The 10 LOL Cat Laws   of Web Services for  Smaller and  Underfunded  Libraries Sarah Houghton-Jan Digital Futures Manager,...
LOL...whatsie? <ul><li>#1: LOLcats are photos, of cats usually, with funny, gramatically incorrect captions </li></ul><ul>...
LOLcat
The 10 LOL Cat Laws   of Web Services for Smaller & Underfunded Libraries
 
#1: Talk with customers <ul><li>Email </li></ul><ul><li>Instant messaging (AIM, Meebo, Plugoo)‏ </li></ul><ul><li>Chat Wid...
UNLV's IM Service
Put chat windows and “assistance” links where customers are UPSET Screenshot courtesy of David Lee King, Topeka Shawnee Co...
 
Text Messaging (SMS)‏ <ul><li>Cell phones and SMS are now more popular than ever </li></ul><ul><li>Offer both circulation ...
Reference Service via SMS
 
#2: Interact with Customers <ul><li>Welcome comments on everything </li></ul><ul><li>Respond like a human being </li></ul>...
San Jose Public Library's Teen Book Club on LibraryThing
Blogs for Recommendations <ul><li>Blogs (each entry is its own review)  </li></ul><ul><li>-or- Wikis (subject/age based pa...
 
 
 
#5: Be Engaged <ul><li>Use  EngagedPatrons.org   (free and low-cost Web 2.0 services for libraries run by Glenn Peterson o...
 
 
 
#3: Be Social <ul><li>Be present where your users are </li></ul><ul><li>Be real </li></ul><ul><li>Be reliable and continuo...
 
 
$10 = 5000 Facebook Flyers to targeted audiences Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttli...
 
#4: Use Multimedia <ul><li>Photographs / Images </li></ul><ul><li>Podcasts </li></ul><ul><li>Videocasts </li></ul><ul><li>...
Westmont Public Library <ul><li>http://www.flickr.com/photos/westmontlibrary/549380055/ </li></ul>
 
Exploit Image Generators <ul><li>GeneratorBlog.blogspot.com  </li></ul><ul><li>ImageGenerator.org </li></ul><ul><li>ImageC...
Podcasting & Videocasting <ul><li>people who can talk/sing  </li></ul><ul><li>digital microphone (free)  </li></ul><ul><li...
 
#6: Offer Treatsies <ul><li>People like shiny objects, </li></ul><ul><li>Ask them what they want. </li></ul><ul><li>Then f...
There are many of a treat in HCPL's catalog
Staff Avatars! <ul><li>a la Nashville Public Library </li></ul>
“ My Account” Text Messages
 
#7: Exploit the Free <ul><li>Free web hosting, statistics, and web gadgets‏ </li></ul>
 
Tap the Google Wonderland
 
 
#8: Respect Customers <ul><li>You never know when you're lunch. </li></ul><ul><li>Expect the best, not the worst. </li></u...
 
#9: Offer Users Choices  <ul><li>How to contact you </li></ul><ul><li>How you communicate with them </li></ul><ul><li>How ...
Mashups = Choices  <ul><li>People are mashing up your library's content.  </li></ul><ul><li>Why not advertise that? </li><...
Library Elf
Good Catalog = Choices  <ul><li>Can’t change ILS? Consider an overlay! </li></ul><ul><li>AquaBrowser ($)‏ </li></ul><ul><l...
LibraryThing for Libraries
 
#10: Keep going! <ul><li>Try new things! </li></ul><ul><li>Push administrators (they like 24/7 nature of web services, min...
And why do we  do all of this?
Because we're proud of our services, and there's nothing worse than blending in...
 
 
Questions? <ul><ul><li>Sarah Houghton-Jan </li></ul></ul><ul><ul><li>web: www.LibrarianInBlack.net </li></ul></ul><ul><ul>...
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10 Lol Cat Laws Of Web Services For Smaller Underfunded Libraries

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A presentation on web services for small and underfunded libraries (isn't that all of us?) for Computers in Libraries 2009.

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  • Great presentation, thank you so much for putting it online!
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  • Sarah -
    I love your use of the Lolcats in this presentation! Lots of good stuff in the presentation that I'm going to share with my staff. Thanks!
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  • Sarah, what a wonderful, fun, informative presentation. Totally engaging! Thanks for posting it. Wish I could have seen it live!
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  • Thank you for the wonderful presentation. I'm going to take some of these ideas to the Big Boss.
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10 Lol Cat Laws Of Web Services For Smaller Underfunded Libraries

