China Social Media & Influencer Engagement Roadmap

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China Social Media & Influencer Engagement Roadmap

  1. 1. CHINA SOCIAL MEDIA Draft version INFLUENCER ENGAGEMENT ROADMAP Powered by Edelman Public Engagement Generator INFLUENCEEngagement Approaches Measurement Approach 1 Listen with intelligence 5 Champion Open Advocacy Awareness Acquisition Audience Advocacy Authority 2 Participate in the conversation 6 Build Active Partnership • No. of Influencers Composite influence • No. of earned • No. of followers • No. of sharing 3 Create and co-create content 7 Embrace and navigate complexity • No. of engagement influencers Adp index • No. of engagement 4 Socialize content Follow us on @爱德曼digital to have a good chat ⃝ By @liblog (http://www.weibo.com/liblog) ⃝ Inspired by David Armando and the visual thinking ideas

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