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10 Lol Cat Laws Of Web Services For Smaller Underfunded Libraries Il2009

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A list of ideas to use when trying to improve your website for free, and with little staff time. Free resources, services, and websites make up this list - aimed at libraries but applicable to any …

A list of ideas to use when trying to improve your website for free, and with little staff time. Free resources, services, and websites make up this list - aimed at libraries but applicable to any type of website.

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  • 1. 10 LOL Cat Laws of Web Services for Smaller and Underfunded Libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net
  • 2. LOLcats combine: - cat photos - grammatically wonky captions - all sorts of wisdom
  • 3.  
  • 4. Talk with customers
  • 5. #1: Talk with customers
    • Email – Gmail, Yahoo Mail
    • Instant Messaging – AIM, GoogleTalk, Meebo
    • Chat Widgets – Meebo, Plugoo
    • VOIP/audio – Skype‏
    • Video – some IM clients, Skype‏
    • Text Messaging – Mosio ( $ ), AOL hack ( security? )‏
    • Social Networks – Facebook IM
    • Twitter – “ask us a question with @...”
    • Jing – screencast video on the fly
  • 6. Put chat windows and Help links where customers are UPSET Screenshot courtesy of David Lee King, Topeka Shawnee County Public Library
  • 7.  
  • 8. Help via Text-a-Librarian
      • Altarama
      • My InfoQuest cooperative!
  • 9. Interact with customers
  • 10. #2: Interact with Customers
    • Welcome comments on everything
    • Respond like a human being
    • Example: offer Online Book Clubs with a mix of staff and customers
  • 11. San Jose Public Library's Teen Book Club on LibraryThing
  • 12. Blogs for Recommendations
    • Blogs (each entry is its own review)‏
    • - Blogger, WordPress
    • Full participation
    • Entry templates w/ tags/categories
    • Pages for mysteries, picture books, graphic novels, biographies, books for teens, etc.
  • 13.  
  • 14.  
  • 15. Be social
  • 16. #3: Be Social
    • Find out where your users are
    • Be there, real, & reliably new
    • Facebook, Ning, MySpace, elsewhere?
  • 17. Social network resources
    • CheckUsernames.com : check many networks
    • Open ID and ClaimID : claim and log into multiple site profiles
    • Ping.fm or Hellotxt.com : simultaneous updates
    • AtomKeep : simultaneously updates
    • Twitter/Facebook : settings/apps to update both
    • Filtrbox : monitor social networks in real time
    • MyBUZZmonitor : hear what people say
  • 18. Events sites too
    • Eventful
    • Upcoming.org
    • Going.com
    • Craigslist
  • 19.  
  • 20.  
  • 21. $10 = 5000 Facebook Flyers to targeted audiences Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttlibrary/1546577200 CHEAP ADVERTISING!!!
  • 22. Use multimedia
  • 23. #4: Use Multimedia
    • Photos / Images
    • Podcasts
    • Videos
  • 24. Westmont Public Library
    • http://www.flickr.com/photos/westmontlibrary/549380055/
  • 25.  
  • 26. Exploit Image Generators
    • GeneratorBlog.blogspot.com
    • ImageGenerator.org
    • ImageChef.com
  • 27. Podcasting & Videocasting
    • people who can talk/sing
    • digital microphone
    • Audacity
    • OurMedia
    people who aren't camera-shy + digital video camera ($100+)‏ + Avidemux (editing)‏ YouTube/Blip.tv (hosting)‏
      • free & low-cost hardware on Free After Rebate
  • 28.  
  • 29. Learning Multimedia
    • screencasts – Wink, CamStudio
    • class websites – WordPress, Blogger
    • live office hours – FreeConferenceCall
    • live webcasts – UStream.tv
  • 30. Offer treatsies
  • 31. #5: Offer Treatsies
    • People like shiny objects,
    • Ask them what they want.
    • Then find them some.
  • 32. There are many treats in HCPL's catalog
  • 33. Staff Avatars!
    • a la Nashville Public Library
  • 34. “ My Account” Text Messages
  • 35. Surprisingly free stuff
  • 36. #6: Exploit the Free
  • 37. Tap the Google Wonderland
  • 38.  
  • 39. Marry free & paid content
  • 40. #7: Marry Free & Paid Content
    • Cease snobbery about paid content
    • Find the free stuff & promote it
    • Open source software for public computers
    • - Gnu Cash
    • - Open Office
    • - GIMP
    • - TypeFaster Typing Tutor
  • 41. Free eBooks
    • Project Gutenberg
    • AudioBooksForFree
    • Escholarship
    • Google Books
    • ManyBooks
    • Memoware
    • Online Books Page
    • Oxford Text Archive
    & many more!
  • 42. Free Databases
    • ArticlesBase.com
    • FindArticles.com
    • + free language learning sites
    • + free practice test sites
    • + free sites in all disciplines
    • Why not add this stuff to your website, or even your catalog?
  • 43. Respect customers
  • 44. #8: Respect Customers
    • You never know when you're the lunch.
    • Expect the best, not the worst.
    • Treat customers with respect, regardless of age of which services they use.
  • 45. Offer users choices
  • 46. #9: Offer Users Choices
    • How to contact you
    • How you communicate with them
    • How they find digital services
    • What they find online (content & format)‏
  • 47. Choices!
    • People are mashing up your library's content.
    • Why not advertise that?
    • Library ELF - account tracking and alerts (email, SMS, RSS)‏
    • Library LookUp bookmarklet
    • LibX Toolbar
    • Google Maps mashups w/ branches, local resources
    • iGoogle gadgets w/ library content
  • 48. Good Catalog = Choices
    • Can’t change ILS? Consider an overlay!
    • VuFind (open source)‏
    • LibraryThing for Libraries (fewer $ )‏
    • AquaBrowser ( $ )‏
    • Bibliocommons ( $ )‏
    • Endeca ( $ )‏
    • WorldCat Local ( $ )‏
  • 49. LibraryThing for Libraries
  • 50. Keep going!
  • 51. #10: Keep going!
    • Try new things!
    • Push administrators (solid project plans, marketing plans, and statistical re-evaluation)‏
    • Rejoice in failures (it means you're pushing boundaries!)‏
  • 52. Questions?
      • Sarah Houghton-Jan
      • web: www.LibrarianInBlack.net
      • IM: LibrarianInBlack
      • Skype: LibrairanInBlack
      • Facebook: facebook.com/librarianinblack
      • Twitter: twitter.com/TheLiB
      • email: [email_address]