EUROPEANA - ONLINE VISITOR SURVEY -2011
EUROPEANA - ONLINE VISITOR SURVEY - 2011 <ul><li>Methodology and aims </li></ul><ul><li>Profile of survey respondents  </l...
EUROPEANA - ONLINE VISITOR SURVEY - 2011 <ul><li>Methodology </li></ul><ul><li>Online survey – 15 structured questions – s...
EUROPEANA - ONLINE VISITOR SURVEY - 2011
EUROPEANA - ONLINE VISITOR SURVEY- 2011
EUROPEANA - ONLINE VISITOR SURVEY
EUROPEANA - ONLINE VISITOR SURVEY
EUROPEANA - ONLINE VISITOR SURVEY - 2011     2009   2011 How found out Responses % Responses %   Read about it in paper/jo...
EUROPEANA - ONLINE VISITOR SURVEY - 2011
EUROPEANA - ONLINE VISITOR SURVEY- 2011
EUROPEANA - ONLINE VISITOR SURVEY - 2011
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Europeana user survey 2011 summary

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Europeana user survey 2011 summary

  1. 1. EUROPEANA - ONLINE VISITOR SURVEY -2011
  2. 2. EUROPEANA - ONLINE VISITOR SURVEY - 2011 <ul><li>Methodology and aims </li></ul><ul><li>Profile of survey respondents </li></ul><ul><li>Reasons for visiting Europeana </li></ul><ul><li>Finding out about Europeana </li></ul><ul><li>Frequency of visit </li></ul><ul><li>Rating against main competitors </li></ul><ul><li>Additional functions and features </li></ul>
  3. 3. EUROPEANA - ONLINE VISITOR SURVEY - 2011 <ul><li>Methodology </li></ul><ul><li>Online survey – 15 structured questions – some comparable to 2009 </li></ul><ul><li>11th May – 25th May 2011 </li></ul><ul><li>Incentivised – Entry into prize draw for iPad </li></ul><ul><li>Invitations – link from homepage, email to subscribers of Europeana eNews, posted on Europeana Facebook, Twitter, Linkedin and Blog pages </li></ul><ul><li>Languages – English, German, French, Italian, Polish and Spanish </li></ul><ul><li>Responses – 5,231 responses </li></ul><ul><li>Aims </li></ul><ul><li>To obtain user feedback on a range of factors – Profession, Institution, Reason for Use, Language, Residency, Frequency, Rating against main competitor and new features. </li></ul>
  4. 4. EUROPEANA - ONLINE VISITOR SURVEY - 2011
  5. 5. EUROPEANA - ONLINE VISITOR SURVEY- 2011
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  8. 8. EUROPEANA - ONLINE VISITOR SURVEY - 2011     2009   2011 How found out Responses % Responses %   Read about it in paper/journal 1,516 47.4 1720 32,9 Link from another web site 671 21.0 725 13,9 Someone told me about it 240 7.5 505 9,7 Links from search engine results -  -  456 8,7 Someone sent me a link 263 8.2 403 7,7 Search engine -  -  340 6,5 I am involved in the Europeana project 65 2.0 113 2,2 Link from Social Media site -  -  87 1,7 Link on a blog 89 2 .8 72 1,4 I can´t remember 174 5.4 640 12,2 Other 181 5.7 165 3,2   3,199 100.0 5226 100,0
  9. 9. EUROPEANA - ONLINE VISITOR SURVEY - 2011
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