How did we appeal to the age group?• The first question air results showed thatmost people who tuck interest in our filmwere aged 11-20 (86%)• In our planning and production of thefilm we tried to appeal to this age groupby using a young cast. I think this wouldmake the film more appealing to theaudience because its easier to relate tosomeone your own age.• Most of our audience responses werefrom collage students. By giving the film a15 certificate we have made the filmappropriate for the majority of theaudience.• We used different camera angles and fastcuts to make the film look moreinteresting, we hoped this would make itgenerally more appealing to a youngeraudience as stereotypically young peoplelike ‘thrill and action’.
What other ways did we appeal to thetarget audience?• Gender: the main character in the film is amale and the main scene location is hisroom. The room wasn’t predominantlymasculine or feminine as we werentaiming to reach a specific gender.However the initial question air resultsthere were proportionally more femaleresponses. To ensure we appealed to thelarger part of are audience we used morefemale actors and made sure theantagonist (arguably the lead role) wasplayed by a female actor.• Regional Identity: almost all of theresponses said they lived or are fromsouth Yorkshire and as this is were arefilm is set.
Have we been successful addressingthe audience?• I think we have been successful as peoplegave mostly a 4 or 5 rating for the editingtechniques and music choices.• We received many positive reviews such as:• I think you have used a variety of differentshots to make it more interesting,especially when the boy goes up the stairs.• Nice camera work! Expertly done!‘• I think we have appealed to horror fans bytrying to stick to horror conventions. All ofthe question air responses said they wouldlike to see the rest of the filmBar chart inresponse to thequestion “what doyou think of theediting?”
Could we have improved• We got the lowest ratings when askingabout the lighting used. I think thiswas because in the first scene theroom is very bright and it doesn’t fit inwith typical horror conventions.• one of the audience responses wasGood but sometimes their headswere cut-off.’I think to combat this wecould have set up the camera betterand used more camera angles in thefirst scene this would have allowedthe audience to feel more involved inthe film.Bar chart showingresponses to thequestion “ what do youthink of the lighting?”1=poor5= excellent