• Save
China Social Media - Influencer Engagement Roadmap
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
646
On Slideshare
646
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. CHINA SOCIAL MEDIA Draft version INFLUENCER ENGAGEMENT ROADMAP Powered by Edelman Public Engagement Generator INFLUENCEEngagement Approaches Measurement Approach 1 Listen with intelligence 5 Champion Open Advocacy Awareness Acquisition Audience Advocacy Authority 2 Participate in the conversation 6 Build Active Partnership • No. of Influencers Composite influence • No. of earned • No. of followers • No. of sharing 3 Create and co-create content 7 Embrace and navigate complexity • No. of engagement influencers Adp index • No. of engagement 4 Socialize content Follow us on @爱德曼digital to have a good chat ⃝ By @liblog (http://www.weibo.com/liblog) ⃝ Inspired by David Armando and the visual thinking ideas