Fundamentals of Web Connected TV

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A presentation given at KT Labs in Korea.

A presentation given at KT Labs in Korea.

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Transcript

  • 1. Fundamentals of Web- Connected TV
    Libby Miller, Vicky Buser (BBC),
    Dan Brickley (VU)
  • 2. Contents
    About the Social TV Usecasein NoTube
    Trends
    Our Use cases
    Business Drivers
    Approach
    Prototype 1: Real time interaction
    Prototype 2: Talking about a TV programme
    Prototype 3: Browsing a large video archive
    What we have learned so far
    Planned user testing
    Fundamentals of Web Connected TV
  • 3. Social TV Usecase
    Led by BBC Research and Development Department
    Provide use cases and prototypes to guide the work of the technical workpackages in NoTube
  • 4. "The objective of work package 7c is to exploit state of the art technologies in providing Internet-based social features for television."
  • 5. Trends
    Increasing use of online social networks to talk about TV
    Frequent and increasing use of 'second screens' such as a laptop, tablet or mobile phone while watching TV
    Growing number of second screen services and platforms designed around creating 'Social TV' experiences
    More and more internet connected TVs
  • 6. Usecases
    Our usecases are based on these observations and chosen from a large number of storyboards we have created
  • 7. Usecases
    1. How can I discuss what I'm watching more easily?
    2. How can I interact with other people at the same time as watching TV?
    3. How can I find interesting programmes to watch on-demand?
  • 8. Business Drivers
    Reaching large numbers of people simultaneously: how can we enhance the experience of live TV?
    How can we make the best use of a large programme archive?
  • 9. Approach
    Describe a hypothesis
    Create prototypes quickly
    User testing (in progress!)
    All the prototypes use second screens for the bulk of the activity
  • 10. Prototype 1: Real time interaction
    Hypothesis: people like to interact in real time while watching TV and see what others are doing
    The idea is that you can vote for different options as the TV programme progresses and see what others are doing
  • 11. Prototype 1: Real time interaction
  • 12. Prototype 2: EPG Autocompleter
    Hypothesis: small impediments can stop people talking about TV programmes on the social web
    Autocompletion is a very simple idea, but one that shows how you can connect the TV to the web without any physical connection
    The prototype finds a URL for a programme as you start typing the title or channel, ordered by time and channel
  • 13. Prototype 2: Talking about a TVProgramme
  • 14. Autocomplete with Twitter
  • 15. Prototype 3: Browsing a large video archive
    Hypothesis: it’s more interesting to browse a video collection when the connections between programmes are unusual and diverse
    Goals are 'hours of fascinated clicking' and being able to easily share these links with others
  • 16. Prototype 3: Browsing a large video archive (demo)
  • 17. How it works (1)
    Uses TV-centric links between programmes(‘Lonclass’ TV classification system)
    Picks programmes that are connected to other programmes using many different types of links
    And ones that are connected by more than one link
    So that diverse but relevant programmes are surfaced
  • 18. How it works (2)
    Maps from Lonclass to English Wordnet
    Maps from English Wordnet to Korean Wordnet
    We can search and browse using Korean Wordnet terms
  • 19. Benefits of this Approach
    People can find programmes of interest without anyone else having watched them
    It can provide interesting explanations about why programmes are suggested
  • 20. Important Features
    The URL is unique, resolvable and shareable
    From a content owner’s point of view, there’s no point in one person finding something interesting if they can’t tell anyone else about it
    The user can browse comfortably and privately on a second screen and then play the video on a shared larger screen
    Making the browsing an interesting experience rather than a frustrating one
  • 21. Planned User Testing
    Can these links based on shared Lonclass terms keep users clicking and help them find programmes to watch?
    Are there certain types of links (people, places) that are more interesting than others?
    Will people use and enjoy interacting with each other while watching TV?
  • 22. What we have learned so far
    A TV is one device among many competing for attention
    People use TV in a very social fashion. Sometimes a TV programme is just 'something to talk about’
    The social web is about linking. It's the usual way of talking about things on the Web. If you can't refer to something by URL, you can't share it
    It's my social network but our TV - so mixing the public and the private in one screen can lead to problems
  • 23. Fundamentals of web connected TV: Let people link!
  • 24. Thanks for listening
    And many thanks to our collaborators, in particular to:
    Teresa Sanghee Kim (KT)
    Veronique Malaise (VU)
    Ronald Siebes (VU)
    Mo McRoberts (Project Baird http://projectbaird.com/)
    Visit our blog: http://blog.notube.tv