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Crimson Hexagon: Social Intelligence that Matters
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Crimson Hexagon: Social Intelligence that Matters

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  • 1. Healthcare Capabilitiesx.x.12
  • 2. CRIMSON HEXAGONSOCIAL INTELLIGENCE THATMATTERS
  • 3. WHAT IS CRIMSON HEXAGON?Using ForSight, Crimson Hexagon is a social mediaplatform that taps into billions of unsolicited consumeropinions taking place on social media. It uncovers not onlykeywords, but also vital consumer sentiment and insightsabout companies, products, industries, competitors andmore.
  • 4. WHAT IS CRIMSON HEXAGON?WHAT NEGATIVE THINGS ARECONSUMERS SAYING ABOUT MYCOMPANY AND PRODUCTS? WHY?HOW DO CONSUMERS TRULY FEELABOUT MY BRAND, PRODUCTSAND MARKETING EFFORTS?
  • 5. WHAT IS CRIMSON HEXAGON?WHAT DO MY ADVERTISEMENTSAND MARKETING REALLY MEAN TOPEOPLE? WHO ARE THE MOSTINFLUENTIAL PEOPLE DISCUSSINGMY PRODUCTS?WHY ARE CONSUMERS CHOOSINGANOTHER BRAND OVER MY OWN?WHAT ARE THE MOST INFLUENTIALTOPICS PEOPLE ARE DISCUSSINGABOUT MY BRAND?
  • 6. HOW DOES CRIMSON DIFFERENTIATE USFROM COMPETITORS?Manual  Coding  Keyword-­‐Based  Sentiment  Natural  Language  Processing  (NLP)  I  deserve  this  glass  of  grey  goose  Im  about  to  have.  
  • 7. HOW DOES CRIMSON DIFFERENTIATE USFROM COMPETITORS?Manual  Coding  Keyword-­‐Based  Sentiment  Natural  Language  Processing  (NLP)  37,623:  Mentions  of  “Nissan”  in  a  given  week.  
  • 8. SO HOW DOES IT WORK?With 10 or more examples of what each concept “looks like,” thealgorithm identifies the statistical pattern and quantifies how oftenthat pattern occurs.•  No pre-defined lexicon or structured set of rules.•  Flexible output – with user-defined categories and groupings –aligns the results of each analysis with business objectives andKPIs.•  Deeper, more actionable insights.•  Differentiation between relevant and irrelevant conversation.
  • 9. SO HOW DOES IT WORK?MAY ‘08BLOGSNEWSMAR ‘09 SEP ‘09 JUL ‘10FORUMS TWITTERFIREHOSEFACEBOOK YOUTUBEFEB ‘12300BILLION
  • 10. TOOLS THAT CREATE CLIENTSATISFACTION
  • 11. TOOLS THAT CREATE CLIENTSATISFACTION
  • 12. TOOLS THAT CREATE CLIENTSATISFACTION
  • 13. TOOLS THAT CREATE CLIENTSATISFACTION
  • 14. TOOLS THAT CREATE CLIENTSATISFACTION
  • 15. EXAMPLE OF BUZZ MONITOR
  • 16. EXAMPLE OF OPINION MONITOR
  • 17. EXAMPLE OF REAL TIME MONITOR
  • 18. SO HOW CAN CRIMSON HELP YOURCLIENTS?Crimson is a great tool to help clients dive into unexploredconsumer opinions, ultimately providing deeper and moreactionable insights to align with business objectives and KPIs.•  Analyze a brand’s share of voice•  Understand how people perceive a brand and their marketingefforts – positive, neutral or negative•  Differentiate between relevant and irrelevant conversation•  Discover the key stakeholders discussing clients’ efforts•  Learn where people discuss the brand most and how often•  Realize the true impact of social media efforts
  • 19. HOW DOES SWITCH USE CRIMSON?•  New Business Pitches•  Competitive Intelligence•  Social Media Monitoring•  Real Time Social Media Monitoring during events•  Post Event Analysis•  Crisis Management/Prevention
  • 20. LET’S DISCUSSThe  end!