Chambers Library http://web.mit.edu/cms/bcc/uploaded_images/starbucks_escher-767149.jpg Introduction to  Business Tonya L ...
Library Resources <ul><li>(Find Articles) Databases </li></ul><ul><ul><li>Search for  articles   in periodicals (journals,...
Databases <ul><li>Search for articles in periodicals  </li></ul><ul><li>Paid subscriptions not available on the internet <...
Remote Access Login Screen :   Appears when you click on a database off campus Jane Student’s UCOnnect ID is  jstudent Jan...
Business Source Premier <ul><li>Articles from 3,300 scholarly and popular journals pertaining to business related topics <...
Effective Searching <ul><li>Have a topic in mind </li></ul><ul><ul><li>Starbucks’ marketing strategies </li></ul></ul><ul>...
Boolean Operators <ul><li>Use  and  to narrow your search </li></ul><ul><ul><li>Starbucks and marketing </li></ul></ul><ul...
Truncation <ul><li>Truncate keywords with an asterisk  *  for alternate endings </li></ul>advertis* -ing -e -es -ment -ments
Standard & Poor’s  <ul><li>Full text versions of S & P’s most popular publications including: </li></ul><ul><ul><li>Indust...
Mergent Online <ul><li>Data, annual reports, and SEC filings for 10,000 U.S. traded companies </li></ul><ul><li>Internatio...
Lexis-Nexis: Business Research <ul><li>Company overviews, financial information, SEC filings and industry information </li...
Lexis-Nexis News <ul><li>Selected articles from newspapers, 1977 to present </li></ul><ul><li>Selected articles from other...
UCO Library Catalog <ul><li>Does  NOT  search for  articles </li></ul><ul><li>Searches for  materials   located in this li...
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Badm1103 Anderson Fall07

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  • Badm1103 Anderson Fall07

    1. 1. Chambers Library http://web.mit.edu/cms/bcc/uploaded_images/starbucks_escher-767149.jpg Introduction to Business Tonya L Holt Reference & Instruction Librarian
    2. 2. Library Resources <ul><li>(Find Articles) Databases </li></ul><ul><ul><li>Search for articles in periodicals (journals, magazines and newspapers) </li></ul></ul><ul><li>(Find Books) UCO Catalog </li></ul><ul><ul><li>Search for materials located in our library (books, DVD’s, government publications, etc.) </li></ul></ul>
    3. 3. Databases <ul><li>Search for articles in periodicals </li></ul><ul><li>Paid subscriptions not available on the internet </li></ul><ul><li>Accessible on and off campus </li></ul>
    4. 4. Remote Access Login Screen : Appears when you click on a database off campus Jane Student’s UCOnnect ID is jstudent Jane’s birth date is June 17 th , 1987. Her default PIN is 061787 . Asterisks (*) will appear when you type your PIN
    5. 5. Business Source Premier <ul><li>Articles from 3,300 scholarly and popular journals pertaining to business related topics </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Some full text </li></ul>
    6. 6. Effective Searching <ul><li>Have a topic in mind </li></ul><ul><ul><li>Starbucks’ marketing strategies </li></ul></ul><ul><li>Think of keywords to describe your topic </li></ul><ul><ul><li>Starbucks </li></ul></ul><ul><ul><li>Marketing or advertising </li></ul></ul><ul><li>Combine keywords for best results </li></ul>
    7. 7. Boolean Operators <ul><li>Use and to narrow your search </li></ul><ul><ul><li>Starbucks and marketing </li></ul></ul><ul><ul><li>Starbucks and advertising </li></ul></ul><ul><li>Use or to combine synonyms </li></ul><ul><ul><li>Marketing or advertising </li></ul></ul><ul><li>Combine strategies and nest terms in parentheses to get specific results </li></ul><ul><ul><li>Starbucks and ( market or advertising ) </li></ul></ul>
    8. 8. Truncation <ul><li>Truncate keywords with an asterisk * for alternate endings </li></ul>advertis* -ing -e -es -ment -ments
    9. 9. Standard & Poor’s <ul><li>Full text versions of S & P’s most popular publications including: </li></ul><ul><ul><li>Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Guide, Corporation Records, The Register of Corporations, Directors and Executives, The Outlook </li></ul></ul>
    10. 10. Mergent Online <ul><li>Data, annual reports, and SEC filings for 10,000 U.S. traded companies </li></ul><ul><li>International company data with annual reports </li></ul><ul><li>5 concurrent user limit </li></ul>
    11. 11. Lexis-Nexis: Business Research <ul><li>Company overviews, financial information, SEC filings and industry information </li></ul><ul><li>No scholarly articles </li></ul>
    12. 12. Lexis-Nexis News <ul><li>Selected articles from newspapers, 1977 to present </li></ul><ul><li>Selected articles from other periodicals, various dates </li></ul><ul><li>Mostly full text </li></ul>
    13. 13. UCO Library Catalog <ul><li>Does NOT search for articles </li></ul><ul><li>Searches for materials located in this library (books, government documents, periodicals, DVD’s, CD’s, etc.) </li></ul>
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