Word of Mouth Club – ‘We love to talk’ Jo Schultz and Vicki Foster established the Word of Mouth Club brand to ‘make women’s lives easier’. They are flying in from N.S.W. to share the success of their brand and its underlying premise that word-of-mouth marketing in all its incarnations and across diverse platforms (even libraries) is the most effective marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014
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