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Digital engagement strategy matrix

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A simple guide of how to make digital marketing and social media strategy amid the complexity of media and consumer chaotic environment powered by social media services.

A simple guide of how to make digital marketing and social media strategy amid the complexity of media and consumer chaotic environment powered by social media services.

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  • 1. Digital Engagement Strategy Matrix SEARCH/ORGANIC PAID MEDIA EARNED MEDIA OWNED MEDIA PRESENCE TO BUILD ONLINE GENERAL PUBLIC INFLUENCERS So OBSERVORS ADVOCACY SOCIA Lo LOCAL TO EDUCATE L COMMAND TO ENGAGE TO AWARD SOCIAL DATA MINING BUSINESS Pho CENTRE Mo MOBIL VISUA E L PARTICIPATION ENGAGEMENT AWARENESS ACCESSIBILITY BY LIBLOG WEIBO.COM/LIBLOG LIJIANSPORTS@GMAIL.COM

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