  1. The 10 LOL Cat Laws of Web Services for Smaller and Underfunded Libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net
  2. LOL...whatsie? <ul><li>#1: LOLcats are photos, of cats usually, with funny, gramatically incorrect captions </li></ul><ul><li>#2: The captions often play on memes and “in-jokes” previously generated by other LOLcat photos </li></ul><ul><li>#3: They spout all sorts of wisdom. </li></ul>
  3. LOLcat
  4. The 10 LOL Cat Laws of Web Services for Smaller & Underfunded Libraries
  5.  
  6. #1: Talk with customers <ul><li>Email </li></ul><ul><li>Instant messaging (AIM, Meebo, Plugoo)‏ </li></ul><ul><li>Chat Widgets (IM or web-based chat window on webpages)‏ </li></ul><ul><li>Voice Over IP (VOIP like Skype and other services)‏ </li></ul><ul><li>Video Chat (some IM clients, Skype too!)‏ </li></ul><ul><li>Text messaging (SMS)‏ </li></ul>
  7. UNLV's IM Service
  8. Put chat windows and “assistance” links where customers are UPSET Screenshot courtesy of David Lee King, Topeka Shawnee County Public Library
  9.  
  10. Text Messaging (SMS)‏ <ul><li>Cell phones and SMS are now more popular than ever </li></ul><ul><li>Offer both circulation and reference services via SMS ($)‏ </li></ul><ul><li>“ For pay” (rather cheap) and hack options (which have security and feature issues)‏ </li></ul>
  11. Reference Service via SMS
  12.  
  13. #2: Interact with Customers <ul><li>Welcome comments on everything </li></ul><ul><li>Respond like a human being </li></ul><ul><li>Example: offer Online Book Clubs with a mix of staff and customers </li></ul>
  14. San Jose Public Library's Teen Book Club on LibraryThing
  15. Blogs for Recommendations <ul><li>Blogs (each entry is its own review) </li></ul><ul><li>-or- Wikis (subject/age based pages w/ reviews)‏ </li></ul><ul><li>Encourage full staff participation </li></ul><ul><li>Offer a template w/ tags and categories </li></ul><ul><li>Welcome customer comments and entries </li></ul>
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  17.  
  18.  
  19. #5: Be Engaged <ul><li>Use EngagedPatrons.org (free and low-cost Web 2.0 services for libraries run by Glenn Peterson of Hennepin County Lib.)‏ </li></ul><ul><li>Events Calendar with online registration </li></ul><ul><li>Blogs </li></ul><ul><li>Google Maps mashup for library locations </li></ul><ul><li>Library contact form </li></ul><ul><li>RSS feeds + other stuff too! </li></ul>
  20.  
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  22.  
  23. #3: Be Social <ul><li>Be present where your users are </li></ul><ul><li>Be real </li></ul><ul><li>Be reliable and continuously new </li></ul>
  24.  
  25.  
  26. $10 = 5000 Facebook Flyers to targeted audiences Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttlibrary/1546577200 CHEAP ADVERTISING!!!
  27.  
  28. #4: Use Multimedia <ul><li>Photographs / Images </li></ul><ul><li>Podcasts </li></ul><ul><li>Videocasts </li></ul><ul><li>Games </li></ul>
  29. Westmont Public Library <ul><li>http://www.flickr.com/photos/westmontlibrary/549380055/ </li></ul>
  30.  
  31. Exploit Image Generators <ul><li>GeneratorBlog.blogspot.com </li></ul><ul><li>ImageGenerator.org </li></ul><ul><li>ImageChef.com </li></ul>
  32. Podcasting & Videocasting <ul><li>people who can talk/sing </li></ul><ul><li>digital microphone (free) </li></ul><ul><li>Audacity (free)‏ </li></ul><ul><li>a Blogger blog (free)‏ </li></ul>people who aren't camera-shy + digital video camera ($100+)‏ + Avidemux editing software (free)‏ + a Blogger blog (free)‏
  33.  
  34. #6: Offer Treatsies <ul><li>People like shiny objects, </li></ul><ul><li>Ask them what they want. </li></ul><ul><li>Then find them some. </li></ul>
  35. There are many of a treat in HCPL's catalog
  36. Staff Avatars! <ul><li>a la Nashville Public Library </li></ul>
  37. “ My Account” Text Messages
  38.  
  39. #7: Exploit the Free <ul><li>Free web hosting, statistics, and web gadgets‏ </li></ul>
  40.  
  41. Tap the Google Wonderland
  42.  
  43.  
  44. #8: Respect Customers <ul><li>You never know when you're lunch. </li></ul><ul><li>Expect the best, not the worst. </li></ul><ul><li>Treat customers with respect, regardless of age of which services they use. </li></ul>
  45.  
  46. #9: Offer Users Choices <ul><li>How to contact you </li></ul><ul><li>How you communicate with them </li></ul><ul><li>How they find things online </li></ul><ul><li>What they find online (content & format)‏ </li></ul>
  47. Mashups = Choices <ul><li>People are mashing up your library's content. </li></ul><ul><li>Why not advertise that? </li></ul><ul><li>Library ELF: account tracking and alerts through e-mail, RSS, and text messaging </li></ul><ul><li>Library LookUp: click on this bookmarklet when on a webpage with an ISBN to look up item in the catalog </li></ul><ul><li>LibX Toolbar: Direct access in web browser to catalog and more (other toolbars too)‏ </li></ul>
  48. Library Elf
  49. Good Catalog = Choices <ul><li>Can’t change ILS? Consider an overlay! </li></ul><ul><li>AquaBrowser ($)‏ </li></ul><ul><li>Endeca ($)‏ </li></ul><ul><li>LibraryThing for Libraries (fewer $)‏ </li></ul><ul><li>VuFind (open source)‏ </li></ul><ul><li>WorldCat Local ($)‏ </li></ul>
  50. LibraryThing for Libraries
  51.  
  52. #10: Keep going! <ul><li>Try new things! </li></ul><ul><li>Push administrators (they like 24/7 nature of web services, minimal staffing and cheap costs, highest ROI in the library)‏ </li></ul><ul><li>Rejoice in failures (it means you're pushing boundaries!)‏ </li></ul>
  53. And why do we do all of this?
  54. Because we're proud of our services, and there's nothing worse than blending in...
  55.  
  56.  
  57. Questions? <ul><ul><li>Sarah Houghton-Jan </li></ul></ul><ul><ul><li>web: www.LibrarianInBlack.net </li></ul></ul><ul><ul><li>email: [email_address] </li></ul></ul><ul><ul><li>IM: LibrarianInBlack </li></ul></ul><ul><ul><li>Skype: LibrairanInBlack </li></ul></ul><ul><ul><li>Facebook: facebook.com/librarianinblack </li></ul></ul>Ask her anything. Really!

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