Antiplatform: Creating Effective Brand Experiences
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By James Campbell - Associate Creative Director. ...
By James Campbell - Associate Creative Director.
As technology and media evolve, the consumer encounters brands in unpredictable ways. This presentation will cover concepts and strategies for creating evocative branded experiences, across all media, devices or situations. As we look into the future, brands must represent themselves as a whole entity, and exhibit integrity at all touch points…especially those you can't control.
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