10 Steps to Mobile Supremacy for Libraries

Mobile Services for Libraries
Sarah Houghton-Jan
Digital Futures Manager, San Jose Public Library
Author, LibrarianInBlack.net

why mobile?
80% of American adults own a cell phone
By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets
43% own MP3 players
5 million iPads sold (+ watch Android tablets)

Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/

the great debate: mobile sites vs. apps

10 steps to mobile supremacy

#1: your website
mobile-friendly?
W3C’s mobileOK Checker
mobile version of homepage (or site)
mobile services webpage

is your website mobile-friendly? find out at W3C’s mobileOK Checker

“ Mobile Friendly Library Websites” by Fleur Helsingor @ UC Berkeley ( http://www.lib.berkeley.edu/digicoll/libraryweb/mobile-websites.pdf )

#2: your catalog
test catalog’s mobile friendliness
PASS - SOPAC, Evergreen, Koha
FAIL - Innovative, Voyager, SirsiDynix
see a pattern?

WorldCat (mobile app + mobile webpage)

#3: databases
mobile apps and/or mobile-friendly pages
EBSCO (page)
Gale (app)
others
check with all vendors
watch for feature & functionality loss

#4: ebooks
eAudioBook formats: MP3s/DRM-laden formats of death
eBook formats: PDF, Mobi
Overdrive eBook app
who missed the boat?
check with all vendors

#5: reference
text messaging - AIM & Google Voice hacks, LibraryH3lp
Twitter - “send a question to @SanJoseLibrary”

IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk) web chat - nope

#6: social media
Facebook
many mobile FB apps
post updates, photos, video, & events
pages vs. groups

Twitter
many more Twitter apps
post frequent updates

#7: location-based services
Foursquare, Gowalla, Facebook Places
- entries, tips, trips, contests
augmented reality - Layar, Wikitude
- campus or library tours, local history tours

#8: apps
Boopsie - customized mobile library application (San Jose Public Library)
custom iPhone or Android app (D.C. Public Library)

#9: in-library mobile services
walk-in mobile message center
library mobile charging stations
library mobile media download stations

#10: marketing mobile
market mobile with mobile
start an opt-in list for library texts
group texting app “textPlus”
buy ads in relevant apps (local, library-like)
contests for signing up, mayorships, etc.

… inc. marketing staff
ensure mobile access to work systems
train staff on mobile access to library stuff
encourage staff use of mobile to do work
buy mobile devices for staff to use/train on

7 apps every librarian should know
WorldCat
Kindle/Nook
Google Translate
Foursquare
Evernote
IMDB
Yelp

future challenges
devices
platforms
formats
digital rights management
standards

questions & discussion
Sarah Houghton-Jan
web: LibrarianInBlack.net
Twitter: @TheLiB
Facebook: Facebook.com/LibrarianInBlack
email: [email_address]

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10 Steps to Mobile Supremacy for Libraries

by Sarah Houghton on Oct 14, 2010

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