Top	  Ten	  Community	  Engagement	  Tips	  Rachael	  Edginton	  Managing	  Director	  PLUM	  Communica<on	  
“Tell	  me	  and	  I	  will	  forget.	  	    Show	  me	  and	  I	  will	  remember.	  	  Involve	  me	  and	  I	  will	  u...
1.	  	  Start	  early	  “Last	  minute	  engagement	  will	  end	  in	  tears	  and	  tantrums.”	   Engage	  and	  commun...
2.	  	  Don’t	  rush	  into	  marriage	  	  Before	  you	  take	  the	  leap	  make	  sure	  the	  engagement	  was	  effec...
3.	  Be	  genuine	  about	  wan<ng	  their	  opinions	  
4.	  	  Show	  them	  that	  you’ve	  really	  listened	  “Asking	  people’s	  opinions	  is	  oIen	  the	  	  first	  step...
5.	  Are	  you	  talking	  to	  the	  right	  people	  and	  do	  you	  have	  a	  fair	  sample	  of	  views?	  
6.	  Have	  strategies	  to	  keep	  to	  the	  topic	    Don’t	  waffle	  on	    Develop	  succinct	  and	  though]ul	   ...
7.	  Always	  go	  over	  your	  lessons	  learnt	  	      Take	  <me	  to	  learn	  from	  every	       engagement	    ...
8.	  	  Reinvigorate	  “Stakeholder	  fa>gue	  syndrome	  	  –	  it’s	  an	  epidemic.”	  	   Stakeholder	  fa<gue	  can	...
9.	  Community	  engagement	  is	  good	  risk	  management	    Effec<ve	  community	  engagement	  will	     help	  your	...
10.	  There	  is	  great	  power	  in	  community	  sen<ment	     Communities are savvy and are getting better at utilisi...
11.	  There	  is	  power	  	  in	  collabora<on	    Compile	  and	  learn:	      3	  interviews	  with	  members	  	  	  ...
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
Plum Communication Top Ten Community Engagement Tips for Libraries
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Plum Communication Top Ten Community Engagement Tips for Libraries

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Plum Communication Top Ten Community Engagement Tips for Libraries

  1. 1. Top  Ten  Community  Engagement  Tips  Rachael  Edginton  Managing  Director  PLUM  Communica<on  
  2. 2. “Tell  me  and  I  will  forget.     Show  me  and  I  will  remember.    Involve  me  and  I  will  understand.”     Confucius    
  3. 3. 1.    Start  early  “Last  minute  engagement  will  end  in  tears  and  tantrums.”   Engage  and  communicate    at  the  start  of  your  project  –    stakeholders  will  surprise  you  with  their  interest  and  knowledge   Involve  your  communica<on  team/department  early   Recent  audit  by  PLUM  with  a  government  department  found  90%  of  respondents  believed  they  should  engage  their  communica<ons  team  in  their  projects  ‘as  early  as    possible  to  have  the  most  effec>ve  outcomes’.    
  4. 4. 2.    Don’t  rush  into  marriage    Before  you  take  the  leap  make  sure  the  engagement  was  effec>ve.   “80%  of  your  community  engagement  effort  is  in  the  planning”  Desley  Renton,  former  IAP2  global  president   Decide  Announce  Defend   Plan  Listen  Decide   Consultation Negotiation & Partnerships
  5. 5. 3.  Be  genuine  about  wan<ng  their  opinions  
  6. 6. 4.    Show  them  that  you’ve  really  listened  “Asking  people’s  opinions  is  oIen  the    first  step  in  building  a  successful    rela>onship  with  them.”     Use  your  connec<on  to  engage    stakeholders  by  asking  genuine    ques<ons  and  listening     Ask  them  how  they  would  like  to  be    communicated  with   Keep  them  in  the  loop  and  always  get  back  to  them  
  7. 7. 5.  Are  you  talking  to  the  right  people  and  do  you  have  a  fair  sample  of  views?  
  8. 8. 6.  Have  strategies  to  keep  to  the  topic    Don’t  waffle  on    Develop  succinct  and  though]ul   communica<on  materials  and   speakers,  that  engage  the  audience      An<cipate  what  your  audience  may   WANT  to  discuss,  and  have   strategies  to  ensure  you  keep  to  the   task  at  hand  
  9. 9. 7.  Always  go  over  your  lessons  learnt       Take  <me  to  learn  from  every   engagement     Be  open  to  learning  and  to  being   honest  about  what  can  be  improved       There  is  no  such  thing  as  failure,     just  feedback     The  more  you  enhance  your   process,  the  beber  your  outcomes    
  10. 10. 8.    Reinvigorate  “Stakeholder  fa>gue  syndrome    –  it’s  an  epidemic.”     Stakeholder  fa<gue  can  set  in    mid  way  through  your  project    –  it’s  <me  to  invigorate!     Use  your  storytelling  skills  –    mix  it  up  and  be  crea<ve  with  how    you  connect  with  your  stakeholders   Tailor  your  communica<ons  to  suit  your  stakeholder  –    if  they  have  to  wade  through  a  lot  of  informa<on  only    to  find  a  small  amount  is  relevant  to  them,  they    will  get  bored  quickly!  
  11. 11. 9.  Community  engagement  is  good  risk  management    Effec<ve  community  engagement  will   help  your  organisa<on  keep  it’s  finger  on   the  community  pulse,  in  readiness  for   emerging  issues      Your  organisa<on  can  learn  to  mi<gate   risks  and  be  prepared  to  respond  to  most   situa<ons    Community  engagement  can  an<cipate   reputa<onal  risk  and  minimise  the   nega<ve  impacts  it  can  have  on  your   brand  and  bobom  line.    
  12. 12. 10.  There  is  great  power  in  community  sen<ment     Communities are savvy and are getting better at utilising the power of their voices   A passionate community can be your greatest ally   Conduct your community engagement with clear principles and integrity to win the respect of your audience   Engage genuinely and consistently, and involve them in the decision making process, and you may win their trust   Win their trust, and win their loyalty   The bank of goodwill will be full when you need it the most.
  13. 13. 11.  There  is  power    in  collabora<on   Compile  and  learn:     3  interviews  with  members                                                                                    or   visitors  per  week     Email  surveys  to  targeted  audiences,  sent  at  the  same  <me   (ie:  start  with  Council  staff)     1  under-­‐u<lised  group  engagement  per  month  (same   group  per  library)   Create  awareness:     Shared  radio  Community  announcement       Shared  online  viral  campaign  to  inform  of  services

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