Libmark Community Engagement Forum                 12 July 2012, Melbourne                         Dionne Lew         Mana...
Community Engagement 2.0       ‘it depends...’
what is it?
‘it depends...’
•   a discipline•   PhD to practitioner•   guiding principles•   semantics‘a planned way of talking to people’
what is it NOT?
• pr – telling, retelling, yelling• media - positioning, repositioning• marketing – selling
why do it?
‘it depends...’
•   have to?•   think you have to?•   want to?•   think you might want to?•   need to?
Be clear on WHY &       things        follo         -w
risks
benefits
•   project delivery•   engaged citizens, meaningful participation•   information, insights, creative ideas•   cost-effect...
how?
‘it depends...’
Be clear on WHY &       things        follo         -w
•   principles•   practices•   manuals•   evaluations
principle 1strategy and planningask whydecide whomap the exerciseset the budget
principle 2frame everything clearlywider cultural & social contextyour objectivesyour expectations of audiencecaveats,...
principle 3be open, be responsivename channelsset timeframesacknowledge contributionsmanage expectationsreport findin...
principle 4integrityaccessible materialsclarity around role input2.0
principle 5engagement principleshave themshare themfollow themevaluate them
principle 6the ‘what nots’overplan (inauthentic)underplan (crisis)jargonstonewalling when things get tough
1912•     Population: 92,407,000•     Life Expectancy: Male 48.4 Female: 51.8•     Average Salary $750 / year•     The Zie...
•   institution•   authority•   structure•   planning•   exclusion•   information monopoly•   gatekeepers•   face-to-face
the way we are
2012•     7,071,541,703 - world population•     102,820,870 - births this year•     43,913,896 - deaths this year•     273...
did you know
•   networked•   cooperation & coordination (mobile)•   institution as enabler•   cognitive surplus•   radical openness•  ...
at the heart of itconnection, distraction, curiosity – only the tools have changed
what is a library?
library 2.0
mobile learning
case studiesPinterest
case studiesWikipedia17 million articles262 different languages3.5 million English articlesIn 2007 the English Wikiped...
Case studiesOpen culture and learning
case studiesBloggingRose Holley blog
case studiesFlickr
coming soon…•   more information•   increased overwhelm•   micro specialisation•   the rise of the curator
the heart of it•   why are you doing it?•   what do you want?•   who is your audience?•   what do they want?•   where are ...
‘it depends...’
Dionne lew libmark
Dionne lew libmark
Dionne lew libmark
Dionne lew libmark
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Dionne lew libmark

  1. 1. Libmark Community Engagement Forum 12 July 2012, Melbourne Dionne Lew Managing Director, Bespoke Communications @dionnelew http://about.me/dionne.lew E: dionne.lew@iinet.net.au M: 0458 974 854
  2. 2. Community Engagement 2.0 ‘it depends...’
  3. 3. what is it?
  4. 4. ‘it depends...’
  5. 5. • a discipline• PhD to practitioner• guiding principles• semantics‘a planned way of talking to people’
  6. 6. what is it NOT?
  7. 7. • pr – telling, retelling, yelling• media - positioning, repositioning• marketing – selling
  8. 8. why do it?
  9. 9. ‘it depends...’
  10. 10. • have to?• think you have to?• want to?• think you might want to?• need to?
  11. 11. Be clear on WHY & things follo -w
  12. 12. risks
  13. 13. benefits
  14. 14. • project delivery• engaged citizens, meaningful participation• information, insights, creative ideas• cost-effective policy• democracy, dotmocracy• relevance
  15. 15. how?
  16. 16. ‘it depends...’
  17. 17. Be clear on WHY & things follo -w
  18. 18. • principles• practices• manuals• evaluations
  19. 19. principle 1strategy and planningask whydecide whomap the exerciseset the budget
  20. 20. principle 2frame everything clearlywider cultural & social contextyour objectivesyour expectations of audiencecaveats, conditions, rules of engagementbrief (at length)
  21. 21. principle 3be open, be responsivename channelsset timeframesacknowledge contributionsmanage expectationsreport findings, cause-effect, how
  22. 22. principle 4integrityaccessible materialsclarity around role input2.0
  23. 23. principle 5engagement principleshave themshare themfollow themevaluate them
  24. 24. principle 6the ‘what nots’overplan (inauthentic)underplan (crisis)jargonstonewalling when things get tough
  25. 25. 1912• Population: 92,407,000• Life Expectancy: Male 48.4 Female: 51.8• Average Salary $750 / year• The Ziegfeld girls earns $75/week.• Unemployed 2,150,000• National Debt: $1.15 billion• Union Membership: 2.1 million Strikes 1,204• Attendance: Movies 30 million per week• Divorce: 1/1000• Vacation: 12 day cruise $60• Whiskey $3.50 / gallon, Milk $.32 / gallon• Speeds make automobile safety an issue• 25,000 performers tour 4,000 U.S. theatersSource: https://momentmatters.wordpress.com/2012/03/28/life-facts-1912-and-2012/
  26. 26. • institution• authority• structure• planning• exclusion• information monopoly• gatekeepers• face-to-face
  27. 27. the way we are
  28. 28. 2012• 7,071,541,703 - world population• 102,820,870 - births this year• 43,913,896 - deaths this year• 273,357,942 - computers sold this year• 1,873,522 - new books published• 231,334,739 - newspapers circulated today• 2,383,282 - cell phones sold today info• $ 81,053,595 - money spent on videogames today• 2,436,953,630 - internet users in the world• 184,501,473,660 - emails sent today• 1,846,592 - blogs written today• 134,526,180 - tweets sent today• 1,809,995,582 - Google searches todaySource: worldometers.info (10 October 2012, 11am)
  29. 29. did you know
  30. 30. • networked• cooperation & coordination (mobile)• institution as enabler• cognitive surplus• radical openness• transparency
  31. 31. at the heart of itconnection, distraction, curiosity – only the tools have changed
  32. 32. what is a library?
  33. 33. library 2.0
  34. 34. mobile learning
  35. 35. case studiesPinterest
  36. 36. case studiesWikipedia17 million articles262 different languages3.5 million English articlesIn 2007 the English Wikipediabecame tge largest encyclopaedia puttogether, Yongle had held title for 600years325 million readers1 billion edits on WikipediaThe servers are in Florida, subject tothe US state’s laws50 per cent of the website’s trafficactually comes from Google
  37. 37. Case studiesOpen culture and learning
  38. 38. case studiesBloggingRose Holley blog
  39. 39. case studiesFlickr
  40. 40. coming soon…• more information• increased overwhelm• micro specialisation• the rise of the curator
  41. 41. the heart of it• why are you doing it?• what do you want?• who is your audience?• what do they want?• where are they?• how can you reach them?
  42. 42. ‘it depends...’

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