Web 2.0 and Australian Libraries

Web 2.0, Technology & Libraries Andrew Finegan Reference Librarian Northern Territory Library

In the beginning… The World Wide Web in 1992…

NTL Website in 1996…

In the days before Google

Online Social Networking on the Web in the 1990s

What is Web 2.0?

Human Networks http://www.flickr.com/photos/sats_somu/361419683/

Web 1.0 to Web 2.0 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

Wikis http://www.flickr.com/photos/cogdog/19490596/

Blogging

http://www.flickr.com/photos/whiteafrican/2473388923/

http://www.boingboing.net

http://www.dailykos.com

http://www.neilgaiman.com

http://happyfacesrock.blogspot.com

http://abc.net.au http://www.theage.com.au

Twitter

Flickr http://www.flickr.com/photos/morberg/3022858454/

Youtube http://www.flickr.com/photos/fensterbme/1990023423/

Bringing it all together http://www.flickr.com/photos/jasiagal/529508374/

http://www.twittermap.com

http://www.myspace.com http://www.facebook.com http:// www.flickr.com/photos/jelene/2715774596/ http://www.flickr.com/photos/caius/2052302113/ “ Social Networking” sites

There’s a lot out there http://www.flickr.com/photos/jamesjustin/2467455318

Human filters http://www.flickr.com/photos/ayea/320855060/

Collective Intelligence Share Interact Discuss

Social bookmarking http://www.digg.com http://del.icio.us

Sharing links http://www.librarystuff.com http://www.tametheweb.com

News Sites http://www.theage.com.au http://www.guardian.co.uk

Commercial Sites http://www.amazon.com

http://www.briansolis.com/2008/08/introducing-conversation-prism.html

The conversation
Listening
Learning
Sharing
Use what works best for you and the user.

Who actually does all this???

Online Communities http:// www.flickr.com/photos/vascellari/2174166231 /

How do you find the time? http://www.flickr.com/photos/apoxapox/2326859116/

Feeds http://www.flickr.com/photos/paulwatson/2211084219/ http://www.flickr.com/photos/chenta/2478823482/ “…as easy as checking your email.”

Information Overload http://www.flickr.com/photos/paulr/349560220/ Know your own limits!

Australian Libraries http://www.flickr.com/photos/iamthebestartist/423573268/

Library News Feeds http://www.slv.vic.gov.au/about/site/feeds/index.html http://www.slq.qld.gov.au

John Oxley Library Blog http://blogs.slq.qld.gov.au/jol/

The Summer Read http://www.slv.vic.gov.au

Inside a Dog http://www.insideadog.com.au

The Inky Awards

Acoustica http://www.myspace.com/citylibraryacoustica

Nash Appreciation Society

SLQ on Youtube

SLNSW on Flickr http://www.flickr.com/photos/statelibraryofnsw

NLA Image Pool http://www.flickr.com/groups/pictureaustralia_ppe/

So, what should we be doing?

Bandwagon = Fail
Ask yourself:
What are we trying to achieve?
Who are we trying to reach?
Who will we actually be successful with?

The Mum Test http://www.flickr.com/photos/beccaplusmolly/2769227799/

Millennials http://www.flickr.com/photos/pittcaleb/2158797800/

We need to be a ‘blip!’ http://www.flickr.com/photos/donsolo/3029452838/

Conversations
What conversations do you have with your clients in the physical library?

Move those conversations online http://www.briansolis.com/2008/08/introducing-conversation-prism.html Continue the conversations

Speak their language

Free! But… http:// www.flickr.com/photos/16038409@N02/2326310839 /

BALANCE
Keep the channels of communication flowing regularly
BUT
Avoid overloading the client with information

Don’t expect a mad rush http://www.flickr.com/photos/dhammza/106714414/

Social networking sites alone won’t do the social networking for you! You still need to start the conversation.

What can we achieve?

A human identity for the library. http://www.flickr.com/photos/litlnemo/259241497 /

Real-time online presence

An open public forum http://www.flickr.com/photos/bretfausett/119649669/

Online Community http://www.flickr.com/photos/eyermonkey/2292879587/

Reaching a bigger audience http://www.flickr.com/photos/melanieandjohn/200829496/

Better practice for the things we already do http://www.flickr.com/photos/peskylibrary/1816149856/

Any Questions?
Andrew Finegan
Reference Librarian
Northern Territory Library
[email_address]
(08) 8999 7437

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Web 2.0 and Australian Libraries

by Andrew Finegan on Dec 01, 2008

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