10 LOL Cat Laws   of Web Services for  Smaller and  Underfunded  Libraries Sarah Houghton-Jan Digital Futures Manager,  Sa...
LOLcats combine:   - cat photos   - grammatically wonky captions   - all sorts of wisdom
 
Talk with customers
#1: Talk with customers <ul><li>Email  – Gmail, Yahoo Mail </li></ul><ul><li>Instant Messaging  – AIM, GoogleTalk, Meebo <...
Put chat windows and Help links where customers are UPSET Screenshot courtesy of David Lee King, Topeka Shawnee County Pub...
 
Help via Text-a-Librarian <ul><ul><li>Altarama </li></ul></ul><ul><ul><li>My InfoQuest cooperative! </li></ul></ul>
Interact with customers
#2: Interact with Customers <ul><li>Welcome comments on everything </li></ul><ul><li>Respond like a human being </li></ul>...
San Jose Public Library's Teen Book Club on LibraryThing
Blogs for Recommendations <ul><li>Blogs (each entry is its own review)‏ </li></ul><ul><li>- Blogger, WordPress  </li></ul>...
 
 
Be social
#3: Be Social <ul><li>Find out where your users are </li></ul><ul><li>Be there, real, & reliably new </li></ul><ul><li>Fac...
Social network resources <ul><li>CheckUsernames.com : check many networks </li></ul><ul><li>Open ID and ClaimID : claim an...
Events sites too <ul><li>Eventful </li></ul><ul><li>Upcoming.org </li></ul><ul><li>Going.com </li></ul><ul><li>Craigslist ...
 
 
$10 = 5000 Facebook Flyers to targeted audiences Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttli...
Use multimedia
#4: Use Multimedia <ul><li>Photos / Images </li></ul><ul><li>Podcasts </li></ul><ul><li>Videos </li></ul>
Westmont Public Library <ul><li>http://www.flickr.com/photos/westmontlibrary/549380055/ </li></ul>
 
Exploit Image Generators <ul><li>GeneratorBlog.blogspot.com  </li></ul><ul><li>ImageGenerator.org </li></ul><ul><li>ImageC...
Podcasting & Videocasting <ul><li>people who can talk/sing  </li></ul><ul><li>digital microphone  </li></ul><ul><li>Audaci...
 
Learning Multimedia <ul><li>screencasts –  Wink, CamStudio </li></ul><ul><li>class websites –  WordPress, Blogger </li></u...
Offer treatsies
#5: Offer Treatsies <ul><li>People like shiny objects, </li></ul><ul><li>Ask them what they want. </li></ul><ul><li>Then f...
There are many treats in HCPL's catalog
Staff Avatars! <ul><li>a la Nashville Public Library </li></ul>
“ My Account” Text Messages
Surprisingly free stuff
#6: Exploit the Free
Tap the Google Wonderland
 
Marry free & paid content
#7: Marry Free & Paid Content <ul><li>Cease snobbery about paid content </li></ul><ul><li>Find the free stuff & promote it...
Free eBooks <ul><li>Project Gutenberg </li></ul><ul><li>AudioBooksForFree </li></ul><ul><li>Escholarship </li></ul><ul><li...
Free Databases <ul><li>ArticlesBase.com </li></ul><ul><li>FindArticles.com </li></ul><ul><li>+ free language learning site...
Respect customers
#8: Respect Customers <ul><li>You never know when you're the lunch. </li></ul><ul><li>Expect the best, not the worst. </li...
Offer users choices
#9: Offer Users Choices  <ul><li>How to contact you </li></ul><ul><li>How you communicate with them </li></ul><ul><li>How ...
Choices! <ul><li>People are mashing up your library's content.  </li></ul><ul><li>Why not advertise that? </li></ul><ul><l...
Good Catalog = Choices  <ul><li>Can’t change ILS? Consider an overlay! </li></ul><ul><li>VuFind (open source)‏ </li></ul><...
LibraryThing for Libraries
Keep going!
#10: Keep going! <ul><li>Try new things! </li></ul><ul><li>Push administrators (solid project plans, marketing plans, and ...
Questions? <ul><ul><li>Sarah Houghton-Jan </li></ul></ul><ul><ul><li>web: www.LibrarianInBlack.net </li></ul></ul><ul><ul>...
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10 Lol Cat Laws Of Web Services For Smaller Underfunded Libraries Il2009

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A list of ideas to use when trying to improve your website for free, and with little staff time. Free resources, services, and websites make up this list - aimed at libraries but applicable to any type of website.

