10 Lol Cat Laws Of Web Services For Smaller Underfunded Libraries
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10 Lol Cat Laws Of Web Services For Smaller Underfunded Libraries

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A presentation on web services for small and underfunded libraries (isn't that all of us?) for Computers in Libraries 2009.

A presentation on web services for small and underfunded libraries (isn't that all of us?) for Computers in Libraries 2009.

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  • Great presentation, thank you so much for putting it online!
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  • Sarah -
    I love your use of the Lolcats in this presentation! Lots of good stuff in the presentation that I'm going to share with my staff. Thanks!
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  • Sarah, what a wonderful, fun, informative presentation. Totally engaging! Thanks for posting it. Wish I could have seen it live!
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  • Thank you for the wonderful presentation. I'm going to take some of these ideas to the Big Boss.
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  • 1. The 10 LOL Cat Laws of Web Services for Smaller and Underfunded Libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net
  • 2. LOL...whatsie?
    • #1: LOLcats are photos, of cats usually, with funny, gramatically incorrect captions
    • #2: The captions often play on memes and “in-jokes” previously generated by other LOLcat photos
    • #3: They spout all sorts of wisdom.
  • 3. LOLcat
  • 4. The 10 LOL Cat Laws of Web Services for Smaller & Underfunded Libraries
  • 5.  
  • 6. #1: Talk with customers
    • Email
    • Instant messaging (AIM, Meebo, Plugoo)‏
    • Chat Widgets (IM or web-based chat window on webpages)‏
    • Voice Over IP (VOIP like Skype and other services)‏
    • Video Chat (some IM clients, Skype too!)‏
    • Text messaging (SMS)‏
  • 7. UNLV's IM Service
  • 8. Put chat windows and “assistance” links where customers are UPSET Screenshot courtesy of David Lee King, Topeka Shawnee County Public Library
  • 9.  
  • 10. Text Messaging (SMS)‏
    • Cell phones and SMS are now more popular than ever
    • Offer both circulation and reference services via SMS ($)‏
    • “ For pay” (rather cheap) and hack options (which have security and feature issues)‏
  • 11. Reference Service via SMS
  • 12.  
  • 13. #2: Interact with Customers
    • Welcome comments on everything
    • Respond like a human being
    • Example: offer Online Book Clubs with a mix of staff and customers
  • 14. San Jose Public Library's Teen Book Club on LibraryThing
  • 15. Blogs for Recommendations
    • Blogs (each entry is its own review)
    • -or- Wikis (subject/age based pages w/ reviews)‏
    • Encourage full staff participation
    • Offer a template w/ tags and categories
    • Welcome customer comments and entries
  • 16.  
  • 17.  
  • 18.  
  • 19. #5: Be Engaged
    • Use EngagedPatrons.org (free and low-cost Web 2.0 services for libraries run by Glenn Peterson of Hennepin County Lib.)‏
    • Events Calendar with online registration
    • Blogs
    • Google Maps mashup for library locations
    • Library contact form
    • RSS feeds + other stuff too!
  • 20.  
  • 21.  
  • 22.  
  • 23. #3: Be Social
    • Be present where your users are
    • Be real
    • Be reliable and continuously new
  • 24.  
  • 25.  
  • 26. $10 = 5000 Facebook Flyers to targeted audiences Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttlibrary/1546577200 CHEAP ADVERTISING!!!
  • 27.  
  • 28. #4: Use Multimedia
    • Photographs / Images
    • Podcasts
    • Videocasts
    • Games
  • 29. Westmont Public Library
    • http://www.flickr.com/photos/westmontlibrary/549380055/
  • 30.  
  • 31. Exploit Image Generators
    • GeneratorBlog.blogspot.com
    • ImageGenerator.org
    • ImageChef.com
  • 32. Podcasting & Videocasting
    • people who can talk/sing
    • digital microphone (free)
    • Audacity (free)‏
    • a Blogger blog (free)‏
    people who aren't camera-shy + digital video camera ($100+)‏ + Avidemux editing software (free)‏ + a Blogger blog (free)‏
  • 33.  
  • 34. #6: Offer Treatsies
    • People like shiny objects,
    • Ask them what they want.
    • Then find them some.
  • 35. There are many of a treat in HCPL's catalog
  • 36. Staff Avatars!
    • a la Nashville Public Library
  • 37. “ My Account” Text Messages
  • 38.  
  • 39. #7: Exploit the Free
    • Free web hosting, statistics, and web gadgets‏
  • 40.  
  • 41. Tap the Google Wonderland
  • 42.  
  • 43.  
  • 44. #8: Respect Customers
    • You never know when you're lunch.
    • Expect the best, not the worst.
    • Treat customers with respect, regardless of age of which services they use.
  • 45.  
  • 46. #9: Offer Users Choices
    • How to contact you
    • How you communicate with them
    • How they find things online
    • What they find online (content & format)‏
  • 47. Mashups = Choices
    • People are mashing up your library's content.
    • Why not advertise that?
    • Library ELF: account tracking and alerts through e-mail, RSS, and text messaging
    • Library LookUp: click on this bookmarklet when on a webpage with an ISBN to look up item in the catalog
    • LibX Toolbar: Direct access in web browser to catalog and more (other toolbars too)‏
  • 48. Library Elf
  • 49. Good Catalog = Choices
    • Can’t change ILS? Consider an overlay!
    • AquaBrowser ($)‏
    • Endeca ($)‏
    • LibraryThing for Libraries (fewer $)‏
    • VuFind (open source)‏
    • WorldCat Local ($)‏
  • 50. LibraryThing for Libraries
  • 51.  
  • 52. #10: Keep going!
    • Try new things!
    • Push administrators (they like 24/7 nature of web services, minimal staffing and cheap costs, highest ROI in the library)‏
    • Rejoice in failures (it means you're pushing boundaries!)‏
  • 53. And why do we do all of this?
  • 54. Because we're proud of our services, and there's nothing worse than blending in...
  • 55.  
  • 56.  
  • 57. Questions?
      • Sarah Houghton-Jan
      • web: www.LibrarianInBlack.net
      • email: [email_address]
      • IM: LibrarianInBlack
      • Skype: LibrairanInBlack
      • Facebook: facebook.com/librarianinblack
    Ask her anything. Really!