ...
#2: your catalog

‣ test catalog’s mobile friendliness
   - PASS - SOPAC, Evergreen, Koha
   - FAIL - Innovative,Voyager, ...
‣   does your vendor offer a mobile add-
    on or application? cost/free?
    watch for feature & functionality loss
‣   WorldCat (mobile app + mobile
    webpage)
#3: databases
#3: databases
‣ mobile apps and/or mobile-friendly pages
#3: databases
‣ mobile apps and/or mobile-friendly pages
   - EBSCO (page)
#3: databases
‣ mobile apps and/or mobile-friendly pages
   - EBSCO (page)
   - Gale (app)
#3: databases
‣ mobile apps and/or mobile-friendly pages
   - EBSCO (page)
   - Gale (app)
   - others
#3: databases
‣ mobile apps and/or mobile-friendly pages
   - EBSCO (page)
   - Gale (app)
   - others
‣ check with all ve...
#3: databases
‣ mobile apps and/or mobile-friendly pages
   - EBSCO (page)
   - Gale (app)
   - others
‣ check with all ve...
#4: ebooks
#4: ebooks

‣ eAudioBook formats: MP3s/DRM-laden
  formats of death
#4: ebooks

‣ eAudioBook formats: MP3s/DRM-laden
  formats of death
‣   eBook formats: PDF, Mobi
#4: ebooks

‣ eAudioBook formats: MP3s/DRM-laden
  formats of death
‣ eBook formats: PDF, Mobi
‣ Overdrive eBook app
#4: ebooks

‣ eAudioBook formats: MP3s/DRM-laden
  formats of death
‣ eBook formats: PDF, Mobi
‣ Overdrive eBook app
‣ who...
#4: ebooks

‣ eAudioBook formats: MP3s/DRM-laden
  formats of death
‣ eBook formats: PDF, Mobi
‣ Overdrive eBook app
‣ who...
#5: reference
#5: reference
‣   text messaging - AIM hack, LibraryH3lp
#5: reference
‣ text messaging - AIM hack, LibraryH3lp
‣ Twitter - “send us a question with
  @SanJoseLibrary”
IM - free IM clients (Meebo, Trillian) + individual
  accounts (AIM, GoogleTalk)

  web chat - nope
#6: social media
#6: social media

Facebook
#6: social media

Facebook
 -   many mobile FB apps
#6: social media

Facebook
 -   many mobile FB apps
 -   post updates, photos,
     video, & events
Twitter
Twitter
 -   many more Twitter apps
Twitter
 -   many more Twitter apps
 -   post frequent updates
#7: location-based services
     geo-location + data + fun
#7: location-based services
     geo-location + data + fun
#7: location-based services
           geo-location + data + fun

‣ check-in sites - Foursquare, Gowalla(entries for
  lib...
#7: location-based services
           geo-location + data + fun

‣ check-in sites - Foursquare, Gowalla(entries for
  lib...
#7: location-based services
           geo-location + data + fun

‣ check-in sites - Foursquare, Gowalla(entries for
  lib...
#7: location-based services
           geo-location + data + fun

‣ check-in sites - Foursquare, Gowalla(entries for
  lib...
#8: apps
#8: apps


‣   Boopsie - customized mobile library application
    (Santa Clara County Library)
#8: apps


‣   Boopsie - customized mobile library application
    (Santa Clara County Library)
‣   custom iPhone or Andro...
#9: in-library services


‣ walk-in mobile message center (dok)
‣ library mobile charging stations
‣ library mobile media ...
#10: marketing mobile
#10: marketing mobile

‣ market mobile with mobile
#10: marketing mobile

‣ market mobile with mobile
‣ start an opt-in list for library texts
#10: marketing mobile

‣ market mobile with mobile
‣ start an opt-in list for library texts
 - group texting app “textPlus”
#10: marketing mobile

‣ market mobile with mobile
‣ start an opt-in list for library texts
 - group texting app “textPlus...
#10: marketing mobile

‣ market mobile with mobile
‣ start an opt-in list for library texts
 - group texting app “textPlus...
…inc. marketing staff
…inc. marketing staff

‣ ensure mobile access to work email and
  calendar
…inc. marketing staff

‣ ensure mobile access to work email and
  calendar
‣ train staff on mobile access to library stuff
…inc. marketing staff

‣ ensure mobile access to work email and
  calendar
‣ train staff on mobile access to library stuff...
…inc. marketing staff