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10 Lol Cat Laws Of Web Services For Smaller Underfunded Libraries Il2009

  1. 1. 10 LOL Cat Laws of Web Services for Smaller and Underfunded Libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net
  2. 2. LOLcats combine: - cat photos - grammatically wonky captions - all sorts of wisdom
  3. 4. Talk with customers
  4. 5. #1: Talk with customers <ul><li>Email – Gmail, Yahoo Mail </li></ul><ul><li>Instant Messaging – AIM, GoogleTalk, Meebo </li></ul><ul><li>Chat Widgets – Meebo, Plugoo </li></ul><ul><li>VOIP/audio – Skype‏ </li></ul><ul><li>Video – some IM clients, Skype‏ </li></ul><ul><li>Text Messaging – Mosio ( $ ), AOL hack ( security? )‏ </li></ul><ul><li>Social Networks – Facebook IM </li></ul><ul><li>Twitter – “ask us a question with @...” </li></ul><ul><li>Jing – screencast video on the fly </li></ul>
  5. 6. Put chat windows and Help links where customers are UPSET Screenshot courtesy of David Lee King, Topeka Shawnee County Public Library
  6. 8. Help via Text-a-Librarian <ul><ul><li>Altarama </li></ul></ul><ul><ul><li>My InfoQuest cooperative! </li></ul></ul>
  7. 9. Interact with customers
  8. 10. #2: Interact with Customers <ul><li>Welcome comments on everything </li></ul><ul><li>Respond like a human being </li></ul><ul><li>Example: offer Online Book Clubs with a mix of staff and customers </li></ul>
  9. 11. San Jose Public Library's Teen Book Club on LibraryThing
  10. 12. Blogs for Recommendations <ul><li>Blogs (each entry is its own review)‏ </li></ul><ul><li>- Blogger, WordPress </li></ul><ul><li>Full participation </li></ul><ul><li>Entry templates w/ tags/categories </li></ul><ul><li>Pages for mysteries, picture books, graphic novels, biographies, books for teens, etc. </li></ul>
  11. 15. Be social
  12. 16. #3: Be Social <ul><li>Find out where your users are </li></ul><ul><li>Be there, real, & reliably new </li></ul><ul><li>Facebook, Ning, MySpace, elsewhere? </li></ul>
  13. 17. Social network resources <ul><li>CheckUsernames.com : check many networks </li></ul><ul><li>Open ID and ClaimID : claim and log into multiple site profiles </li></ul><ul><li>Ping.fm or Hellotxt.com : simultaneous updates </li></ul><ul><li>AtomKeep : simultaneously updates </li></ul><ul><li>Twitter/Facebook : settings/apps to update both </li></ul><ul><li>Filtrbox : monitor social networks in real time </li></ul><ul><li>MyBUZZmonitor : hear what people say </li></ul>
  14. 18. Events sites too <ul><li>Eventful </li></ul><ul><li>Upcoming.org </li></ul><ul><li>Going.com </li></ul><ul><li>Craigslist </li></ul>
  15. 21. $10 = 5000 Facebook Flyers to targeted audiences Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttlibrary/1546577200 CHEAP ADVERTISING!!!
  16. 22. Use multimedia
  17. 23. #4: Use Multimedia <ul><li>Photos / Images </li></ul><ul><li>Podcasts </li></ul><ul><li>Videos </li></ul>
  18. 24. Westmont Public Library <ul><li>http://www.flickr.com/photos/westmontlibrary/549380055/ </li></ul>
  19. 26. Exploit Image Generators <ul><li>GeneratorBlog.blogspot.com </li></ul><ul><li>ImageGenerator.org </li></ul><ul><li>ImageChef.com </li></ul>
  20. 27. Podcasting & Videocasting <ul><li>people who can talk/sing </li></ul><ul><li>digital microphone </li></ul><ul><li>Audacity </li></ul><ul><li>OurMedia </li></ul>people who aren't camera-shy + digital video camera ($100+)‏ + Avidemux (editing)‏ YouTube/Blip.tv (hosting)‏ <ul><ul><li>free & low-cost hardware on Free After Rebate </li></ul></ul>
