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HELIZANA (LIA) CASTRILLON
3294 West Orange Avenue
Anaheim, California 92804
Home 714.827.7985
Cell 949.378.5256
Lia.Castrillon@yahoo.com
SENIOR-LEVEL PROFESSIONAL
BusinessDevelopmentGlobal SalesAccountManagement
Versatile andstrategicexecutive-levelmanagementprofessionalachievingambitiousrevenue objectives
for world-classorganizationsthroughadvancedexpertise innew businessdevelopment,global sales,
and account management.
Excellentnegotiator,
Fluentin:Portuguese,SpanishandEnglish.
WithSuperbrecord,for developingeffectiveglobal salesstrategiesinparticularlythroughoutLatin
Americanmarkets.
More than 14 yearsof experience complementedbyamaster’sdegree.
Areas of expertise include:-
NewBusinessDevelopmentAccountManagement,GlobalSalesRelationshipBuildingB2BSales
Strategic,PlanningTeamLeadershipNegotiations,Global MarketingPresentations,CustomerService,
Contract Management,StrategicPartnerships,OperationsManagement,AccountRetention,Regulatory
Compliance,LogisticsBiddingProcesses
Specialties:Openandmanage newaccountsaswell asretaincurrentcustomers.
Negotiate priceswithvendorsandbuyers,issuepurchase orders,proformainvoice
Responsible forRequestforQuote,price proposal andnegotiationforfactoryNew (OEM),Overhaul,
NewSurplus,ARparts,Exchange programand etc.
PROFESSIONAL EXPERIENCE
SML ENGINEERING INC,Santa Ana- California 2013 – Present
 Salesand BusinessDevelopmentManager
DutiesandResponsibilities:
DevelopandManage the SML EngineeringInc.sectoronthe Market forAviation,Aerospace,Medical,
Automotive andMarine
Researchandidentifyprospectivecustomers
Participate inIndustryTrade Showsandfollow uponsalesleads
Identifyspecificcustomerneedsworkingcloselywithcustomertoidentifytheirneedstoincrease the
salesandthe companybottomline
Expandcustomerbase
Accomplishment: In 16 monthwithSML Engineering,Ibroughtover23 new customersandthe most
importantonesare:Vacco, StanfordMu, Boeing,Amphenol,SpaceX .
AIREAGLE AVIATION LLC, Laguna Hills, California 2004 – 2013
 SalesDirector for Latin America, Middle East and part of Europe
DutiesandResponsibilities:
Ledglobal businessdevelopmentinitiatives,andheadedaglobal managementteamtoexpand
customerbase and secure newbusinessthroughoutkeyterritoriessuchasLatinAmerica,Europe and
the Middle East.Createdand deliveredconsultative salespresentationsinalignmentwithclientneeds.
Ledall stagesof the salescycle, fromperformingcontractnegotiationsandorchestratinglogisticsto
ensure deliveryof optimal customerservice.Liaisedwithfreightcompanyrepresentativesandvarious
vendorcontacts.Cultivatednewleadsbyexecutingacomprehensiverange of prospectingactivities.
Obtainedprice quotesforcustomerrepairs.Representedcompanyatindustrytrade showsworldwide
to increase brandawareness.
I generated$3Min revenue throughouttenure bypenetratingnew marketsthroughoutLatinAmerica,
Europe and the Middle East while maximizingaccountretentionacrossexistingcustomerbase,
positioningAirEagle tocompete withlarge OEMsanddistributors,byinnovatingpricingprogramsto
obtaindeepdiscounts.
ADDITIONAL CAREER HIGHLIGHTS
HANSAIR LOGISTICS INC.,Lake Forest, California 2003 – 2004
 SalesAssistant
DutiesandResponsibilities:
Playedakeyrole,inboostingsaleswithinLatinAmericanmarkets.Optimizedpricingthroughsharp
negotiationswithvendorsandbuyers.
UNIGLOBEAEROSPACE, Irvine, California 2000 – 2003
 International Account Manager
DutiesandResponsibilities:
I achievedobjective of $500K insaleswithin3monthsby leveraginglanguage skills,tobuildnew
relationshipsacrossSouthAmericanaccounts.
