Tamar Political Search Index Case Study By Liberate Media


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Tamar engaged Liberate Media in mid-November 2009 to revitalise its PR campaign and reposition the brand as a rapidly-growing international agency with a leading vision in Natural Search and social media.

Liberate Media’s ongoing campaign work includes leading the brand-building Tamar Political Search Index project, which is the subject of this case study.

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Tamar Political Search Index Case Study By Liberate Media

  1. 1. Tamar Political Search Index Case Study By Liberate Media <br />
  2. 2. Tamar<br />Tamar is a search and social conversion agency, combining extensive expertise in natural search engine optimisation with conversion-focused design and social media to generate more online sales for brands such as B&Q, Lloyds TSB, The AA and RBS<br />
  3. 3. What is the Political Search Index (PSI)?<br />The Tamar Political Search Index (PSI) was conceived as a newsworthy and topical method of positioning the agency as an innovator in Natural Search, with the knowledge and expertise to challenge current practices in the sector. <br />In the run up to the UK’s general election the PSI was an excellent opportunity to examine in detail how the major political parties were engaging with their voters online.<br />
  4. 4. Research and collaboration <br />Liberate Media worked closely with Tamar’s research directors in the agency’s London and Cape Town offices to identify the scope of the research work, collaborating on detailed planning, reviewing and amending the focus of data needed, and confirming the potential outcomes with Tamar.<br /><ul><li>PSI 1: looked at the reputation management of leading political figures
  5. 5. PSI 2: focused on how the political parties were failing to protect their online reputations
  6. 6. PSI3: analysed how the parties set up their online campaigns and how well, or badly, they connected with voters around the main policy issues</li></li></ul><li>Target media both online and offline<br /><ul><li> Broadcast and national newspapers (Exclusives set)
  7. 7. Specialist vertical sectors of interest
  8. 8. Digital and marketing trade titles
  9. 9. Pre determined and researched blogs
  10. 10. The PSI news was distributed through online newswires and Pressitt, Liberate Media’s social media news release platform.</li></li></ul><li>The Results<br />
  11. 11. The Results – On Sky News for the second time! <br />
  12. 12. More Results<br />Click on the image to see a selection of coverage.<br />
  13. 13. “The Liberate Media team are the most proactive PR team I’ve ever worked with, responsive and (most importantly) accessible and full of great ideas. It’s been a pleasure working with you!” <br />Tanya Goodin, CEO, Tamar<br />
  14. 14. More about Liberate Media<br />Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency.<br />We bring together senior experts in PR, journalism, social media and web development, from a variety of industry sectors. Our consultants are experienced at helping brands to reach and connect with their audiences through a creative fusion of traditional and social media PR techniques.<br />www.liberatemedia.com<br />www.liberatemedia.com/blog<br />hello@liberatemedia.com<br />