10 Steps to Mobile Supremacy for Libraries

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Slides for October 2010 webinar for Infopeople about mobile services for libraries.

Slides for October 2010 webinar for Infopeople about mobile services for libraries.

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Transcript

  • 1. Mobile Services for Libraries
    • Sarah Houghton-Jan
    • Digital Futures Manager, San Jose Public Library
    • Author, LibrarianInBlack.net
  • 2. why mobile?
    • 80% of American adults own a cell phone
    • By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets
    • 43% own MP3 players
    • 5 million iPads sold (+ watch Android tablets)
  • 3. Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/
  • 4.  
  • 5. the great debate: mobile sites vs. apps
  • 6. 10 steps to mobile supremacy
  • 7. #1: your website
    • mobile-friendly?
    • W3C’s mobileOK Checker
    • mobile version of homepage (or site)
    • mobile services webpage
  • 8.
    • is your website mobile-friendly? find out at W3C’s mobileOK Checker
  • 9. “ Mobile Friendly Library Websites” by Fleur Helsingor @ UC Berkeley ( http://www.lib.berkeley.edu/digicoll/libraryweb/mobile-websites.pdf )
  • 10.  
  • 11.  
  • 12. #2: your catalog
    • test catalog’s mobile friendliness
        • PASS - SOPAC, Evergreen, Koha
        • FAIL - Innovative, Voyager, SirsiDynix
            • see a pattern?
  • 13.  
  • 14.
    • WorldCat (mobile app + mobile webpage)
  • 15. #3: databases
    • mobile apps and/or mobile-friendly pages
        • EBSCO (page)
        • Gale (app)
        • others
    • check with all vendors
    • watch for feature & functionality loss
  • 16.  
  • 17. #4: ebooks
    • eAudioBook formats: MP3s/DRM-laden formats of death
    • eBook formats: PDF, Mobi
    • Overdrive eBook app
    • who missed the boat?
    • check with all vendors
  • 18. #5: reference
    • text messaging - AIM & Google Voice hacks, LibraryH3lp
    • Twitter - “send a question to @SanJoseLibrary”
  • 19. IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk) web chat - nope
  • 20. #6: social media
    • Facebook
      • many mobile FB apps
      • post updates, photos, video, & events
      • pages vs. groups
  • 21.
    • Twitter
      • many more Twitter apps
      • post frequent updates
  • 22. #7: location-based services
    • Foursquare, Gowalla, Facebook Places
    • - entries, tips, trips, contests
    • augmented reality - Layar, Wikitude
      • - campus or library tours, local history tours
  • 23.  
  • 24.  
  • 25. #8: apps
    • Boopsie - customized mobile library application (San Jose Public Library)
    • custom iPhone or Android app (D.C. Public Library)
  • 26.  
  • 27. #9: in-library mobile services
    • walk-in mobile message center
    • library mobile charging stations
    • library mobile media download stations
  • 28. #10: marketing mobile
    • market mobile with mobile
    • start an opt-in list for library texts
      • group texting app “textPlus”
    • buy ads in relevant apps (local, library-like)
    • contests for signing up, mayorships, etc.
  • 29. … inc. marketing staff
    • ensure mobile access to work systems
    • train staff on mobile access to library stuff
    • encourage staff use of mobile to do work
    • buy mobile devices for staff to use/train on
  • 30. 7 apps every librarian should know
    • WorldCat
    • Kindle/Nook
    • Google Translate
    • Foursquare
    • Evernote
    • IMDB
    • Yelp
  • 31. future challenges
    • devices
    • platforms
    • formats
    • digital rights management
    • standards
  • 32. questions & discussion
    • Sarah Houghton-Jan
    • web: LibrarianInBlack.net
    • Twitter: @TheLiB
    • Facebook: Facebook.com/LibrarianInBlack
    • email: [email_address]