‣ ensure mobile access to work email and
  calendar
‣ train staff on mobile access to library stuff...
7 apps every librarian
    should know

            ‣ Evernote
            ‣ IMDB
            ‣ Yelp
7 apps every librarian
    should know
‣ WorldCat   ‣ Evernote
             ‣ IMDB
             ‣ Yelp
7 apps every librarian
    should know
‣ WorldCat      ‣ Evernote
‣ Kindle/Nook   ‣ IMDB
                ‣ Yelp
7 apps every librarian
     should know
‣ WorldCat           ‣ Evernote
‣ Kindle/Nook        ‣ IMDB
‣ Google Translate   ‣...
7 apps every librarian
     should know
‣ WorldCat           ‣ Evernote
‣ Kindle/Nook        ‣ IMDB
‣ Google Translate   ‣...
future challenges
future challenges

‣ devices
future challenges

‣ devices
‣ platforms
future challenges

‣ devices
‣ platforms
‣ formats
future challenges

‣ devices
‣ platforms
‣ formats
‣ digital rights management
future challenges

‣ devices
‣ platforms
‣ formats
‣ digital rights management
‣ standards
questions & discussion

Sarah Houghton-Jan
web: LibrarianInBlack.net
Twitter: @TheLiB
Facebook: Facebook.com/LibrarianInBl...
Mobile Services on a Shoestring
Mobile Services on a Shoestring
Mobile Services on a Shoestring
Mobile Services on a Shoestring
Mobile Services on a Shoestring
Mobile Services on a Shoestring
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  • Mobile Services on a Shoestring