EDUCATION
Master’sDegree inBusinessOperationsManagement
Faculdade de Administracaoe Economia(F.A.E) Sao Paulo,Brazil
Bachelor’sDegree inBusinessManagement
Fundacaode EnsinoOctaviodaSilvaBastos(F.E.O.B) Sao Paulo,Brazil

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E resume in word format january 2015

  • 1. HELIZANA (LIA) CASTRILLON 3294 West Orange Avenue Anaheim, California 92804 Home 714.827.7985 Cell 949.378.5256 Lia.Castrillon@yahoo.com SENIOR-LEVEL PROFESSIONAL BusinessDevelopmentGlobal SalesAccountManagement Versatile andstrategicexecutive-levelmanagementprofessionalachievingambitiousrevenue objectives for world-classorganizationsthroughadvancedexpertise innew businessdevelopment,global sales, and account management. Excellentnegotiator, Fluentin:Portuguese,SpanishandEnglish. WithSuperbrecord,for developingeffectiveglobal salesstrategiesinparticularlythroughoutLatin Americanmarkets. More than 14 yearsof experience complementedbyamaster’sdegree. Areas of expertise include:- NewBusinessDevelopmentAccountManagement,GlobalSalesRelationshipBuildingB2BSales Strategic,PlanningTeamLeadershipNegotiations,Global MarketingPresentations,CustomerService, Contract Management,StrategicPartnerships,OperationsManagement,AccountRetention,Regulatory Compliance,LogisticsBiddingProcesses Specialties:Openandmanage newaccountsaswell asretaincurrentcustomers. Negotiate priceswithvendorsandbuyers,issuepurchase orders,proformainvoice Responsible forRequestforQuote,price proposal andnegotiationforfactoryNew (OEM),Overhaul, NewSurplus,ARparts,Exchange programand etc. PROFESSIONAL EXPERIENCE SML ENGINEERING INC,Santa Ana- California 2013 – Present  Salesand BusinessDevelopmentManager DutiesandResponsibilities: DevelopandManage the SML EngineeringInc.sectoronthe Market forAviation,Aerospace,Medical, Automotive andMarine Researchandidentifyprospectivecustomers Participate inIndustryTrade Showsandfollow uponsalesleads Identifyspecificcustomerneedsworkingcloselywithcustomertoidentifytheirneedstoincrease the salesandthe companybottomline Expandcustomerbase Accomplishment: In 16 monthwithSML Engineering,Ibroughtover23 new customersandthe most importantonesare:Vacco, StanfordMu, Boeing,Amphenol,SpaceX .
  • 2. AIREAGLE AVIATION LLC, Laguna Hills, California 2004 – 2013  SalesDirector for Latin America, Middle East and part of Europe DutiesandResponsibilities: Ledglobal businessdevelopmentinitiatives,andheadedaglobal managementteamtoexpand customerbase and secure newbusinessthroughoutkeyterritoriessuchasLatinAmerica,Europe and the Middle East.Createdand deliveredconsultative salespresentationsinalignmentwithclientneeds. Ledall stagesof the salescycle, fromperformingcontractnegotiationsandorchestratinglogisticsto ensure deliveryof optimal customerservice.Liaisedwithfreightcompanyrepresentativesandvarious vendorcontacts.Cultivatednewleadsbyexecutingacomprehensiverange of prospectingactivities. Obtainedprice quotesforcustomerrepairs.Representedcompanyatindustrytrade showsworldwide to increase brandawareness. I generated$3Min revenue throughouttenure bypenetratingnew marketsthroughoutLatinAmerica, Europe and the Middle East while maximizingaccountretentionacrossexistingcustomerbase, positioningAirEagle tocompete withlarge OEMsanddistributors,byinnovatingpricingprogramsto obtaindeepdiscounts. ADDITIONAL CAREER HIGHLIGHTS HANSAIR LOGISTICS INC.,Lake Forest, California 2003 – 2004  SalesAssistant DutiesandResponsibilities: Playedakeyrole,inboostingsaleswithinLatinAmericanmarkets.Optimizedpricingthroughsharp negotiationswithvendorsandbuyers. UNIGLOBEAEROSPACE, Irvine, California 2000 – 2003  International Account Manager DutiesandResponsibilities: I achievedobjective of $500K insaleswithin3monthsby leveraginglanguage skills,tobuildnew relationshipsacrossSouthAmericanaccounts. EDUCATION Master’sDegree inBusinessOperationsManagement Faculdade de Administracaoe Economia(F.A.E) Sao Paulo,Brazil Bachelor’sDegree inBusinessManagement Fundacaode EnsinoOctaviodaSilvaBastos(F.E.O.B) Sao Paulo,Brazil