Word of Mouth Marketing Seminar - The Word of Mouth Company Presentation
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Word of Mouth Club – ‘We love to talk’ Jo Schultz and Vicki Foster established the Word of Mouth Club brand to ‘make women’s lives easier’. They are flying in from N.S.W. to share the ...

Word of Mouth Club – ‘We love to talk’ Jo Schultz and Vicki Foster established the Word of Mouth Club brand to ‘make women’s lives easier’. They are flying in from N.S.W. to share the success of their brand and its underlying premise that word-of-mouth marketing in all its incarnations and across diverse platforms (even libraries) is the most effective marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014

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Word of Mouth Marketing Seminar - The Word of Mouth Company Presentation Presentation Transcript

  • 1. • What is word of mouth marketing – WOMM? • Is word of mouth marketing really worth it? • Are your customers talking about you and what are they saying? • How to implement WOMM into your library Today
  • 2. September 2005 Hey Jo want to start a company that is all about word of mouth? sure… The Word Of Mouth Company was born!
  • 3. An opportunity for brands to join the conversation Go to the hubs Invited Transparent
  • 4. ….nine years later
  • 5. ….nine years later
  • 6. Let’s talk about word of mouth!
  • 7. Organic WOM Sharing a solution Seeking out a recommendation
  • 8. What is word of mouth marketing (WOMM)? Word of mouth marketing as a media channel is simply.. conversations. It is about earning the right to airtime in your consumers conversations – for free! Go to them, don’t wait.
  • 9. Is WOMM really worth it?
  • 10. Does your library have talkability? Would YOU recommend your library to your friends and family? Offers a solution Makes my life easier New or innovative Entertaining Experience exceeds customers expectations e.g. friendly staff, variety of publications Will it make your customer look good in a conversation?
  • 11. What next? • Would YOU recommend your library to your friends and family? • In house audit • Listen • Include and inspire your team - create a WOMM Committee!
  • 12. The conversation journey…
  • 13. Quick recap • We know the difference between organic WOM and WOMM • We know that you need to have “Talkability” if you want to invest in WOMM • We know that our “house” needs to be in order before rolling out a WOMM campaign to our customers
  • 14. Are your customers talking about you and what are they saying?
  • 15. What was that you said?
  • 16. What was the tone of the conversation?
  • 17. Time to listen
  • 18. How/where to listen social media face-to-face postcard feedback online survey
  • 19. Gaining airtime Guess what?!
  • 20. Gaining airtime If you want people to talk about you give them a message worth spreading •Develop and tweak your sticky story on an ongoing basis •Deliver the right message to the right people, at the right time
  • 21. How to implement WOMM into your library and measure its success
  • 22. How to implement a campaign • Plan your resources • Set your objectives • Devise your strategy - Map out your timing - Finalise your ‘sticky story’ - How and where will you seed your sticky story - Build in email collection tools
  • 23. Did it work? Online survey All you gotta do is ask! Timing is key Build your database Did they tell their friends? If not why not? How many did you tell? OK to incentivise Did you visit our library?
  • 24. Final recap • Internal audit • Invest time into understanding customer likes and dislikes • Craft your ‘sticky story’ • Make it easy for your customers to spread your sticky story • Ask for feedback – test and measure
  • 25. Solution Your people Start a conversation!
  • 26. Questions? thanks for your time…
  • 27. Give us a call! jo@wordofmouthco.com.au vicki@wordofmouthco.com.au 02 6684 2200 www.wordofmouthco.com.au www.womma.org