  21. 29. Learning Multimedia <ul><li>screencasts – Wink, CamStudio </li></ul><ul><li>class websites – WordPress, Blogger </li></ul><ul><li>live office hours – FreeConferenceCall </li></ul><ul><li>live webcasts – UStream.tv </li></ul>
  22. 30. Offer treatsies
  23. 31. #5: Offer Treatsies <ul><li>People like shiny objects, </li></ul><ul><li>Ask them what they want. </li></ul><ul><li>Then find them some. </li></ul>
  24. 32. There are many treats in HCPL's catalog
  25. 33. Staff Avatars! <ul><li>a la Nashville Public Library </li></ul>
  26. 34. “ My Account” Text Messages
  27. 35. Surprisingly free stuff
  28. 36. #6: Exploit the Free
  29. 37. Tap the Google Wonderland
  30. 39. Marry free & paid content
  31. 40. #7: Marry Free & Paid Content <ul><li>Cease snobbery about paid content </li></ul><ul><li>Find the free stuff & promote it </li></ul><ul><li>Open source software for public computers </li></ul><ul><li>- Gnu Cash </li></ul><ul><li>- Open Office </li></ul><ul><li>- GIMP </li></ul><ul><li>- TypeFaster Typing Tutor </li></ul>
  32. 41. Free eBooks <ul><li>Project Gutenberg </li></ul><ul><li>AudioBooksForFree </li></ul><ul><li>Escholarship </li></ul><ul><li>Google Books </li></ul><ul><li>ManyBooks </li></ul><ul><li>Memoware </li></ul><ul><li>Online Books Page </li></ul><ul><li>Oxford Text Archive </li></ul>& many more!
  33. 42. Free Databases <ul><li>ArticlesBase.com </li></ul><ul><li>FindArticles.com </li></ul><ul><li>+ free language learning sites </li></ul><ul><li>+ free practice test sites </li></ul><ul><li>+ free sites in all disciplines </li></ul><ul><li>Why not add this stuff to your website, or even your catalog? </li></ul>
  34. 43. Respect customers
  35. 44. #8: Respect Customers <ul><li>You never know when you're the lunch. </li></ul><ul><li>Expect the best, not the worst. </li></ul><ul><li>Treat customers with respect, regardless of age of which services they use. </li></ul>
  36. 45. Offer users choices
  37. 46. #9: Offer Users Choices <ul><li>How to contact you </li></ul><ul><li>How you communicate with them </li></ul><ul><li>How they find digital services </li></ul><ul><li>What they find online (content & format)‏ </li></ul>
  38. 47. Choices! <ul><li>People are mashing up your library's content. </li></ul><ul><li>Why not advertise that? </li></ul><ul><li>Library ELF - account tracking and alerts (email, SMS, RSS)‏ </li></ul><ul><li>Library LookUp bookmarklet </li></ul><ul><li>LibX Toolbar </li></ul><ul><li>Google Maps mashups w/ branches, local resources </li></ul><ul><li>iGoogle gadgets w/ library content </li></ul>
  39. 48. Good Catalog = Choices <ul><li>Can’t change ILS? Consider an overlay! </li></ul><ul><li>VuFind (open source)‏ </li></ul><ul><li>LibraryThing for Libraries (fewer $ )‏ </li></ul><ul><li>AquaBrowser ( $ )‏ </li></ul><ul><li>Bibliocommons ( $ )‏ </li></ul><ul><li>Endeca ( $ )‏ </li></ul><ul><li>WorldCat Local ( $ )‏ </li></ul>
  40. 49. LibraryThing for Libraries
  41. 50. Keep going!
  42. 51. #10: Keep going! <ul><li>Try new things! </li></ul><ul><li>Push administrators (solid project plans, marketing plans, and statistical re-evaluation)‏ </li></ul><ul><li>Rejoice in failures (it means you're pushing boundaries!)‏ </li></ul>
  43. 52. Questions? <ul><ul><li>Sarah Houghton-Jan </li></ul></ul><ul><ul><li>web: www.LibrarianInBlack.net </li></ul></ul><ul><ul><li>IM: LibrarianInBlack </li></ul></ul><ul><ul><li>Skype: LibrairanInBlack </li></ul></ul><ul><ul><li>Facebook: facebook.com/librarianinblack </li></ul></ul><ul><ul><li>Twitter: twitter.com/TheLiB </li></ul></ul><ul><ul><li>email: [email_address] </li></ul></ul>
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