    1. 1. Mobile Services on a Shoestring Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net
    2. 2. why mobile?
    3. 3. why mobile?
    4. 4. why mobile? ‣ 80% of Americans adults own a cell phone
    5. 5. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets
    6. 6. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets ‣ 43% own MP3 players
    7. 7. why mobile? ‣ 80% of Americans adults own a cell phone ‣ By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets ‣ 43% own MP3 players ‣ stats on iPad - 500,000 (+ watch Android tablets)
    8. 8. Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/
    9. 9. Even if you don’t use a smart phone, recognize that your users do.
    10. 10. the great debate: mobile sites vs. apps
    11. 11. 10 steps to mobile on the cheap
    12. 12. 10 steps to über mobile on ^ the cheap
    13. 13. #1: your website
    14. 14. #1: your website ‣ is your website mobile-friendly?
    15. 15. #1: your website ‣ is your website mobile-friendly? ‣ find out at W3C’s mobileOK Checker
    16. 16. #1: your website ‣ is your website mobile-friendly? ‣ find out at W3C’s mobileOK Checker ‣ (or whole site) and a mobile services create a mobile version of your homepage webpage too
    17. 17. create mobile version of your homepage (or whole site) w/ only mobile-friendly services get advice at “Mobile Friendly Library Websites” by Fleur Helsingor at the University of California, Berkeley (http://www.lib.berkeley.edu/digicoll/libraryweb/mobile-websites.pdf)
    18. 18. ‣ is your website mobile-friendly? find out at W3C’s mobileOK Checker
    19. 19. #2: your catalog
    20. 20. #2: your catalog ‣ test catalog’s mobile friendliness
    21. 21. #2: your catalog ‣ test catalog’s mobile friendliness - PASS - SOPAC, Evergreen, Koha
    22. 22. #2: your catalog ‣ test catalog’s mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix
    23. 23. #2: your catalog ‣ test catalog’s mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative,Voyager, SirsiDynix see a pattern?
    24. 24. ‣ does your vendor offer a mobile add- on or application? cost/free? watch for feature & functionality loss
    25. 25. ‣ WorldCat (mobile app + mobile webpage)
    26. 26. #3: databases
    27. 27. #3: databases ‣ mobile apps and/or mobile-friendly pages
    28. 28. #3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page)
    29. 29. #3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page) - Gale (app)
    30. 30. #3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others
    31. 31. #3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors
    32. 32. #3: databases ‣ mobile apps and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others ‣ check with all vendors ‣ watch for feature & functionality loss
    33. 33. #4: ebooks
    34. 34. #4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death
    35. 35. #4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death ‣ eBook formats: PDF, Mobi
    36. 36. #4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death ‣ eBook formats: PDF, Mobi ‣ Overdrive eBook app
    37. 37. #4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death ‣ eBook formats: PDF, Mobi ‣ Overdrive eBook app ‣ who missed the boat?
    38. 38. #4: ebooks ‣ eAudioBook formats: MP3s/DRM-laden formats of death ‣ eBook formats: PDF, Mobi ‣ Overdrive eBook app ‣ who missed the boat? ‣ check with all vendors
    39. 39. #5: reference
    40. 40. #5: reference ‣ text messaging - AIM hack, LibraryH3lp
    41. 41. #5: reference ‣ text messaging - AIM hack, LibraryH3lp ‣ Twitter - “send us a question with @SanJoseLibrary”
    42. 42. IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk) web chat - nope
    43. 43. #6: social media
    44. 44. #6: social media Facebook
    45. 45. #6: social media Facebook - many mobile FB apps
    46. 46. #6: social media Facebook - many mobile FB apps - post updates, photos, video, & events
    47. 47. Twitter
    48. 48. Twitter - many more Twitter apps
    49. 49. Twitter - many more Twitter apps - post frequent updates
    50. 50. #7: location-based services geo-location + data + fun
    51. 51. #7: location-based services geo-location + data + fun
    52. 52. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests)
    53. 53. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests) ‣ augmented reality browsers - Layar, Wikitude, Google Goggles
    54. 54. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests) ‣ augmented reality browsers - Layar, Wikitude, Google Goggles - campus or library tours, local history tours
    55. 55. #7: location-based services geo-location + data + fun ‣ check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests) ‣ augmented reality browsers - Layar, Wikitude, Google Goggles - campus or library tours, local history tours ‣ Air Painter (contests, scavenger hunts)
    56. 56. #8: apps
    57. 57. #8: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library)
    58. 58. #8: apps ‣ Boopsie - customized mobile library application (Santa Clara County Library) ‣ custom iPhone or Android app (D.C. Public)
    59. 59. #9: in-library services ‣ walk-in mobile message center (dok) ‣ library mobile charging stations ‣ library mobile media download stations
    60. 60. #10: marketing mobile
    61. 61. #10: marketing mobile ‣ market mobile with mobile
    62. 62. #10: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts
    63. 63. #10: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus”
    64. 64. #10: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like)
    65. 65. #10: marketing mobile ‣ market mobile with mobile ‣ start an opt-in list for library texts - group texting app “textPlus” ‣ buy ads in relevant apps (local, library-like) ‣ contests for signing up, mayorships, etc.
    66. 66. …inc. marketing staff
    67. 67. …inc. marketing staff ‣ ensure mobile access to work email and calendar
    68. 68. …inc. marketing staff ‣ ensure mobile access to work email and calendar ‣ train staff on mobile access to library stuff
    69. 69. …inc. marketing staff ‣ ensure mobile access to work email and calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work
    70. 70. …inc. marketing staff ‣ ensure mobile access to work email and calendar ‣ train staff on mobile access to library stuff ‣ encourage staff use of mobile to do work ‣ buy mobile devices for staff to use/train on
    71. 71. 7 apps every librarian should know ‣ Evernote ‣ IMDB ‣ Yelp
    72. 72. 7 apps every librarian should know ‣ WorldCat ‣ Evernote ‣ IMDB ‣ Yelp
    73. 73. 7 apps every librarian should know ‣ WorldCat ‣ Evernote ‣ Kindle/Nook ‣ IMDB ‣ Yelp
    74. 74. 7 apps every librarian should know ‣ WorldCat ‣ Evernote ‣ Kindle/Nook ‣ IMDB ‣ Google Translate ‣ Yelp
    75. 75. 7 apps every librarian should know ‣ WorldCat ‣ Evernote ‣ Kindle/Nook ‣ IMDB ‣ Google Translate ‣ Yelp ‣ Foursquare
    76. 76. future challenges
    77. 77. future challenges ‣ devices
    78. 78. future challenges ‣ devices ‣ platforms
    79. 79. future challenges ‣ devices ‣ platforms ‣ formats
    80. 80. future challenges ‣ devices ‣ platforms ‣ formats ‣ digital rights management
    81. 81. future challenges ‣ devices ‣ platforms ‣ formats ‣ digital rights management ‣ standards
    82. 82. questions & discussion Sarah Houghton-Jan web: LibrarianInBlack.net Twitter: @TheLiB Facebook: Facebook.com/LibrarianInBlack IM: LibrarianInBlack Skype: LibrarianInBlack email: LibrarianInBlack@gmail.com

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