The European Library presents its "Library of the Month" campaign

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This presentation by Aubery Escande of The European Library was delivered as part of a workshop at LIBER's 2013 conference. The workshop was: "The Interactive Library: Communicating Effectively With Your Stakeholders". Learn more about The European Library at www.theeuropeanlibrary.org and about LIBER at www.libereurope.eu

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The European Library presents its "Library of the Month" campaign

  1. 1. Library of the Month – The multiplier challenge www.theeuropeanlibrary.org Aubéry Escande – Communications Manager
  2. 2. The European Library – National and University libraries
  3. 3. The European Library - Council of Europe representation
  4. 4. Facts & Figures  200 million bibliographic records  17 million digital records  25 million pages of full text
  5. 5. A service for libraries Projects AggregationPartnership Collections and libraries showcase Knowledge sharing
  6. 6. The European Library & Europeana Complementary target groups  Emphasis on collections  Library sector representative
  7. 7. Library of the Month campaign  Marketing Plan for services  Marketing Plan for end- users • Editorial Plan • Activities break-down • 2013 Schedule
  8. 8. Collaboration effort  The European Library office  The Library of the month  The European Library network  Editorial Plan focuses on a Marketing opportunity • Institution highlight • Collections and content highlight • Through The European Library portal, The European Library social media channels and the Library of the month • User statistics
  9. 9. Practical examples
  10. 10. “The Library of the Month campaign proved to be an excellent opportunity to showcase our vision and mission. It was also a fantastic window to let Europe catch a glimpse of some of our most valuable and appreciated treasures.” Ana Santos Aramburo – Director of the National Library of Spain
  11. 11. Thank you Aubéry Escande Aubery.Escande@kb.nl

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